44 results
  • Decoding AI's Technical Jargon
    Try this experiment next time you're at a dinner party: Drop the term "AI" into the conversation and see what happens. ...
  • On The Emotional Intelligence Of Machines
    In order for an AI to interact with a person in a way that feels truly authentic to the human, the AI must be able to convey empathy and dete ...
  • Voices Of AI: 5 People You Should Know
    Often the best way to learn about a new field -- especially one that is both complex and noisy, like AI -- is to watch people who are truly proficie ...
  • Great Artists Steal: The Promise Of Creative AI
    One particularly arresting moment in William Gibson's cyberpunk classic, Neuromancer, occurs toward the end when Case, the protagonist, meets the eponymous and anthropomorphized AI face-to-face. ...
  • Future Sounds: Music's Evolving Role In Advertising
    Of all the art forms, few have the power to stir strong emotions as music. And few have had such an easy and fruitful relationship with advertising. ...
  • Radical Transparency In Politics And Media
    In medieval Latin, the word "transparency" means "shining through," and in most modern contexts the word has a positive connotation, even in negative situations. The wafer-thin intellect of a Presiden ...
  • Exploding Old Contexts With AI
    According to IBM, we produce 2.5 exabytes of data each day. This is equivalent to 250,000 Libraries of Congress or 90 years of HD video - each day. This da ...
  • On Sarin And Cyberwar
    The events this week provided a condensed view of the past, present and future of weapons technology. Assad's attack on Tuesday used sarin gas, an old technology dating from 19 ...
  • The Ultimate Empathy Machine: VR And Social
    A common critique of VR is that it is will make us even more antisocial than we already are. But there are powerful counter-arguments against this. Chris Milk, probably t ...
  • Highways Jammed With Broken Heroes
    The American romance with the automobile is the stuff of legend. Seldom has a product of mechanical engineering been as obsessed over by pop culture as the car. Just pe ...
  • VR's Distribution Problem
    The Oculus Rift, HTC Vive, Samsung Gear VR, and Sony Playstation VR are separate systems with their own specs, and there is no guarantee that applications and content developed f ...
  • To Zero and Back Again: The Coming Revolution In AI
    There are strong indications that the next technological revolution will be artificial intelligence. For decades, AI has been a sci-fi dream, but core developments in several complementary areas are n ...
  • Advertising's Walking Dead, Or: Toward a New Marketing Stack
    The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging -- what marketer took them seriously at the beginning? What market ...
  • The Rise Of Autonomous Agents (And The End Of Advertising)
    Two things we heard a lot about in 2016 were "autonomous cars" and "bots," but rarely in the same sentence. True, they both share the common thread of AI, whi ...
  • The Voice, Unbundled
    Forget about Millennials. Anyone trying to understand the future of media and technology should observe what the children do. First of all, they talk to computers. ...
  • Programmatic Media And The Blockchain
    It may sound crazy, but using a secure, decentralized and fully electronic currency like Bitcoin would dramatically reduce the costs associated with programmatic transactions. ...
  • Artful Redirection: Food Tech Takes On Food Media
    Anyone with even a passing interest in health and nutrition can be forgiven for thinking the mainstream media just doesn't know what it's talking about. A consumer researching various popul ...
  • The Anxiety of Authenticity -- Or, New Ways of Seeing
    Consumers spend an overwhelming amount of time in environments where brands are not always welcome. As good as the ad experiences are on Facebook, Instagram, and Twitter, as a bra ...
  • Startup Mythologies
    Twice a year I teach a class on entrepreneurism, which has always struck me as something of an oxymoron. How do you learn to be an entrepreneur in a classroo ...
  • CPG And The Lure Of Direct-to-Consumer
    For anyone in the CPG industry still unclear about the power of direct-to-consumer models, Unilever's July purchase of Dollar Shave Club for $1 billion in cash was a deafening trump ...
  • VR's Distribution Problem
    Remember the smartphone platform wars? Back when you actually had to think for more than five minutes when choosing which new phone to buy, because there was a whole bun ...
  • Be My Brand Bae: The Age of Chat's Implications For Advertising
    If you ever get the chance to see Erin Yogasundram present, you should. Erin is the 24-year-old CEO and founder of Shop Jeen, a "playground for Gen Z and you ...
  • Advertising's Walking Dead, Or: Toward a New Marketing Stack
    The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging -- what marketer took them seriously at the beginning? What market ...
  • Echo In The Ashes Of The Fire: Apple, Amazon Jump Mobile Stack
    Over the past week, while everyone I knew wandered the streets playing Pokemon Go looking like a horde of hip zombies, I spent quality time with that dowdy old workhor ...
  • How We Shop Now
    In his excellent new book, "The Inevitable," Kevin Kelly describes 12 technological forces that are shaping our future and which we'd be wise to accept and align with, rather th ...
  • Oligopolies That Delight And Confound
    When it comes to word pairings, "oligopoly" and "delightful" are not a natural combination. The synonyms of "delightful" include "marvelous," "wonderful" and "splendid." An oligopoly refers to a state ...
  • Future Sounds: Music's Evolving Role In Advertising
    Of all the art forms, few have the power to stir strong emotions as music. And few have had such an easy and fruitful relationship with advertising. ...
  • The Lives Of Others: Unpacking The Value Of Social
    For advertising revenue to increase continually over time, one or more of the following key inputs has to also increase continually: unique audience, ad exposure rate, or price - ...
  • Be My Brand Bae: The Age of Chat's Implications For Advertising
    If you ever get the chance to see Erin Yogasundram present, you should. Erin is the 24-year-old CEO and founder of Shop Jeen, a "playground for Gen Z and you ...
  • Conversational Commerce And The Mobile Experience
    While launching a mobile app has never been easier, getting anyone to notice has never been harder. The problem isn't access or tools or even quality; it's distribution. ...