550 results
  • Samsung Buys Joyent To Expand Cloud Computing Offering
    Samsung announced Wednesday that it will purchase Joyent, the cloud-hosting specialist that helped foster the development of Node.js, a globally popular programming tool. The smartphone maker has not yet releas ...
  • Journalism's Worst Year Since The Recession -- Maybe Mobile Can Help
    For those of you wondering why the New York Times threatened to use the big guns against ad-blocker users, look no further than the recent State of the News Med ...
  • xAd Launches Location Intelligence Platform
    Location intel firm xAd announced the beta launch of a platform called MarketPlace Discovery today that provides insights into foot traffic behavior in real-time. It enables brands to understand t ...
  • Taykey Folds Programmatic Solution Into Trend Advertising Product
    Trend-based audience analysis company Taykey announced today that its Trend Advertising will have a new programmatic capability. The new solution allows programmatic ad buyers to combine their own audience segment ...
  • AccentHealth Acquires PageScience, Expands Programmatic Footprint
    PageScience's product, PageMatch, analyzes and gives a score for a high volume of Web pages every week, helping healthcare marketers find publishers and platforms that are good matches for ...
  • Mobile Payments Slow, But Tech Changing Retail Experience
    Shoppers consider mobile payments to be the least secure of all the various avenues for purchase. As such, they've been somewhat reluctant to adopt the technology, but slower growth doesn ...
  • Mobile Payments Startup Tapp Raises $9 Million, Will Expand In APAC
    Finnish peer-to-peer payments startup Tapp has announced that it has raised $9 million to expand its operation into Southeast Asia. This round of funding brings the total raised by t ...
  • Snapchat Opens Up Its Platform To Third-Party Advertisers With New API
    Snapchat, which hopes to reach $1 billion in revenue by the end of 2017, today announced the launch of a new API that will allow third-party advertisers to serve a ...
  • Medialets Hires New Executives, Expands Globally
    Medialets, a mobile ad-serving platform, announced the expansion of its scope as it opened Asia-Pacific headquarters in Singapore and hired new executives in North America and Europe. ...
  • Twitter Updates Fabric Apps With New Metrics
    Twitter announced updates to its Fabric mobile app this week. Developers will be able to track daily active users and monthly active users, as well as retention rates -- ...
  • Chinese Firm To Acquire Smaato For $148 Million
    Spearhead Integrated Marketing Communication Group, a Beijing-based offline marketing service provider, has proposed a $148 million buyout of San Francisco-based mobile supply-side (SSP) ad platform Smaato. ...
  • Vertical Video Is Here To Stay
    As vertical video -- video shot on a mobile phone in portrait, rather than widescreen, format -- becomes a more legitimate form of self-expression thanks to social platforms like Meerka ...
  • Vadio Hires New Sales, Monetization Execs
    The new hires represent something of a pivot in focus for Vadio. The company is more strongly toward monetization as more content platforms strive to host and create video conte ...
  • Helpshift Raises $23M Earmarked For Marketing, Sales Expansion
    Helpshift, a mobile customer support firm, announced that it has raised $23 million. The company is focused on improving the support practices of larger app developers and companies. ...
  • Mobile Network Churn: Why Customers Leave
    The most important aspects of mobile operators that users identified were cost and billing, network quality, customer care and service, and device portfolio. ...
  • Snapchat Acquires 3D Selfie Company Seene
    Photosharing app Snapchat reportedly acquired Seene, a company that has developed technology that allows users to take 3D pictures. The acquisition is apparently one focused on Seene's engineering team a ...
  • Twitter's Pre-Roll Ads Are Now Much Easier To Buy
    Twitter is opening up its pre-roll ads to automated buying systems run by AdParlor, Amobee, TubeMogul and Visible Measures through its Ads API. Advertisers will be able to syndicate the ...
  • Tenjin Raises $2.5 Million, Slated For Expansion and Development
    Tenjin combines attribution, analytics and data aggregation to help simplify mobile marketing. The company intend to give developers complete control over their marketing data so they can structure it howev ...
  • The Easy Growth Is Behind Us
    Mary Meeker's annual Internet Trends report came out on Wednesday this week, and one section of it has a simple statement that sums up the mobile space: The easy grow ...
  • IAC Applications Hires GM, CFO
    IAC Applications, the consumer app group within IAC, announced two new hires this week that will join its leadership team. Lyle Underkoffler will become the new general manager of I ...
  • Playable Mobile Ads May Give Video Ads A Run For Their Money
    As more developers look for new ways to plug up their leaky ships and retain their users, playable ads are an interesting option. ...
  • Push Notices Will Help Retain Mobile Users
    Nearly one in four mobile users will launch an app only once before deleting it from their devices, per Localytics, while 62% of users will use an app less th ...
  • Rouge Media Acquires On-Campus Media, Largest College OOH Network
    The acquisition will give Rouge control of all of On-Campus's digital video, online and mobile assets. Rouge will also expand its U.S. network by 450 college campuses, including Harvard, Yal ...
  • More People Block Ads On Mobile Than Desktop
    About 419 million mobile users, or 22% of all mobile users, have ad blockers installed on their devices globally -- excluding content blocking apps, in-app ad blockers, and opt-in brows ...
  • Twitter's Audio Cards Now Support Spotify
    A new partnership will allow Twitter users to preview 30 seconds of a song from Spotify's catalogue via Twitter's audio cards. Audio Cards have been around since 2014, when Twitt ...
  • Adtile Gets 360-Degree Ads, Puts User At Center Of Action
    Mobile startup Adtile Technologies has announced a new product called Adtile 360 that will deliver ads in a 360-degree environment, allowing ad-makers to build video ads that have adjustable viewpoin ...
  • Tapjoy Partners With ironSource To Drive Developers' Revs
    Tapjoy, a mobile monetization platform, announced a partnership with app discovery platform ironSource. The partnership will marry Tapjoy's user segmentation and analytics to ironSource's video mediation. ...
  • YouAppi Updates Its Matching Algorithm, Ups Data
    YouAppi, a mobile tech firm specializing in customer acquisition, announced that it has updated its matching algorithm today, incorporating more data sources and a longer period of historical data. ...
  • WhatsApp Is Most Popular Messaging App In The World
    WhatsApp, one of Facebook's two over-the-top (OTT) messaging apps, is the most popular messaging app in the world, according to new data from digital market intelligence firm SimilarWeb. ...
  • Shortcut Media Launches App Growth Engine
    Shortcut Media, an app-growth engine that has been operating in stealth for the past year, announced the availability of its platform today. The solution will allow mobile developers and markete ...