6 results
  • Think Outside 'Walled Gardens' Once Facebook Shutters FBX
    Facebook recently announced that in November it would be shutting down FBX, its desktop ad exchange that allows advertisers to buy retargeted desktop ads on Facebook's platform through third-party partners. ...
  • How Standardization Is Helping Native Advertising Scale
    In the early days of Internet display advertising, standards -- including standard banner ad dimensions, tracking methodologies, and delivery verification -- helped make it easier for big ad spenders to ...
  • The Rise of Native Ad Exchanges
    Only about nine months ago, I was attending an invitation-only digital media conference. During a panel on the topic of programmatic advertising, in a room filled to overcapacity, a heated ...
  • In 2015, Brands Will Think Like Publishers
    When the initial wave of native advertising began just a few years ago, the advertisers were predominantly publishers, not advertisers in the traditional sense. They used tools like Outbrain and ...
  • Big Data Is Finally Going Native
    The ability of big data to help improve targeting, cost efficiency, and relevancy -- to name just a few elements -- has been growing particularly fast in display advertising and ...
  • How Native Ad System Is Becoming Brand-Driven
    Advertisers embrace native because the ads produce results beyond what they have come to expect from banners, and publishers like the format for the same reason. Moreover, consumers have shown ...