10 results
  • 4 Things To Know About The Chinese Luxury Consumer
    Chinese buyers have stepped up their purchases of New York City real estate in the last few years. What's notable about these buyers is they often build their own skyscrapers ...
  • Reddit Redesign Shows How To Pull Off A Facelift Without Losing Your Audience
    If there was ever a site that was begging for a redesign, it was Reddit. ...
  • What Marketers Can Learn From The 'Roseanne' Reboot
    The show's success is based on a message of inclusion and honesty that is being welcomed by viewers. Here are four lessons that marketers can learn from "Roseanne." ...
  • The Media Industry: Deja Vu All Over Again?
    The media equivalent of mortgage-backed securities are people paying six figures to get tweets from a Kardashian. ...
  • Why Brand Safety Isn't Just A Big Deal For Big Brands
    The challenge for smaller businesses is that they are usually struggling to get their names out and the bigger platform, the better. That can lead to dodgy placements via Google's ...
  • Why The End Is Near For The Facebook-Google Duopoly
    Marketers should take a pause to reconsider spending so much on those two platforms. Here's why. ...
  • Don't Be Fooled - Digital Media Is Still All About People
    A machine won't note or anticipate the impact of a new editorial hire. The truth is, though, media properties don't run themselves but are instead the result of human eff ...
  • 4 Reasons Programmatic TV Is Over-Hyped
    While TV's late embrace of programmatic reaffirms the fact that the buying process works well, there are lots of reasons to be skeptical about claims that TV finally has gotten ...
  • What Marketers Can Learn From John Oliver
    What is interesting is how the show is being promoted online. Each week, the show takes full segments from the previously televised program and posts them on YouTube - all ...
  • Why Will Ferrell's Spring Training Stunt Was A Grand Slam For Baseball
    Announcing legend John Madden criticized the display for its "lack of respect." On the contrary, Ferrell's stunt is the best publicity baseball has received in years. ...