11 results
  • Guess What's Missing from Your Holiday Email Strategy?
    Think quick: What factor is most critical in achieving email opens? A perfectly penned subject line? Nope. A recognizable "from" name? 'Fraid not. There's only one way your email marketi ...
  • What Coupon-Cutters And Email Marketers Have In Common
    Financial freedom has been a hot topic on the blogosphere for years. A philosophy of frugality drives most: strict budgeting, limited luxuries, extreme couponing, DIY. "Freedom" sure sounds like ...
  • Why The Demise Of Gmail Grid View Is Good For Marketers
    Grid view... we hardly knew ye. Google quietly pulled the plug on Gmail grid view last month - a move which went largely unnoticed, since the image-centric interface for promotion ...
  • What My 15-Year-Old Webmail Account Says About Today's Email Marketers
    Recently my Yahoo account turned 15. It doesn't get much use these days - aside from the occasional seed list for a client project - but it is an ep ...
  • What My 15-Year-Old Webmail Account Says About Today's Email Marketers
    This month my Yahoo account turns 15. It doesn't get much use these days - aside from the occasional seed list for a client project - but it is ...
  • What Apple's Holiday Home Run Means For Email Marketers
    Santa was very, very kind to Apple, according to a new report from Flurry Analytics. The iPhone manufacturer accounted for 51% of new device activations worldwide between Dec. 19 a ...
  • What Apple's Holiday Home Run Means For Email Marketers
    Santa was very, very kind to Apple, according to a new report from Flurry Analytics. The iPhone manufacturer accounted for 51% of new device activations worldwide between Dec. 19 a ...
  • Then & Now: Mobile & Email Marketing Predictions
    I love reading those articles that compare 20thcentury science fiction to our modern world. This week, I stumbled across a list of author Isaac Asimov's 1964 predictions for 2014. Whi ...
  • Geeks, Rejoice! The Email Renaissance Has Arrived
    Pop quiz, marketers! How do you feel about the new Inbox by Gmail? A) Annoyed. This is probably worse than Gmail tabs. B) Intrigued. What a fascinating opportunity. C) Confuse ...
  • Then & Now: Mobile & Email Marketing Predictions
    I love reading those articles that compare 20thcentury science fiction to our modern world. This week, I stumbled across a list of author Isaac Asimov's 1964 predictions for 2014. Whi ...
  • Stop Losing Subscribers: Slash Unsub Rates With Opt-Down Options
    Subscriber attrition is a contentious topic among email marketers. Most folks fall into one of two very distinct camps: The Just-In-Case Crew: This faction wants to keep mailing lists lar ...