371 results
  • The Social Media Insider Says Goodbye
    Let's put it right out there: After close to seven years and almost 400 columns, the Social Media Insider is calling it quits, at least for now. Wow, seeing that ...
  • More Of The Unvarnished Truth About Social Media Insider's 2014 Predictions
    Prediction! There will be no sequel to "The Interview," that little Sony movie about assassinating Kim Jong-Un! I'll save my thoughts on why that whole affair is Dennis Rodman's fault ...
  • The Unvarnished Truth About Social Media Insider's 2014 Predictions
    About a year ago at this time, feeling uncharacteristically clairvoyant -- it must have been the eggnog -- I made 2014 predictions about 10 social media platforms. And then I ...
  • CMOs Just Aren't That Social. Question Is, Why?
    There are plenty of things I've never understood about CMOs -- like why they'd take a job that seldom lasts that long -- but chief among those things I just ...
  • What's Up With WhatsApp? More Than You Think
    WhatsApp, to most of us American social media guru wannabes, is pretty much that thing that Facebook bought last year for $19 billion, even though its founders detest advertising so ...
  • Retargeting Tango: How I Could Make That Blue Couch Vanish From My Newsfeed
    As I write this, a blue couch is stalking me. It's a contemporary sectional that would be a worthy replacement for the aging grey sofa bed in our living room ...
  • What Can We Learn From #AlexfromTarget? Sorry, Alex, It's The Wrong Thing
    Partly as a way of avoiding post-election news coverage, the Social Media Insider has been trying to focus on something equally important -- gleaning groundbreaking social media insights from this ...
  • Pay For Play: What Social Media Insider Has In Common With YouTube CEO
    It appears the Social Media Insider is not the only one who keeps wondering if there's traction in ad-free social platforms. Imagine my surprise this morning when I discovered that ...
  • What The Ello! This Ad-Free Social Net May Be Onto Something
    Not that I've gone on it again since registering a few weeks ago, but Ello is starting to get more interesting, what with the news it just received $5.5 million ...
  • Tell Me This: Is It Possible to Still Get Organic Reach?
    The Social Media Insider has (yet another) confession to make: if she could write about just anything this week, it would be the news that HBO and CBS are both ...
  • Snapchat Accepts Ads -- And Social Media Insider Eats Humble Pie
    My name is Cathy Taylor, and I was all wrong about Snapchat. It's one of the hardest confessions, I've ever had to make, but let me be honest: earlier this ...
  • Is It Time to Say Hello To Ello? If Not Now, Later
    The Social Media Insider was feeling a bit quippy the other day when she moderated a panel at OMMA Premium Display. The topic was on whether paid social had actually ...
  • More Things I Don't Get About CMOs: Why They Ignore The Lessons From Their Kids' Media Use
    Here we have an industry falling over itself to reach younger demographics -- an overemphasis that is itself ridiculous -- and yet, companies continue to spend billions of dollars on ...
  • CMOs Just Aren't That Social. Question Is, Why?
    There are plenty of things I've never understood about CMOs -- like why they'd take a job that seldom lasts that long -- but chief among those things I just ...
  • Hey, Marketers: #NeverForget NOT To Advertise About Tragedies
    Sorry, folks. It needs to be said yet again, even though the Social Media Insider last told you this less than a month ago. I repeat: do NOT try to ...
  • Who's Afraid Of The Big, Bad Algorithm? Twitter Users!
    Oh, no! The truth about Twitter's future plans seems to be slowly leaking out, and all signs - or several really important ones, anyway - are pointing toward a Twitter ...
  • Are Your Customers Starting To Hide From You?
    I'm reporting from the Social Media Insider Summit at the Resort at Squaw Creek in Lake Tahoe. Currently I'm looking at an unobstructed view of Squaw Valley, set against a ...
  • More Evidence That The Social Media Consumer -- And Creator -- Is Always Right
    This past week was a hard one to stay off social media, and once again, the Social Media Insider certainly did not rise to the challenge of doing something else ...
  • You Might Not "Like" This, But You Should
    Boy, it's been a hard year for the Facebook "like" -- because, well, no one likes it anymore. First came the news that a simple "like" was useless -- to ...
  • Sharknado Eats Twitter -- But So Far, Not the Other Way Around
    Apparently -- unlike sharks-gone-terrestrial -- it's not time to kill off Twitter, just yet. The social network this week saw its stock jump 30% after reporting its second quarter earnings, ...
  • This Twitch Thing Is Going to Be Big -- In Fact, It Already Is
    One thing that's both fascinating and confusing about the Internet is the ability of each of us to create an online world entirely built of our own interests and desires, ...
  • Let The Follower Beware: Facebook And Twitter Get Serious About Commerce
    Social trend of the week: clicking on "Buy" buttons. While it's tempting to just leave it at that, I suppose people who read this might like a little context. Fortunately ...
  • Good Brand Tweets Are Not a Rising, Well, Tide
    It took nineteen months, but we finally have a tweet that comes close to living up to the real-time promise put on display at the 2013 Super Bowl by Oreo. ...
  • Good Brand Tweets Are Not a Rising, Well, Tide
    It took nineteen months, but we finally have a tweet that comes close to living up to the real-time promise put on display at the 2013 Super Bowl by Oreo. ...
  • Twitter Needs To Make Itself Make Sense
    As is so often the case with the Social Media Insider, the decision of what to write about this week was a toss-up. Should I focus on Facebook's mind-control experiments ...
  • Restoration Hardware's Catalog Mailing Jumps the Shark -- And So Much More
    In the annals of corporate credibility, few initiatives stretch reality quite so much as the Restoration Hardware "Source" books, which arrived here at the house last week. I'd heard about ...
  • Yo! Here's What I'll Be Doing This Weekend
    It's pretty clear. What I should be doing this weekend -- hell, it shouldn't even take the whole weekend -- is thinking up a really silly social networking idea that ...
  • One Way You Know Your Sponsored Content's Being Laughed At
    And now, at last, the Social Media Insider will stop discussing retargeting and social data and finally offer some comic relief. You see, it's a Friday in summer (well, close ...
  • Will Search + Social Yield Better Advertising Experience For All?
    As long-time readers of this column know, there are few things I detest more than retargeting. Though it's not quite up there with climate change denialists, my hatred of stalker ...
  • Please, Oh, Please Be My Snapchat Friend: A Confession, And An Opportunity
    One of the hardest things about being a writer/consultant in digital with some -- ahem -- experience, is that when new social platforms emerge, you want to go play on ...