38 results
  • The Empowered Consumer
    Consumers are becoming increasingly concerned with the sustainability of the goods and services they buy. A 2013 study by GlobeScan, BBMG and SustainAbility, 86% of consumers said transparency about ingredients ...
  • We're All Sustainability Professionals
    As sustainability continues to go mainstream, the smartest companies are incorporating sustainability into their business model. It's profitable, mitigates risk, and fulfills an increasing consumer demand. It's spreading across functions ...
  • Back To Basics: Normcore And Sustainability
    Do you dress according to your own set of style rules? Do you avoid wearing obvious fashion labels? Do you eschew the season's latest trends? If so, you might be ...
  • Millennials And The 'E-Word'
    Earlier this year, the Pew Research Center found that fewer than a third of Millennials believe that the word "environmentalist" describes them very well. By contrast, Millennials are more likely ...
  • Sustainability And The CMO
    As Gardiner Morse wrote in a recent "Harvard Business Review" article, "a marketing revolution is under way and nowhere is that more visible than in the CMO's transforming role." Morse ...
  • Consumer Sustainability Study Says Moms Matter, Businesses Disappoint
    Nearly three-quarters of consumers believe that the private sector is failing to take care of the earth and society, according to the recently released UN Global Compact and Accenture study, ...
  • Why 'Going Lean' Is The New Green
    With over 25 years of experience as a sustainability consultant and the author of books on green marketing and eco-innovation, Jacquie Ottman has an eye for understanding trends. As she ...
  • Storytelling Q&A With A CSR Expert
    I recently connected with Susan McPherson (@susanmcp1), head of communications consultancy McPherson Strategies, to discuss the role of corporate storytelling in CSR and sustainability initiatives. Susan, named one of the ...
  • New Study Finds Social Media Best Practices for Sustainability Storytelling
    Corporate storytelling has emerged as a powerful strategy to engage and inspire audiences on topics ranging from launching new products, to support recruitment, and notably to discuss sustainability initiatives, programs ...
  • When Going Green Is Uncomfortable ...
    I'll be the first to admit it - sometimes the more environmentally responsible lifestyle decision is also the choice that is inconvenient, uncomfortable and just plain hard. The small, everyday ...
  • Using Storytelling To Change Consumer Behavior: Q&A With Unilever's Jonathan Atwood
    At the 2013 Yale-Interbrand Sustainability Marketing Conference: The Power of True Stories, I connected with Unilever's Jonathan Atwood, VP for sustainable living and corporate communications, to discuss how one of ...
  • 'Tis The Season To Be Merry And Green
    Nothing says the holidays like waking up to dozens of emails from retailers offering sales, discounts and other shopping appeals. As a consumer, it's easy to feel extremely overwhelmed at ...
  • Sustainability Metrics: The Engine Versus Fumes
    From regulators to investors to curious consumers and members of the C-suite, companies' sustainability initiatives are being scrutinized with increasing intensity. As the 2015 Millennium Development Goals deadline looms on ...
  • The Circle Of Life: Innovation In The Circular Economy
    Imagine a world where business is booming - creating new jobs, innovative new products, and making a profit - all while not putting any pressure on the planet's finite resources. ...
  • How Conference Organizers Can Reduce Their Eco-Footprint
    As the fall conference season kicks off, I find myself thinking about the environmental footprint of meetings, conferences and trade shows. If you've ever attended or organized a conference or ...
  • Getting On The Same Page: Sustainable Transparency
    In my experience, every sustainability professional I've ever met has agreed that organizations need to be transparent in their sustainability communications. And yet, that word - transparency - means vastly ...
  • Pay It Forward: Brands With Sustainable Focus Outperform The Market
    It may sound like something Don Draper would say, but the most iconic brands speak to the heart and trigger an emotional reaction. According to a recent study by the ...
  • Consumer Decisions in a Green Market
    Forget buying a lottery ticket, the future is looking green. As the United Nations' environmental agency (UNEP) reported this week, the global market for low-carbon and environmentally-friendly goods and services ...
  • The Butterfly Effect: Bumpier Flights and No Wine
    If climate change stays the course, we're looking at a future of bumpier flights and no wine. Which means that air travel is going to be decidedly more uncomfortable for ...
  • Selling The Long Game
    As marketers, we tend to assume that people are looking for products that will make their lives easier and more comfortable. As green marketers, we hope that people will also ...
  • Business Model Innovation Yields Sustainability Profits
    We've said before that sustainability - and being green - is good for business. The recent MIT Sloan Management Review / Boston Consulting Group study is another testament to that, ...
  • Top Sustainability Consultants: Where Do You Rank?
    As green marketers, we spend a lot of time thinking about brands as clients. In Verdantix's recent study Global Sustainability Leaders Survey: Brands, the tables are turned as they rank ...
  • Reflections On 2012 Sustainability Milestones
    2012 was a big year for sustainability with major world events such as Rio+20 and the Summer Olympics and natural disasters such as Hurricane Sandy propelling the conversation forward on ...
  • Marketing Lessons From The Obama Campaign
    Regardless of your political affiliation, one can't help but admire the Obama campaign's relentless and successful marketing strategy. In the next few months, marketers of all stripes will be scrutinizing ...
  • Walking A Mile In Your Pet's Shoes
    I consider myself to be quite environmentally conscious. But since I became the owner of an adorable puppy that eats anything in its path - and frantically scramble to pick ...
  • Fifty Shades Of Grey Skies: Why The Carbon Disclosure Project Report Is A Must Read
    The recently released Carbon Disclosure Project report doesn't exactly scream bedtime reading. It's 50-plus pages of findings from the CDP's annual survey of top global companies, written on behalf of ...
  • Do You Need A Bag With That?
    On a recent trip to Calgary, Canada, I noticed that I was repeatedly being asked the same question every time I went shopping and it wasn't "paper or plastic." I ...
  • Aware But Unwilling to Change? Green Guilt Not Enough To Change Behavior
    According to the National Geographic Society and the consultancy GlobeScan, Americans lag behind the rest of the world regarding sustainable behavior, but notably don't feel that bad about it. ...
  • Playing FarmVille To Save The World
    Imagine if every time you played FarmVille you also reduced your carbon emissions... or, perhaps more realistically, you gained a point for every time you shopped with a reusable bag, ...
  • A Formula For Happiness: Sustainable Integration
    There has been a paradigm shift and all signs are indicating that global consumer culture is changing. In this new consumer culture, there is a growing realization that consumption does ...