4 results
  • 4 Ways To Stand Out In The New Age Of Retail And Consumer Goods
    They face slow growth in their traditional markets, find that emerging markets are not the panacea they once seemed and battle new and established competitors at every turn. CPG companies ...
  • Digitization: Disrupting And Defining All At Once
    The digitization of the global consumer packaged goods (CPG) business is posing huge challenges for marketers. The most obvious is the scope of the change that lies ahead. More than ...
  • Putting Digital At The Heart of Strategy
    In recent years, many more CPG companies have adopted cutting-edge digital tactics to reach out to consumers. Many rely on playful, digitally enabled interactions: a toy company's social media campaign ...
  • Internet Of Things: Ready For Prime Time In Consumer Packaged Goods
    As with many seemingly overnight sensations, the Internet of Things (IoT) - the digitization of everyday objects - has been a long time coming. More than three decades ago, thirsty ...