2 results
  • Playing the Green Field Outside The Walled Garden
    Before going all-in, there's something to be said for a marketer being wary of the media bias and data limitations that prevail in these dominant domains. ...
  • Getting Smart About Segments - Data-Driven Buyer's Guide
    If we think about their origins in direct marketing, classic "marketing segments" seem an outdated methodology. Yet, they are still very much in play today, with publishers and data solutio ...