550 results
  • Users Interact With Well-Based VR Ad Campaigns
    Based on a heat map of user eye movements, StartApp found that users spend more than 50% of their time inside the ad on the front and right-hand side ...
  • Pokemon Go Explores Promise Of Augmented Reality
    Pokemon Go, an augmented reality (AR), free-to-play, hide-and-seek mobile game that utilizes GPS, went live this past week and quickly jumped to the top of the download and revenue cha ...
  • Cuebiq Pens Strategic Partnerships With DSPs, Agencies
    Cuebiq, a location intelligence company, announced the formation of strategic partnerships with several demand-side platforms (DSPs) and agencies, so they can use the company's real-time footfall attribution product, VisitQ. Visi ...
  • Localytics Integrates With Oracle For Omnichannel Marketing
    The mobile engagement and analytics platform has announced the launch of an app on Oracle's Marketing AppCloud that allows clients to connect Localytics' mobile data with Oracle's Responsys platform. ...
  • Bearcam And The Magic Of Livestream
    So Explore.org's bear cam is back. That's right, the four-camera livestream at Katami National Park in Alaska that we all know and love is as much in season as t ...
  • Facebook Tests Offline Video
    As more people start to gain access to the Internet, especially in developing nations, their connections may not always be the most secure. That's why Facebook will be testing offli ...
  • AdsWizz Launches Podcast Marketplace PodWave
    The marketplace will allow premium publishers access to ad content, and advertisers easier access to the audiences and metrics of podcasts. NPR and PBS' sponsorship sales team, National Public Med ...
  • Segment Supports AMP
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  • Apple Releases Second iOS 10 Beta For Developers
    Apple announced the release of its iOS 10 beta for developers this week. The first public beta is expected to be released sometime this month. The final versions of i ...
  • Where Are The Valuable Users?
    Only 1.13% of apps downloaded use a pay-per-download model, according to Juniper Research. Now, in-app purchases, advertising or freemium models support almost the entire app economy. ...
  • ironSource Acquires Video Ad Company SteamRail
    App discovery platform ironSource announced the acquisition of video ad tech company SteamRail today. SteamRail's employees will join ironSource's Advertiser Solution division as part of the deal. ...
  • Dad Will Buy Kids' School Supplies On Mobile This Year (Probably)
    Dads will be more likely to purchase back-to-school supplies on their mobile devices, according to Rubicon Project's second Back-To-School Consumer Pulse Survey. ...
  • Watchwith Acquires ARRIS's Media Analysis Framework, Enhances Data Capabilities
    The MAF automates the production of metadata in digital video, adding tags, analyzing and describing a video at a frame level. Several of the engineers who developed the MAF f ...
  • PredictSpring Raises $11.4 Million To Help Brands, Retailers Build Apps
    The company says that it is delivering two to three times the conversion rate on purchases and has increased the speed of mobile interactions nearly twenty times the average spe ...
  • Can Emotions Predict TV Viewership?
    Canvs, a tech platform that analyzes social-media responses to understand how emotions impact TV viewing, released a study on Wednesday that identifies a correlation between certain emotional reactions to ...
  • TapFwd Partners With Cuebiq, Brings Location Intel To DMP
    Mobile-first data management platform (DMP) TapFwd announced a partnership with Cuebiq, a location intelligence company today. TapFwd will merge its audience profiles with Cuebiq's location data, extending the capabilities ...
  • IBM Releases Next Gen MobileFirst Foundation For The Cloud
    The tech is designed to help accelerate enterprise mobile app development. The new iteration of MobileFirst Foundation allows developers to create apps and start small on IBM's servers/the cloud, ...
  • Facebook Releases Slideshow On Core App
    Now Facebook is officially rolling out its photo-to-video product, called Slideshow (not the ad product), on its core app to iOS users worldwide. Slideshows are pre-fabricated for users when th ...
  • Uber Partners With Pandora To Offer Drivers Streaming Service
    Uber and Pandora have partnered to bring the Internet radio service to Uber's drivers, as opposed to its riders. The move is designed to attract and retain drivers in Uber ...
  • xAd Teams With comScore For Mobile Attribution Solution
    xAd, a location intelligence firm, announced a partnership with comScore this week, releasing a solution that aims to link mobile campaigns with in-store visits, also known as the giant bugbe ...
  • Twitter Updates Location Feed
    With the help of Foursquare, Twitter is finally beginning to allow users to see tweets from specific places. Creating a product that helps users to differentiate themselves from the mora ...
  • Mobile Ad Network Parsec Raises Monies For Brand Metric
    Parsec, a mobile ad network, announced that it has raised $1.5 million in seed funding. The company charges based on the amount of time consumers spend with ads on t ...
  • Fines For Location Data Offenders: A Drop In The Bucket?
    In a recent conversation I had with a data scientist, he said, "When it comes to data collection, I have no morals." Though he quickly mitigated that statement, saying, "T ...
  • Verve Acquires Roximity, Gains Access To National Beacon Network
    With the purchase of a beacon network, the company will be able to get more concrete data about the relation of mobile ads to in-store visits-and hopefully add more da ...
  • Tencent To Acquire 84% Of Mobile Game Maker Supercell
    A consortium organized by Tencent, a Chinese tech giant, and Supercell, the Finnish mobile game maker known for Clash of Clans announced that the Chinese consortium will purchase a majori ...
  • Olapic Launches Customer-Generated Video Ad Solution
    Olapic, a content marketing platform, announced the release of a customer-generated video ad solution today. The platform uses automation and machine learning to collect relevant user content, which marketers c ...
  • TV Offers Scale For Mobile Apps To Expand Audience
    As more mobile apps seek to stand out from the crowd, the ones that can afford it are turning to TV ads. They have driven spending in the category ...
  • iHeartMedia Launches Programmatic Digital Radio Marketplace
    The marketplace will allow buyers access to inventory on iHeartMedia's digital music and streaming services, as well as first- and third-party data segments for targeting. ...
  • Microsoft Buys Wand Labs For Better Bots
    Wand Labs is shutting down their services, which were still in beta, but in a blog post, Vishal Sharma stated that onlookers could expect to see "familiar elements" of the ...
  • China Orders A Halt To iPhone 6 Sales After IP Ruling
    Sales of the models in the city have been stopped after the designs apparently bore more than a passing resemblance to the 100C, made by the Chinese company Shenzhen Ba ...