12 results
  • Getting Creative With First-Party Data
    In today’s digital marketing world, data is everywhere. According to eMarketer, nearly 40% of executives say they have spent over $100 million on data in the past five years. While ...
  • Does Programmatic Make Sense For Travel Marketers?
    In the last few years, there has been a lot of discussion around "programmatic" or "advanced" TV advertising. Lots of companies are coming to market with the promise to make ...
  • Measuring Success From The Big Screen
    Whether it's a multimillion-dollar national ad campaign or a few weeks on local cable, TV is a huge piece of many travel marketers' advertising strategy. In either case, it isn't ...
  • Technology: Bringing True Efficiency To Travel Marketing
    Travel marketers big and small now live in a golden age of tools for reaching the right customer with the right message for driving results-whether that be hotel bookings, cruise ...
  • The Power Of Video: 4 Examples Of Sight, Sound, Motion And Data
    For decades, travel advertising efficiency was based almost exclusively on creative content. Over time, technology came into the fold and brought with it solutions for consumer targeting, ad delivery and ...
  • Top Down: Strategic Data Targeting For The Entire Funnel
    Last month in my Data 101 article, I discussed myriad data targeting tools available to travel marketers. This month, let's take a deeper dive into the different use cases for ...
  • Don't Miss The Boat: Data 101
    As a travel marketer, there are myriad ways you can spend budgets to sell rooms, cruises, vacation packages, and everything in between. Unfortunately, you don't always know who likes what, ...
  • Hey, Travel Marketers, Here's the Story ...
    According to the US Travel Association, direct spending on leisure travel by domestic and international travelers totaled $650.8 billion in 2015. Yet, even with this huge market, leisure travel is ...
  • Hey, Travel Marketers, Here's the Story...
    Leisure travel is still just that-leisure. People have to buy food, medicine and hygiene products-they don't have to buy a Caribbean vacation. The way to reach them is with a ...
  • 5 Best Practices In A Converging World Of Screens
    While Americans are busy planning their summer vacations, travel marketers are busy looking for new ways to reach them with the draw of sight, sound and motion. Palm trees swaying ...
  • Tiers Are Falling
    Thanks to Big Data, and innovative companies like J.D. Powers & Associates and Polk making smart connections between buyers and sellers, digital auto marketing is more precise and measurable than ...
  • Online Video: Get Best Outcomes With Balance Of Broad/Narrow Targeting
    Last week, Nielsen released new data showing that the percentage of campaigns using broad demo targeting declined 10% year-over-year, as brands are using increasingly narrower targeting to reach their digital ...