29 results
  • The Affluent Mobile Story Is Told Across Multiple Devices
    When pursuing an omnichannel approach, it's important to not only understand which device the consumer is on but, perhaps more importantly, that you're reaching the same consumer across various devi ...
  • For The Affluent, A Lease Model Is No Longer Off Limits
    An uncertain economy might scare some marketers, but for others, it presents an interesting opportunity to adopt a new perspective. In the past, the affluent were often regarded as spende ...
  • In Luxury Auto, Dealers Must Be Data-driven
    The dealership is no longer a consumer's first stop when researching an auto purchase. While the test drive remains essential, most consumers begin their search online, drastically cutting down ...
  • Segmentation Can Help Overcome Addressable TV's Small Scale
    While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that allow them to use the deep ...
  • When It Comes to Identifying Affluence, Third-party Data Remains A Vital Tool
    Marketing to affluent audiences relies heavily on reaching audiences that have the spending capacity to afford a brand or service. This includes both a brand's existing customers, as well ...
  • Faced With Cautious Affluent Consumers, Nimble Marketing Matters
    At the start of the year, it's generally standard practice for marketing organizations to do a postmortem on the previous year and think about how they're going to apply the ...
  • Why 'Stickiness' Should Become A Major Component Of Affluent Marketing
    In an era with more media options, more advertising, and more consumer choice than ever before, brands find themselves in intense competition for customer dollars and loyalty. Faced with ...
  • A New Generation's Behaviors Will Change Affluent Marketing
    Industries like insurance are struggling to capture the attention of younger generations because fewer of these consumers are conforming to the "normal" behaviors these marketers have come to expect. Whi ...
  • How Planning For Attribution Sets Up Holiday Season Success
    The fourth quarter is always the busiest time for consumer marketers. They spend more on media and, in theory, they drive more money through increased holiday sales. This may resu ...
  • What To Ask About Your Marketing Strategy Before You Ask About Millennials
    Millennials have been a marketing obsession for several years now as the generation develops into a larger percentage of the work force and begins to earn and spend more. Ye ...
  • HENRYs Represent A Starting Point, Not A Target Affluent Audience
    Recently, the concept of the HENRY - High Earner, Not Rich Yet - has become very popular with marketers, especially those looking for audiences with the potential for high discretiona ...
  • A New Generation's Behaviors Will Change Affluent Marketing
    Industries like insurance are struggling to capture the attention of younger generations because fewer of these consumers are conforming to the "normal" behaviors these marketers have come to expect. Whi ...
  • Omni-Channel Marketing Without The Fear Factor
    Omni-channel marketing is growing in prevalence among marketers, to the point where it comes up in my client meetings all the time. A few years ago, I'd estimate that le ...
  • What To Ask About Your Marketing Strategy Before You Ask About Millennials
    Millennials have been a marketing obsession for several years now as the generation develops into a larger percentage of the work force and begins to earn and spend more. Ye ...
  • Multi-Channel Marketing Is Stuck Valuing Quantity Over Quality
    The devices that consumers use to interact with media and brands continue to proliferate, which is leading many marketers to rush into new channels with the potential to reach ...
  • Looking Beyond Cost Per Acquisition To Uncover A More Valuable Audience
    Marketing today is all about return on investment. Marketers want to make sure they are getting the most bang for their buck, which means they are constantly looking for n ...
  • Going Beyond The Most Affluent Is Critical For Conscious-Consumer Products
    There is a trend in marketing right now chasing the "conscious consumer" - those consumers whose buying habits are often a reflection of their environmental, ethical and political concerns. T ...
  • Going Beyond The Most Affluent Is Critical For Conscious-Consumer Products
    There is a trend in marketing right now chasing the "conscious consumer" - those consumers whose buying habits are often a reflection of their environmental, ethical and political concerns. T ...
  • Are Affluent Millennials Worth The Marketing Dollars Right Now?
    Early last year, Millennials became the largest generation in the U.S. labor force. As this generation starts to reach maturity, it has prompted many brands to turn their focus towa ...
  • Implementing A Champion/Challenger Trial Now
    If you're in the marketing industry, you may feel that marketers today are better equipped than ever, with more tools at their disposal than ever imagined. But marketers are on ...
  • Time To Hit The Reset Button On Your Audience Segmentation
    January is a unique time in marketers' calendars, beginning with the recovery from a hectic fourth quarter and usually ending with the rollout of a yearlong plan. It's the perfe ...
  • How Brands Can Master The Art Of Affluent Engagement Marketing
    On a recent business trip to Las Vegas, I was greeted by the the hotel desk attendant with an enthusiastic, "Welcome back." The preferred treatment continued when I called gue ...
  • Expanding The Pie By Exploring New Qualifiers In Affluent Auto Marketing
    If you ask auto marketers who they'd like their ads to reach, they'll likely say consumers who are in the market and ready to purchase. Each marketer may have differe ...
  • Helping To Overcome Audience Fatigue In Affluent Travel Marketing
    One of the biggest challenges travel marketers face is that the typical affluent audience pool is fairly finite. Much of marketers' efforts go toward addressing consumers who have traveled ...
  • 3 Steps For Unlocking Hidden Value In Your CRM Data
    Today's advertising climate is very focused on "big data," but sophisticated advertisers have been making use of consumer data for decades. Many are sitting on top of reams of demograph ...
  • How To Market To The Affluent While Respecting Their Privacy
    Advertisers looking to reach affluent consumers typically have several options, but they've always struggled with the limitations of those options. They could buy print advertising in publications claiming to ha ...
  • How To Market To The Affluent While Respecting Their Privacy
    Advertisers looking to reach affluent consumers typically have several options, but they've always struggled with the limitations of those options. They could buy print advertising in publications claiming to ha ...
  • How To Market To The Affluent While Respecting Their Privacy
    Advertisers looking to reach affluent consumers typically have several options, but they've always struggled with the limitations of those options. They could buy print advertising in publications claiming to ha ...
  • How To Incorporate Financial Data For Better Ad Targeting
    The rise of data-driven marketing has brands increasingly looking for insights that allow them to better target their most likely customers and eliminate any potential media waste. But with ...