6 results
  • A Programmatic Future Needs Attribution As Its Trailblazer
    For a programmatic future to work, attribution will need to be a trailblazer that empowers brands to look across channels to see which advertisements affect which people in which w ...
  • Programmatic Means Industry Will Learn From Data As It Focuses On Transparency
    Where does the rise of RTB and programmatic leave the marketer? Well, it should see us focussing on learning from new data as we remodel services to be far mo ...
  • Personalisation: The Delicate Balance Between Intrusion And Relevance
    The advent of the Millennial consumer is a huge contributing factor to this now-expected level of personalisation, which includes tailored messages that reflect previous purchases or interests. ...
  • Agile Marketing Designed For A Mobile World
    For marketers to be truly agile, they need to be able to change mobile tags on the fly. This happens, only when brand marketers have the confidence to employ ...
  • As Cannes Goes Digital ...
    Cannes was once a showcase for creative agencies but the proliferation of ad tech vendors at Cannes in recent years speaks volumes about the direction in which the industry ...
  • The Future Of Marketing Data
    So when did M&A get cool? If 2013-14 has been the year of the strategic, future-facing acquisition, there have definitely been more than just the Oculus Rift acquisition to pai ...