39 results
  • The Mysterious Forces Of Marketing
    There are three primary groups, each with very different perspectives, needs, and assumptions: people, media and brands. ...
  • Considering Trust In Marketing
    Here are four common causes for mistrust -- and what you can do to avoid them: ...
  • 4 Attributes For Marketers
    If someone has all four of these attributes, the chances are that they'd make a marvelous marketer. ...
  • Questions Every Marketer Needs To Ask - And Answer
    Every now and then, you might find yourself wondering how you ended up someplace. Sure, with GPS and Google Maps it's harder to get lost than it used to b ...
  • Paid Media And Public Relations: E're the Twain Shall Meet
    As long as it's earned media, everyone seems comfortable. As soon as there's a dollar sign attached, things become less clear. But does that make sense? No, not really. ...
  • Sometimes, It's Tough To Be A Teen
    Is there anythings as irritating people who say, "everything will work out for the best" or "if you work hard enough, you're sure to succeed."? Both statements are false. F ...
  • Oh, My Faking Head!
    Most thinking people agree that false information and hate speech are bad things that should be avoided and discouraged. This leads me to wonder how people who disagree with th ...
  • The Truth, The Whole Truth And Nothing But The Truth
    Like everyone in today's topsy-turvy world, young people are struggling to separate fact from fiction. Fake news has become a catchall phrase that encompasses a wide range of communication a ...
  • The Gender Genie Isn't Going Back In The Bottle
    To continue the historic march of progress, President Trump yesterday rolled back President Obama's guidelines regarding transgender students' rights to use the school restrooms corresponding to their gender identity. Howev ...
  • How *NOT* To Engage Teens
    Last month I shared "The Ultimate 2017 Guide to Marketing to Teens." It offered six pointers for making 2017 a wonderful year. The tips were: tell lies, ignore facts, ...
  • The Ultimate 2017 Guide To Teen Marketing
    The recent election was full of useful lessons for marketers. I'm not talking about boring stuff like social media blah, blah, blah or advanced targeting blah, blah, blah. No, I ...
  • Peeking Into Piper Jaffray's Taking Stock With Teens
    Twice a year Piper Jaffray publishes their Taking Stock with Teens research. It's become something I look forward to, especially at this time of the year as the holiday shoppi ...
  • What Marketers Can Learn From Modding
    Video gaming is big business. By some measures, it is the biggest form of entertainment on the planet. In 2015, U.S. video game industry revenue was $23.5 billion (compared ...
  • Hey, World, Slow The #%*& Down!
    Let me let you in on a little pet peeve of mine: Rushing the end of summer. You know who is the most guilty of this? You are. Yeah, sur ...
  • Teens, Mobile and Proximity
    Independent intimacy has always existed. Books, newspapers and magazines were all personal media that could be used in a shared space, as is portable music. Mobile devices take things ...
  • Helping To Stop The Summer Slide
    Summer is finally here, yay! Who doesn't love this time of year? For young people, in particular, it's a time of fun. But there is another side of summer th ...
  • Teens And Guns
    Next Thursday, June 2, is Wear Orange Day. It's a day dedicated raising awareness around gun violence across the country. No matter how people might feel about guns or t ...
  • April Isn't The Cruelest Month
    They say April is the cruelest month, but if you are interested in engaging and marketing to teens, it should be the month you look forward to all year. Wh ...
  • Politics, Hate And Teens
    I live outside Boston, a bastion of liberal attitudes and progressive thought. The reputation I like to think we have for inclusion and even-handedness has been battered recently by ...
  • How Do Presidential Candidates' Messages Resonate With Teens?
    The 2016 presidential election is unlike any we've seen. While most teenagers may not be able to vote, many are paying attention, playing a part and participating in the politic ...
  • A Magical Approach To Supporting Teen Engagement
    For the past five years, my daughter and I have gone to the Harry and the Potters Yule Ball at the Middle East in Cambridge, Mass. When we started goi ...
  • Knowing The Written Rules Of Teen Engagement
    Marketers recognize that social media channels are often the fastest path between them and the young audiences so many covet. Most know all about the Children's Online Privacy Protection A ...
  • How The Future Is Told
    Yesterday - 10/21/15 - was a big day in pop culture. It was the day Marty McFly traveled to in "Back to the Future Part II." A lot has be ...
  • Teens, Sex And Trouble
    For many people the topic of teens and sex is an uncomfortable one. Recent press coverage around this issue has ranged from the absurd to the deadly serious. Both typ ...
  • Travel With Teens
    Summer is, sadly, drawing to its close. I was pretty late in taking a vacation this year (in fact, I'm actually on vacation now). As I was getting set ...
  • The Teens They Are A-Changin'
    One of the easiest traps to fall into when thinking about teens is to think back to your own teen years for guidance or inspiration. Those halcyon days of yesterye ...
  • Connecting With Teens With Special Needs
    Most of what is said about connecting with teens assumes the teen you're connecting with is typical (but really, what does typical even mean?). The fact is there are millio ...
  • Promposal - The Crazy Cost of Getting a Prom Date
    Prom season is just winding down and across the country parents are still trying to lift their jaws off the floor due to the costs of this annual rite ...
  • Look To Engage Teens In More Positive Ways
    I recently attended an event at MIT, "Coming of Age in Dystopia: The Darkness of Young Adult Fiction," that looked at the dark world of teen fiction. It was ...
  • Anonymity And Privacy
    When it comes to connecting and communicating, there's no shortage of choices available to teenagers (and the rest of us). How these different options work and impact the way tee ...