4 results
  • What The Future Will Sound Like For Entertainment Brands
    I just returned from CES and it is abundantly clear that audio is well on its way to becoming center stage for marketers. Music and podcasts are cornerstones to smartphone ...
  • For CPGs, Recenter Mobile In Your Marketing Mix
    Time and again, industry experts assert that mobile is a critical component of the marketing mix. Yet for all of the years it's been "the year of mobile," only 3% ...
  • Time To Be An IoT Innovator
    Over the next few years, entertainment marketers are poised to be leaders in leveraging the Internet of Things. The growing tsunami of data and insights generated by consumers' connected devices ...
  • Cross-Device Targeting Establishes Good Aim--But When to Take Your Shot?
    Today, a new set of industry players has developed the ability to deliver scalable audience targeting through cross-device user identification technology and the ability to link mobile consumer profiles to ...