17 results
  • The Success Of The Social-Case-Study Creative
    We've found that the combination of a documentary-style approach with creative storytelling aiming to address social issues relevant to the brand's audience ultimately drives high viewership and social sharing. B ...
  • Humor, Dancing, Celebrities Dominate Back-to-School Ads
    Back-to-school video ads this summer collectively generated more than 133 million online views, and when broken down by creative appeal, humorous appeals generated the most views (more than 52 milli ...
  • What Rio Means For Branded Video Ads
    The world's largest sporting spectacle is upon us, and digital video advertisers are looking forward to seeing the rewards of the video ad campaigns they have been preparing for t ...
  • What's The Best Time Of Year To Release Video Campaigns?
    Many factors influence the decision of when to release a new online video ad campaign and the type of media schedule to use when promoting it. A brand's goals, budge ...
  • Is March Madness The New Super Bowl?
    TV ad spend on basketball's March Madness is second only to football's postseason numbers. A 30-second spot in the 2015 NCAA Championship game averaged $1.56 million, according to data fr ...
  • What Drives Creation Of User-Generated Content?
    What is it about one video that inspires a ton of spin-offs, while another gets none? We looked at the branded video campaigns from 2015 with the most user-generated conte ...
  • Facebook Was Game-Changer For 2015 Branded Video Campaigns
    2015 was a great year for online branded video, with huge viewership growth aided by Facebook's emergence as a major video platform for brands. All branded videos tracked had ...
  • John Lewis' Chart-Topping Holiday Hits
    With last year's holiday spending hitting $602 billion, retailers need to be ahead of the game when it comes to marketing and advertising. One retailer in particular, UK-based department sto ...
  • How Facebook Can Shine In Digital Video
    Everyone's been talking about Facebook challenging YouTube in the digital video space - but Facebook still has a lot of catching up to do. With over one billion viewers worldwid ...
  • Music & Charitable Giving Key to Back-to-School Success For Old Navy, Target
    A notoriously difficult season to catch consumers' attention, back-to-school is a crucial time of the year for retailers to increase sales in an overcrowded space. In order to be successfu ...
  • Being Social: Key To Facebook, YouTube and Lexus' Summer Video Success
    Two very different themes have been capturing consumers' attention this summer so far: the heartwarming and the action-packed. Polar opposites, the extremely comforting and the extremely risky have been helpi ...
  • Morning, Noon or Night? Why Timing Matters for Branded Video
    Brands are constantly tasked not only with beating out competitors for market share, but also fighting for their audiences' attention as they move throughout their day. This is especially importa ...
  • Brands Go To The Dogs To Engage Consumers
    Since Budweiser's "Lost Dog" Super Bowl 2015 campaign garnered almost 65 million views - one of the most popular campaigns of the year so far - more brands are goi ...
  • Brands Get Blockbuster Engagement From Ads With Big Movie Tie-Ins
    Major movie studios release their biggest summer blockbuster films every year between May and July, with these high-grossing "tentpole" films earning hundreds of millions, even billions, at the box offic ...
  • Why McDonald's & Burger King Should Follow The Way Of KFC's Colonel
    With more and more fast-food options entering the market, famous fast-food icons are losing market share. Still, KFC has risen above the noise and re-engaged its fan base through t ...
  • Mother's Day Video Campaigns Bow To Power Of Rihanna
    Mother's Day advertising campaigns typically garner significant levels of interest. This May, nine brands launched their Mother's Day campaigns only to have audience attentions drawn to a campaign featuring Rihan ...
  • Give Viewers A Reason To Finish Watching Your Video Ads
    How often do you watch a video ad to completion? One study found that 60% of viewers never make it to the end of a video. This can have ...