19 results
  • How And What Is Ben Carson Marketing?
    Ed Brookover keynoted the opening session at the annual conference of the International Association of Political Consultants on Nov. 12. He has been the senior strategist to Dr. Benjamin Carson's ...
  • Two Nations, Divisible, With Enmity And Distrust For All
    As depicted on data graphs, political polarization looks like a barbell. People-dots cluster into two groups at the far ends of a plotted line that represents a range of opinions ...
  • How Do You Solve A Problem Like The Donald?
    Donald J. Trump has skyrocketed to dominance of the presidential campaign conversation and a big lead in the Republican polls. This past Sunday, he began phase two of his campaign ...
  • Slicing The Marketing/Canvassing Pie
    Campaign managers often make a samurai cut in the allocation of funds between marketing and canvassing channels. Both types of outreach are essential. They can be more or less reinforcing, ...
  • How Innovation Happens
    I concluded last month's column by promising to provide a fresh angle on the branding of the presidential candidates. I will keep that promise, but since they are still pouring ...
  • In Search of A Ministerial President
    How's this for a political marketing challenge: our latest poll asked a representative sample of registered voters whether they would consider voting for 11 declared and potential presidential candidates. In ...
  • For Your Eyes Only: Marketing In The 2015 UK Elections
    The May 7 elections in the United Kingdom will be so close that political marketing and digital campaigning could well make a difference. Consultants and strategists will make legitimate albeit ...
  • Leveraging Facebook (For The Time Being)
    Attention, campaign managers and principals. Permit me to clue you into something your digital people already know well but that you may be discounting when they say it because it ...
  • Message Discipline And Social Media
    In the last few weeks, Hillary Rodham Clinton chided (okay, trolled) Rand Paul and Chris Christie for hedging on the value of vaccinations while testing a #grandmothersknowbest persona. Jeb Bush's ...
  • Voter Contact To The Max: 'The Right Stuff' Or 'Toy Story'?
    On the Internet, the proximate incentives of voter contact work in favor of never giving up on a prospect. Marginal costs for additional messages are minuscule. Lack of response, a ...
  • Betting On Elections
    Two new enterprises offer online opportunities to people who want to strut their forecasting skills. ...
  • 2 Headlines From The 2014 Election Campaigns
    The first headline is that, to an as-yet-unknown extent and degree of success, "GOP Joins Dems in Using Big Data." ...
  • Don't Get The Wrong Impressions: TV Ads Rarely Decide Elections
    Recent columns and comments in this space reflect competitions among political consultants and media outlets for election spending dollars. Use branded channels, Sean Cunningham and, indirectly, Michael Beach argued. Broadcast ...
  • 'Think Again, Turn Away': The State Department's Response-in-Kind To ISIS Marketing
    It is now agonizingly clear to all of us that ISIS uses social media well. Along with the beheading videos, ISIS has pitched Somali-American teenagers in Minneapolis with what UMass ...
  • A Peek Inside The Nunnery
    On July 28, National Review published a 144-page planning document for the Michelle Nunn Senate campaign in Georgia. Nunn is the Democratic nominee vying for an open seat in a ...
  • Beep-Beep, Click-Click: Driving Commuters To Political Action
    Americans are spending more and more of their hyper-stressed days commuting. And, according to a 2012 study by three political scientists, commuting deters political participation, especially among lower-income citizens. They ...
  • Hillary Clinton Campaigns By The Book
    Of course she is running for president. The "hard choice" ahead is whether she will call the campaign to a halt, not get it in gear. ...
  • Big Data, Little Privacy
    Online marketers extend a variety of privacy protection assurances to viewers of their content, typically bundled in "notice and consent" legalese. The marketer may promise to destroy personal data after ...
  • Selling Small Donors
    Billionaire donors are getting a lot of attention these days, but small donors, conventionally defined as citizens who give to a campaign beneath the Federal Election Commission reporting threshold of ...