4 results
  • Why GDPR Is Good For Online Advertising, Even Ad Tech
    It may sound daunting, but GDPR can restore publisher power, build trust and spur innovation. ...
  • Can the New Advertising Currency 'Time-Spent' Change Ad Tech?
    Engagement is at the center of a new movement in digital advertising to buy and sell online ad inventory where time is the measurement of value and price. This model ...
  • Opportunities Abound For Telcos To Jump Into Ad Tech
    The days of making money on traditional telecommunications have quickly faded. Digital disruption and companies like Google and Apple have set telcos back on their heels, seeking ways to increase ...
  • How Agencies Can Win The Battle Against Ad-Tech Companies
    Ad-tech companies have created a number of game-changing technology solutions that now make it possible for brands to bypass agencies, using tech companies to run their campaigns. As you can ...