16 results
  • Advertisers: Stop Spreading Yourselves Too Thin
    Cconcentrate on high-value platforms and work with social media influencers. ...
  • The Search For Social Media Authenticity
    Whether it is a brand, professional sports league or media company there is a perpetual challenge to be authentic while appealing to younger demographics. Call them Millennials. Call them Generati ...
  • Experiences Continue To Thrive On Mobile
    As marketers, we already know that mobile is important. Over the past few years, the phone in one's hand has become just as important as one's TV, computer, tablet, etc ...
  • Sports: A Game That Everyone Can Play
    Connect millennial sports fans with authentic content on platforms where they are already watching and engaging. That means meeting them on their screens. On the social platforms that they a ...
  • What Should Marketers Expect In 2017?
    As 2017 brings a new calendar year and a whole host of resolutions for many, the industry is looking for predictions and trends to sink its teeth into. With ma ...
  • Super Bowl Marketing: What The Biggest Game Day Will Look Like In 2017
    As the sports industry prepares for one of the biggest sporting events of the year, with Super Bowl LI heading to Houston on Feb. 2, some of the biggest markete ...
  • Understanding A Demographic: Multicultural Millennials
    When marketing to millennials, understanding their needs and wants is of the utmost importance to create content that resonates. As an audience, there are many different demographics that make millennia ...
  • TV Through The Ages: How Content Has Changed Over The Last 70 Years
    In a recent finding and infographic created by advertising software company Videology, they compared the changes in TV and programming consumption from the 1940s to the present. Over the la ...
  • #Millennials: How The Hashtag Has Changed The Game
    Who doesn't want to have Taylor Swift-inspired #squadgoals? Or to throw up a #TBT photo on a Thursday? ...
  • By 2020, Viewership On Mobile Is Forecasted To Dominate Content Consumption
    Over the last year, mobile advertising increased by 65%, according to PEW Research Center. Mobile-only platforms like Snapchat are no doubt capturing the attention of digital consumers. As such, ...
  • Millennial Sports Fans Win: 3 Stats That Prove Social Sports Is Where The Game Is
    For years, sports have been played via broadcasts in family rooms on Sundays, on backyard basketball courts for pickup games, in sandlots during summer Wiffle ball tournaments, and more. B ...
  • From Traditional To Digital: The Re-Imagination Of Sports For Millennial Fans
    The days where professional athletes only play in the biggest stadiums or the most jam-packed arenas are gone. Thanks to smartphones and social media, professional and amateur athletes alike acro ...
  • From Head To Toe: The Multi-sensory Millennial
    When marketing to millennials, a great way for brands and advertisers to ensure their message is effective is to be mindful of the five senses. A millennial's eyes are alwa ...
  • Harnessing The Power Of Social Influencers Is The Way Into Millennial Wallets
    The millennial generation grew up with headphones on their ears and smartphones in their hands, and are often found with content from both devices jockeying for their attention at t ...
  • Game Day Is Changing, Thanks To Millennial Fans
    For the 50th time, Americans came together in living rooms across the country, turned on their televisions and enjoyed the Super Bowl with friends. But a majority of sports fa ...
  • Millennials And Video: How To Engage The New Type Of Viewer
    As marketing continues to evolve and develop alongside social media avenues that are being created and popularized, what remains constant is how millennials engage with the video marketplace. With 20 ...