7 results
  • In Programmatic, How Many 'Hands On Keyboards' Do Brands Really Need?
    In a survey released by the Association of National Advertisers last year, 31% of marketers said they had expanded in-house capabilities to manage and oversee programmatic ad buying. Meanwhile, maj ...
  • What Kinds of Marketers Need Self-Service Programmatic?
    Results are what marketers really want - real insights they can take from their programmatic campaigns and leverage on other platforms. They likely don't want lists of thousands of UR ...
  • Bridging the Gap Between On- and Offline Marketing With CRM
    The advertising industry currently stands at the beginning of an era, where an immense amount of valuable offline data -- retailer, registration, mover -- is finally actionable for online targetin ...
  • Don't Strand Your Programmatic Team On An Island
    Programmatic media spend will hit $9.8 billion in the U.S. this year, according to Magna Global, proof that major brands and agencies are finally embracing the new technology. As pa ...
  • Hyper-local Data: Programmatic Game-Changer, And Not Just For Mobile
    Hyper-local data is now available via programmatic media buying, and the implications are huge. Hyper-local targeting mainly uses a consumer's latitudinal and longitudinal coordinates (abbreviated as lat/long) to deliver ...
  • Picking A Lane In The Programmatic Marketplace
    We've all seen it: the rampant self-identification and re-identification that goes on in the programmatic marketplace. A company is a DSP, SSP or DMP one day, and a combination ...
  • What M&A Means For Programmatic Marketers
    The ad tech industry is always simmering with activity, and has been particularly active with M&As lately. This is (usually) great news for investors, executives, and similar companies and technologi ...