550 results
  • Flipboard Introduces Vertical Video Ads
    Flipboard's retooled Cinema Loop ads show a teaser clip essentially as a GIF in vertical format and link to a horizontal version of the ad. The original horizontal teasers dro ...
  • Viewers Prefer Live Mobile Video For Rio Olympics
    Some 75% of respondents said they want to be able to choose which events to watch, and 63% said they want the ability to watch any event live, not ju ...
  • Verizon To Buy GPS-Company Fleetmatics For $2.4 Billion
    Fleetmatics will become a part of Verizon Telematics, which focuses on fleet management, mobile workforce solutions and IoT. Fleetmatics has a Web-based GPS solution that allows fleet operators to monit ...
  • Uber Concedes China To Didi, Merges to Create $35 Billion Company
    Ride-sharing app Uber has reportedly merged its China business with Didi Chixung, Uber's main rival in China. Uber China investors will receive a 20% stake of the new company. ...
  • Reltio Raises $22 Million For Data Management
    Reltio's products allow enterprises to create and deploy data-driven applications and solutions on its cloud platform and gives third-party data providers a new channel in which to sell their d ...
  • Correction: Mobile Wallets Third-Strongest Channel For Millennials
    The July 28 Mobile Marketing Daily article Mobile Wallets Are the Fourth Strongest Channel For Millennials incorrectly stated that mobile wallets are the fourth-strongest channel for millennials. In fact, th ...
  • Tapjoy Mobile Ad Product Tops All Rivals
    Tapjoy, a mobile gaming ad platform, released the findings of a study conducted with comScore that show the company's mobile ad product outperforming industry brand lift averages. ...
  • Factual Joins The Network Advertising Initiative
    Factual counts some of mobile's biggest location-based properties as clients. The NAI is a self-regulatory association dedicated to responsible data collection and its use in digital advertising. ...
  • Facebook's Earnings Report
    Facebook released its second quarter earnings report this week, revealing that the company now has a host of new monthly active users, and proving once again that the social netwo ...
  • Vadio Gains Access To Warner Music VIdeos
    Vadio, a music video platform for brands, announced that it has gained access to a host of music videos from Warner Music Group's catalogues that it and its distribution partne ...
  • Mobile Wallets Are The Fourth-Strongest Channel For Millennials
    Mobile wallets pushed SMS/text messaging in the top four channels for sales and offers millennials prefer, alongside email, Webcsites and apps. Most consumers (54%) have now used mobile wallets, wi ...
  • Smaato Launches New Demand Platform To Reduce Mobile Ad Waste
    Partners can utilize targeting and QPS (query per second) throttling tools that give them granular control over what kind of traffic they receive. ...
  • Ubimo Partners With Cuebiq For Real-Time Location Intelligence
    Ubimo customers will be able to understand not only which campaigns perform well, but which placements or publishers are driving more traffic, locations audiences are going to, and the abili ...
  • Vungle Sees 400% Growth In Mobile Video Ads In China
    Vungle, a video ad network, announced revenue growth of 400% in China since the beginning of 2015. This growth comes on the heels of the company opening offices in Beijin ...
  • YP Introduces Audience Tracking Product
    YP (formerly YellowPages), has announced the release of an audience-tracking product, called Audience Cartography, which provides heat maps of a mobile audiences' physical locations. The product uses mobile display a ...
  • 3 Lessons Marketers Can Learn From Pokemon Go
    Ever since Pokemon Go shattered all the records for everything ever, developers, marketers and advertisers have been wondering how to get a piece of the pie. There are a who ...
  • Radio Broadcasters Working With Shazam On Measurement Solution
    iHeartMedia, Cumulus, Entercom, Cox, Sun Broadcast Group and Shazam announced a strategic alliance today that will lay the groundwork for a radio audio audience measurement solution in the U.S. th ...
  • Monotype Acquires Olapic, Furthers Brand Engagement
    Monotype, a nearly 140-year-old font company, announced the intent to acquire Olapic, a company that helps brands curate user-generated images and videos for use in marketing materials. The purchase wi ...
  • Facebook Messenger Hits 1 Billion Monthly Active Users
    Every day on the platform, users and businesses send 7 billion photos, 1 billion messages, 22 million gifs. So far, users have played the equivalent of 975,000 NBA season's wor ...
  • WhatsApp-ening in Brazil?
    Must be something in the Brazilian water.WhatsApp, the popular Facebook-owned over-the-top (OTT) messaging service, was blocked again in Brazil yesterday for failure to comply in a criminal case, though ve ...
  • Kiip Raises $12 Million, Focuses On Asian Expansion
    Brian Wong, Kiip's CEO, says that the money will be used to position Kiip as the leader in moments marketing by exploring opportunities in the Asia Pacific region and ...
  • Dad Will Buy Kids' School Supplies On Mobile This Year (Probably)
    Dads will be more likely to purchase back-to-school supplies on their mobile devices, according to Rubicon Project's second Back-To-School Consumer Pulse Survey. ...
  • Facebook Supports App Event Optimization Across Its Network
    Facebook now supports bidding within its app install ads that will allow advertisers to target based on specific actions they want users to perform. The product, called app event optimizatio ...
  • Opera Takeover Fails, Chinese Investors Bow Out
    A Chinese consortium of investors tried to buy Opera Software, but the deal did not get regulatory approval. Several of the investors have instead changed tacks and are now proposi ...
  • Pinterest Acquires Team Behind Math Camp
    Social sharing and search site Pinterest announced that it has acquired the team behind Math Camp-the makers of one-time hot-ticket social app Highlight-this week. Pinterest will be closing down t ...
  • Gimbal Opens Beta of Proximity Data Platform For App Publishers
    App publishers that incorporate Gimbal's SDK will have access to a free toolset that, with help from initial partners including the Kochava Collective and Unacast, will help them to moneti ...
  • Mobvista Acquires GameAnalytics, Extends Global Reach
    GameAnalytics, a behavioral analytics platform for game developers based in Europe, announced today that Mobvista, an Asia-based mobile ad tech company, has acquired it. The acquisitions expands Mobvista's international rea ...
  • PlaceIQ Integrates With Oracle's BlueKai Marketplace, Mobile Location Data Now Available
    The Oracle Data Cloud has more than 1,500 data partners and integrates that data with a number of media companies, including publisher exchanges, ad networks, DSPs, DMPs and agency tradi ...
  • Apps: High User Acquisition No Longer Name Of Game
    As the western mobile market matures, users can become jaded and stubborn, only allowing a few select apps (one or three of which are most likely owned by Facebook) in ...
  • Google's Project Fi Gives High-Speed Roaming Data To Subscribers
    Project Fi, Google's side-project as a Mobile Virtual Network Operator (MVNO), announced a new partnership with international cell carrier Three, which will allow the search giant to offer high-speed roami ...