550 results
  • Google Removes 'Mobile-Friendly' Tag in Search Rankings
    Google has announced a couple of updates to its mobile search results, including downgrading sites that show mobile interstitial ads. ...
  • Google's In-App Searches Will Make In-App Ads More Accurate
    Google, the search company that knows all your passwords, shopping preferences, and pertinent medical and financial information, announced this week that it's building a search function into its app th ...
  • AppsFlyer Partners With Tencent For Attribution Solution
    AppsFlyer will be the first global third-party tracking system on Tencent's social ads platform. It will be able to tap into the extensive reach of apps like WeChat, as we ...
  • Jeff Jones Drives Uber As New President
    Former Target CMO Jeff Jones will replace Uber's President and first hire, Ryan Graves, it was announced today. Graves will remain at Uber as a "resident entrepreneur and builder," ...
  • AppLovin Looking At Potential $1.5 Billion Buyout
    Ad network AppLovin has been courted by a yet-to-be-named Chinese buyer that may be willing to buy the startup for $1.5 billion, it was reported last week. AppLovin has h ...
  • Google Wallet Allows Automatic Bank Transfers With New Update
    Google announced that its Wallet product (not Android Pay, that's different) will now allow direct bank transfers from peer-to-peer (P2P) transactions, as opposed to storing up cash in an app-specif ...
  • WhatsApp To Share Your Data With Facebook Now
    WhatsApp announced some new updates to its privacy policy and terms and conditions today, which showed that the company will begin encouraging users to share their account information with Faceb ...
  • Google Removes 'Mobile-Friendly' Tag in Search Rankings
    Google announced a couple of updates to its mobile search results this week, including downgrading sites that show mobile interstitial ads. ...
  • YouAppi Takes On Mobile User Acquisition Fraud
    YouAppi, a mobile growth platform, announced today that it has incorporated anti-fraud measures into its growth marketing platform, OneRun. ...
  • MediaBrix Brings In $6.5 Million To Ramp Up Programmatic, Hires New President
    The company has hired Richard Kosinski, previously the U.S. president of video advertiser Unruly, the recent News Corp acquisition, was its first president and global CRO. ...
  • Cheetah Mobile Pivots To Content After Purchase Of News Republic
    Cheetah Mobile, a Chinese software company, announced its recent acquisition of News Republic, a mobile news service that aggregates content from leading newspapers around the world. ...
  • Verizon Offered To Install Brand Apps On Android Phones
    Verizon was apparently planning on selling the unused space in new Android phones to brands so that they could download their apps onto subscriber's phones. It's unclear whether the ce ...
  • Google Maps Updates Street View
    Google announced on its blog this morning that it had made changes to its Maps JavaScript API to make the mobile experience better for those using it. Changes include smooth ...
  • Peer39 Integrates With Bucksense' Programmatic To Enhance Media Buying
    Bucksense, a New York City-based programmatic platform and subsidiary of the Acotel-group, announced that it has integrated Peer39's page and app-level intelligence into its platform. ...
  • Indian OTT Chat App Hike Gets $175 Million From Chinese Investors
    Hike, an Indian over-the-top (OTT) chat app slash WhatsApp rival, announced that it has received $175 million in a series D round led by Chinese investors Tencent and Foxconn, ...
  • China's Popular Mobile Payments System UnionPay Comes To North America
    The near field communication tech is pretty typical for its kind, operating either with a mobile device or chip-enabled card. The current price cap on micro transactions is 100 Canadi ...
  • Twitter Scores With Live-Stream Sports
    Twitter has had its fair share of challenges (having had its growth forecast recently downgraded by eMarketer) and mismanaged public relations disasters, but the company may have an ace ...
  • Pixel Union Releases Self-Service Ad App For Online Merchants
    Pixel Union, a Canada-based digital design agency, announced the release of a new app on Shopify this week called Pixelpop that allows online merchants to create and manage an varie ...
  • IndoorAtlas Receives $2.4M To Drive Tech Innovation
    IndoorAtlas's team discovered that each modern building has a unique geomagnetic signature that can be read by the sensors in a smartphone, allowing for accurate location positioning in enclosed spa ...
  • How AMP Will Affect The Wider Web
    Google announced recently that it was expanding its Accelerated Mobile Pages (AMP) to the wider Web. Which basically means two things: the mobile Web is about to get much faste ...
  • Apple's App Store Forecast To Increase, Games Big Part Of Growth
    A research project suggests that based on data stretching back to the App Store's launch in 2008, the active app catalogue in the store will increase by 73% from t ...
  • MobFox Partners With Pixalate For More Transparent Programmatic Ads
    Matomy, a worldwide media company, announced today that its mobile ad platform MobFox has partnered with Pixalate, an ad fraud protection and data intelligence specialist. The partnership will aim ...
  • What's To Be Done About Mobile Ad Fraud?
    To answer the question in the head: Not a whole lot. In the cat-and-mouse game that is the constantly evolving world of ad fraud, the most that can feasibly ...
  • Apple Acquires Machine Learning Company Turi For $200 Million
    Apple has reportedly acquired machine learning and artificial intelligence startup Turi for $200 million. Turi has created a software platform for companies to build apps that utilize machine learning a ...
  • 'NYT' Will Experiment With SMS During Rio Olympics
    New York Times deputy sports editor Sam Manchester will be heading up an new project for the legacy publishing giant: sending out SMS updates for the Rio Olympics, including GIF ...
  • Insert Raises $10M, Ups Marketing Engagement Tech
    Insert has a catalog of pre-built app features that marketers can slot into apps without the need for App Store approval or even coding. It's just aised $10 million ...
  • Facebook Downgrades Clickbait News Titles in News Feed
    Clickbait titles, according to Facebook, can be classified by two criteria-withholding necessary information and misleading reader expectations. Those pages that continue to post clickbait-style headlines will find themselves continually downgrad ...
  • Sizmek Partners With Dailymotion Exchange, Offers New Brand-Safe Targeting
    Ad tech firm Sizmek announced new hyperlocal targeting capabilities for it's mobile first DSP StrikeAd. An alliance with Dailymotion Exchange will bring access to global inventory. ...
  • Apple's App Store Has Paid Out $50B To Developers
    iOS developers have been paid $50 billion from Apple's App Store, according to tweets from Apple CEO Tim Cook. July has been a record month in the App store ...
  • Google's AMP Moves Beyond News, Optimizes Any Mobile Page
    Google's Accelerated Mobile Pages (AMP), which were launched to make news sites load faster on mobile devices (largely because they were weighted down with excessive and slow-loading ads), is movi ...