10 results
  • The Keyword Is Dead: Accept And Adjust
    Today's focus is on the audience target/segment -- something we couldn't even fathom in search a decade ago. The necessity of keywords to a search campaign is "going the w ...
  • Competitor Not Defending Their Trademark? Then Exploit It
    Bidding on competitors' names is common practice in any search marketing strategy, but a frequent challenge is a low quality score leading to high CPC, which often makes it ...
  • 2018: One Agency's Search Predictions
    If 2017 has shown us anything, it's that the Google and Facebook duopoly has been infiltrated (for ecommerce/retail) by Bezos and Amazon. ...
  • Google Ads Showing On Questionable Content? Don't Forget To Blame The Marketer
    Google transparency at the interest or category level is weak, but advertisers have tools to minimize and mitigate these scenarios. Failure to use them is the fault of the advertise ...
  • Search Engine Partner Networks: A Questionable Search Asset?
    Google has prevented the ability to exclude specific domains or operate them in a stand-alone campaign, while Bing is the polar opposite. A deeper investigation of domains that get suppli ...
  • Google: If You Were In Fifth Position You Don't Exist Anymore
    Unlike most of Google's search engine marketing changes where there is a lot of hype and little to no impact, the change of the SERP to have just four a ...
  • File Your Trademarks Or Let Your Competitors Drive Up Your CPCs
    Back in the good old days of search, when Quality Score was even more of a mystery than it is today, you couldn't bid on competitors' keywords in some engine ...
  • Yahoo Fights For Power
    Yahoo has been increasing its search share in the U.S., largely thanks to the deal with Firefox. According to StatCounter, in January 2015, Google fell below 75% search share f ...
  • Search Or YouTube: Where Should Incremental Search Dollars Go Next?
    Every so often, paid search is graced by the incremental funding fairy. This is a scenario where another media channel ended a flight with extra funds, and turned to sear ...
  • Paid-Search Budget Planning For Next Year: How Much Do I Need And What Will It Get Me?
    Most clients are not aware of the tedious, complex planning process required for annual budgets. If your operation has predictive modeling tools for paid search to forecast budgets, then y ...