22 results
  • Book Review: Shareology - How Sharing Is Powering The Human Economy
    It's easier than ever for individuals to get goods and services from each other and not just from brands, which has birthed a more collaborative way of doing business. That ...
  • Review: 'YouthNation': Building Remarkable Brands In A Youth-Driven Culture
    Matt Britton argues that the counterculture of the Sixties has become the culture today. We are now living in a "hyper-socialized, experience-obsessed marketplace" that is no longer an age group ...
  • Book Review: 'Television Is The New Television'
    Michael Wolff safely assumes that people won't likely stop watching TV (as business model), even if they stop watching the TV (as distribution channel). ...
  • Match.com Android App
    This week, we profile APPY Award entrant the Match.com android app. This is what the team behind the app shared with us. 1. What percentage of your subscribers use the ...
  • The Tonight Show: Jimmy Fallon App
    This week, we profile APPY Award entrant The Tonight Show with Jimmy Fallon App, created by CP+B. In 2014, CP+B partnered with NBC to launch The Tonight Show Starring Jimmy ...
  • The Sunnycomb App
    This week, we profile APPY Award entrant Sunnycomb, created by the award-winning app developers at Fuel. Sunnycomb is the first social weather app that makes weather forecasts personal, by including ...
  • The Experian Credit Tracker App
    This week’s profile is APPY entrant Experian for their Experian Credit Tracker. This app, available to existing Experian Credit TrackerSM members in the United States, provides a quick, up to ...
  • The Preggers App
    Today, we profile APPY entrant “Preggers” by MobileSmith. The company provides simple, cutting-edge app development experiences, enabling the integration of data onto a mobile app development platform without writing any ...
  • Salesforce Analytics App - Revolutionizing Business Analytics
    Technology is creating a mobile workforce, no longer tethered to a desktop. This has created a need for on-the-go, actionable data that can also be shared with those back at ...
  • TED App - Idea Spreading Went Mobile
    Throughout human history, ideas inspired creative thinking and drove innovation. Idea hubs evolved from caves to amphitheaters, to libraries, and to modern-day coffee shops. In Digital Age, TED app, the ...
  • The ChemCrafter App - Chemistry Experiments Made Fun
    Chemical Heritage Foundation’s Mission Statement is, “To foster dialogue on science and technology in society.” The Foundation’s Appy Awards entry, ChemCrafter App, puts this mission statement into action by creating ...
  • Humanity - For the Explorer, Traveler, and Adventurer in You
    “Authentic” travellers look to expand their worldview by connecting with people and experiencing their culture, customs, and lifestyle. APPY Award entrant Humanity, created for the iPad, gives users an intimate ...
  • Junganew: A Herd of Sounds "S"
    Last month, my 5-year old nephew greeted me with his “Merry Crithmath!” Oh, those lisping kids are cute, aren’t they? Lisping eventually loses its adorable quotient (Although I find Jim ...
  • Goings On About Town, The New Yorker's App
    New York’s cultural life never gets old. That is why the New Yorker magazine published since early 20th century still keeps its edge today serving a weekly dose of popular ...
  • Tom Doctoroff Touts Integrating Traditional, Digital Branding
    In the current environment, as marketers increasingly throw their best efforts into digital techniques, fearing they will otherwise become obsolete, it is easy to overlook consumer insights. JWT's Tom Doctoroff ...
  • Jankowski: Marketers Don't Understand The New Heartland
    Speaking the same language as your American customers might not be enough, unless you speak American. That's according to Paul Jankowski, chief strategist at Nashville-based brand strategy/consumer engagement agency New ...
  • Holiday Sounds Off On Growth Hacking
    Ryan Holiday, a marketing strategist/partner for StoryArk and author of the bestseller "Trust Me, I'm Lying: Confessions of a Media Manipulator" explores the future media landscape via growth hacking. ...
  • Review: "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising"
    For those traditional old-school Mad Men who haven't heard of "growth hacking," it's a marketing technique adopted form Silicon Valley start-ups. Among the companies benefiting from growth hacking are Dropbox, ...
  • Review: "The Old Rush"
    Is targeting the 18-49 demographic still rational? Are marketers missing out by shifting the focus from baby boomers, instead of capitalizing on their spending drive? No other consumer may ever ...
  • Review: "Storyscaping: Stop Creating Ads, Start Creating Worlds"
    Creating brand magic is no longer an elusive alchemy. In a new book, two top SapientNitro executives, Gaston Legorburu, Worldwide Chief Creative Officer and Darren McColl, Global Chief Brand Strategy ...
  • This App Will Make You a Better Person
    Nowadays, with our hectic lives and demanding schedules, it's so easy to get swamped with the trivial and overlook the important. We rush to places without noticing anything or anyone ...
  • Your Bird Watching Problems, Solved
    Hey bird fan! You know who you are. Gazing at those mesmerizing feathery creatures in Central Park, wondering what they're called, aren't cha? Let "Merlin" unveil the mystery! Served by ...