8 results
  • In Data We Trust
    Increasingly, consumers expect perfect information. They don't trust brands' claims, and they insist on seeing the real data. ...
  • Why You Need A Brand Trust Survey
    Brands need their own trust indices. To build them, researchers need to dig into where the brand stands and what's informing the trust level. ...
  • The Holiday Shift: Think Earlier, Global And Mobile
    In the weeks ahead, retailers need to promote on mobile, and work the mobile connection in-store through deal alerts and product finders. And heavy up on email. ...
  • It's Time For A Commerce Approach To Media
    Commerce media dictates that we create unique content and messaging for all four intent clusters created by Google's Avinash Kaushik - See-Think-Do-Love - and that we devise separate success criteria ...
  • The Two Overlooked Musts Of Omni-Channel
    Moving from omni-channel talking points to a way of life requires two critical components - visible inventory and attribution - that omni-channel initiatives can't succeed without. ...
  • Where's Your Social Proof?
    Most marketers still operate from the premise that brand awareness and preference are the driving factors in shopper marketing. They're missing the central shift in shopping. ...
  • Bridging The Mobile Gap
    Mobile sites are rarely optimized for the tasks that shoppers want to do on mobile devices. Many are still built for browsing. ...
  • Hey, Who Moved My Storefront?
    Retailers and manufacturers need to focus far more on the front door - creating the chain of digital interactions that set sales in motion. This starts with budgeting. ...