33 results
  • Think Small
    Fifty years ago this summer, Mike Nichols' "The Graduate" hit American movie theaters. The film's protagonist, Benjamin Braddock, played by Dustin Hoffman, is provided with some career advice in a ...
  • Advertising In Echo Chambers
    During last year's election season, we heard pundits and politicians bemoan the effect of algorithms on what news we see, serving up content that reinforces and echoes choices and preferences ...
  • 'The Shark That Can't Stop Swimming'
    That's how "Fortune" recently described 3G's business model. The magazine goes on to say, "A central feature of this model is that it can't work forever. It builds value only ...
  • A Rejuvenating Plunge Into Innovation
    If you spend any time in CPG product innovation, you're likely using a"Jobs To Be Done" (JTBD) approach. Created by Harvard Business School professor and disruptive innovator Clayton Christensen, the ...
  • Wanted
    Hollywood has largely equated the idea of being wanted in America with criminality. Whether it is westerns or gangster flicks or TV's John Walsh, we typically associate this word with ...
  • Is CPG Advertising Boring The Industry To Death?
    Ten years ago, the partners at our ad agency did an offsite meeting to plan our future. We were small and scrappy and talent-laden, but like the vast majority of ...
  • Unchanging Man And The Lizard Inside
    I am bombarded by content claiming to provide me with the insight to unlock the mystery that is marketing to Millennials. Born between 1981 and 1997, Millennials formed a crest ...
  • Good, Fast, Cheap
    "Good, fast, cheap - pick any two" is a common phrase that defines the constraints on any initiative. If used as a lens through which to view the post-war packaged ...
  • Optimizing Nutrition Apps for Broad Consumer Adoption
    Apple recently announced a partnership with Nike, linking its Apple Watch with the Nike+ running app. I wish more collaboration between tech giants, food and beverage manufacturers and grocery retailers ...
  • Sunday Morning Coming Down
    I confess. I'm a junkie for the Sunday morning political shows: "Meet The Press," "Face The Nation," "This Week with George Stephanopoulos," "Fareed Zakaria GPS," and "Fox News Sunday." ...
  • CPGs That Get It
    It's fascinating to see dramatic transitions in so many major industries. Electric cars, driverless cars and Uber are transforming the auto industry. The entertainment and advertising industries are being transformed ...
  • Walmart, Uber and Driverless Cars
    From my vantage point in Pittsburgh, I've grown accustomed to seeing Uber's driverless vehicles around town due to Uber's partnership with Carnegie Mellon University's National Robotics Engineering Center. But I ...
  • Gradually And Then Suddenly
    In The Sun Also Rises, Ernest Hemingway's drunken, brawling character, Mike Campbell, responds to the question, "How did you go bankrupt?" with this answer: "Two ways. Gradually and then sudden ...
  • Is CPG Advertising Boring The Industry To Death?
    Ten years ago, the partners at our ad agency did an offsite meeting to plan our future. We were small and scrappy and talent-laden, but like the vast majority of ...
  • Does Digital Advertising Scale?
    I'll admit it. I'm an unabashed admirer of behavior-based digital advertising. I'm thrilled to know I can now make recommendations to clients knowing that every dollar I'm recommending they spend ...
  • What Food And Beverage Marketers Can Learn From The Presidential Primaries
    In primary season of any presidential election, there is much chatter around the concept of "appealing to the base." Since each political party is interested in its own constituents choosing ...
  • Read This First
    Back in 2010, two of the brightest CPG marketers I have ever worked with brought to my attention a new marketing book, How Brands Grow, by Byron Sharp, professor of ...
  • Grow Your Own
    Nikhil Arora's and Alejandro Velez' unbridled enthusiasm for their Back To The Roots brand and products is absolutely infectious. Several hundred CPG pros interested in natural and organic food had ...
  • Optimizing For Nutrition
    One thing both Democrats and Republicans agree on and you hear in the debates on both sides of the aisle is that during the last seven years in America, the ...
  • Listen For Your Brand's Authentic Role
    I remember being annoyed by the tagline a bank of mine once used, "Leading The Way." The suggestion, or at least my perception of the claim, was the bank wanted ...
  • Will Big Food Force Healthy Food To Jump The Shark?
    Last week, the "Wall Street Journal" wrote a cautionary tale of Kellogg's acquisition of Kashi 15 years ago. While the story speaks to Kashi's huge success in the immediate years ...
  • CPG Brand Relevance In A Post Supermarket World
    A couple of weeks ago, Macy's finally threw in the towel on their downtown department store in my hometown. Originally a Kaufmann's, where our mothers and grandmothers actually dressed up ...
  • The Rise Of Story
    I got into the advertising business because it seemed like one of the few industries where stories counted for something. And I didn't have a lot of skills beyond being ...
  • Healthy Food - Right Idea At The Right Time
    Just how hot is healthy food? Merger and acquisition advisory firm, Piper Jaffray, reports the compound annual growth rate of the healthy food sector is 24.1%, versus all other food ...
  • A Lot For CPG Brands To Like In Twitter
    Last week, Twitter suffered a 25% drop in stock price upon the announcement of its first-quarter earnings. Remember, this is a high-growth tech stock, so despite delivering first quarter revenues ...
  • 3G's Creative Destruction Of Kraft/Heinz
    We've all read plenty about the whopper of a merger between Kraft and Heinz, creating the third-largest food and beverage company in North America and fifth-largest in the world. The ...
  • Big Food's Insatiable Appetite For Good Food
    I had to smile upon seeing McDonald's announcement this week of its plans to add kale as a salad or smoothie ingredient to the menu. McDonald's also recently announced plans ...
  • The Next Great Produce Section
    On "No Reservations" the other evening, Anthony Bourdain and French chef Eric Ripert were dining in Paris when they both agreed that a sliced carrot - a small component of ...
  • Kind Lessons: What Every CPG Marketer Can Learn From Kind Snacks
    At the start of another year, we tend to look for inspiration around us and to vow to adopt new behaviors. As a CPG marketer, there are few more inspirational ...
  • Re-examining Trade And Consumer Marketing In A Consumer-Controlled World
    Consumers are voting at an accelerated rate for brands that enable customization. ...