7 results
  • Gambling On Fantasy Sports
    We have read recent headlines that focus on DraftKings and FanDuel's legal troubles. The two prominent Daily Fantasy Sports (DFS) companies have had to deal with the scandal about employees ...
  • A Global Sport With Global Business Impact
    Soccer is a global phenomenon and it is the one sport that transcends national, cultural, religious, and gender boundaries; and socio-economic groups. More people watch soccer than any other sport ...
  • How Negative Publicity Can Deflate A Celebrity's Value
    Media attention, especially social media attention, can bring enormous value to a celebrity. And when we talk about value, we're talking about endorsement value, because we've all quoted that famous ...
  • A Win For Female Soccer Athletes
    Watching the final few minutes of the Women's FIFA World Cup was an exciting time for both the game of soccer and for female athletes. With the FIFA scandal still ...
  • The Value Of FIFA - Will It Hold?
    The sports world was rocked a couple weeks ago when the FIFA scandal broke out as the U.S. Department of Justice accused the international soccer governing organization of 47 counts ...
  • Social Media Shorts for Sports: The Value of Snapchat
    Your brand uses Facebook, Twitter, and Instagram, but what about Snapchat? It seems like once we master one social media platform, there's another one waiting to be downloaded. But Snapchat, ...
  • Female Sports Fans: A Home Run For Sports Brands
    If sports brands and teams want to win their licensing game, market to the female fan. And with the start of the baseball season, you can see the growing evidence ...