550 results
  • Gimbal Debuts New USB Beacon Hardware
    As the world of beacon-powered advertising grows larger, the tech behind it gets smaller. Gimbal this week announced new USB beacon hardware that uses bluetooth technology to communicate with near ...
  • Sizmek: Most Flash Rich Media Ads Incompatible With Mobile
    The days of Flash rich media ads on mobile may be numbered, says open ad management platform Sizmek. When an ad defaults, it reverts to a single, static image ...
  • Twitter Announces New Beta Products To Expand Ad Reach
    Celebrating one year of mobile app promotion on their blog, Twitter announced three new beta features for app install advertisers. The features promise to expand the reach of ads. Th ...
  • Avari Sets Out To Personalize Email Content Via Automation
    Avari, a company that specializes in personalized marketing, has rolled out new email technology that allows marketers to automatically insert content into mass emails based on the individual recipients. ...
  • Twitter Offers New Mobile Ad Management Feature
    Advertisers on Twitter can now manage their ad campaigns on mobile devices. The new feature is primarily focused on mobile advertisers, which make up nearly 89% of Twitter's total ...
  • Experts Agree: Email Is Far From A Dying Breed
    Email can be a volatile place for marketers, says EContentMag.com. While it's been around for a while, the old dog of email marketing needs to learn some new tricks. Caug ...
  • More Money In Digital/Mobile Brings Questions On ROI
    As more ad money flows into digital, marketers have more questions about metrics. “70% of marketing executives polled [out of 400 executives from agencies, media companies and brand marketers] said th ...
  • The Solution To Fat Thumbs: A Buy Button
    Several companies, including Google, Facebook, Twitter and Pinterest, are trying to defeat the mobile conversion monster by including “buy” buttons on their mobile sites, similar to Amazon’s “one-click purchase.” Ad ...
  • 3 Key Mobile Marketing Considerations for CMOs
    “Mobile marketing is not reserved for the B2C CMOs of the world,” says Daniel Newman for Forbes. According to the CMOs Guide to Marketing from Oracle Marketing Cloud, 60% ...
  • Mobile Makes Steady Gains In UK, Accounts For 48% Of All Traffic
    Mobile continues to make steady gains in the UK, as it now accounts for nearly half (48%) of all traffic in the country, up from 34% one year ago. So ...