87 results
  • Attacks on Brand Purpose Are Unwarranted
    Is brand purpose a king with no clothes? That's what some marketing experts claim. ...
  • These Are Not The Droids You Are Looking For
    Asking Facebook to provide an accurate reach measure is objectively reasonable. Why then is the company's answer so smarmy? ...
  • The Ratings War
    This is our big chance to find out whether the marketplace values a common, universal measure over an accurate or a certified measure. ...
  • People V. Ad Platforms
    With a few exceptions, anyone can use any language to tell any lie to anyone else using the internet. All humans have become unregulated media channels. ...
  • FLoC Blockers
    Amazon is disrupting Google's new tracking capability, called FLoC. The facts of the story are interesting, but the narrative is even better. ...
  • Some Context On Buying Context Programmatically
    What will the programmatic world look like as third-party cookies start to decline? Not as different as you might think. ...
  • U.S. Tech Companies Dominate The World. So Now What?
    FAANG can shape public opinion ANYWHERE, and have so much power that governments all over regulate against them. ...
  • When Retailers Become Media Sellers
    Retailers are looking beyond optimizing their own operations through data, and moving toward new revenue streams. ...
  • Data Winter Is Coming
    Both Apple and Google, each in their own way, are sucking critical data out of the online advertising ecosystem. ...
  • It's a Crazy, Mobbed-Up World
    Let's take a look at three significant yet unexpected events resulting from collective action. ...
  • Survey Research: Old Tech Or Old Standby?
    Honestly conceived and professionally executed research is vastly more right than wrong, but nothing is perfect. ...
  • When Retailers Become Media Sellers
    Retailers are looking beyond optimizing their own operations through data, and moving toward new revenue streams. ...
  • The Tragedy Of Quibi
    Blowing almost 2 billion bucks of other people's money in 18 months cannot be the result of something incidental. Rather, it must be something both fundamental and epic. ...
  • A Textbook Case: How Schools Can Learn From Publishers
    As the U.S. educational system goes online, it's likely to follow the path of incumbent publishers as they adapted to the online world over the past 20 years. ...
  • The Death of Lunch
    The media business doesn't behave according to a schedule. Insights don't always come in the half-hour window designated. Leaders need a great number of informal relationships. ...
  • Arming The Militias
    You might say advertising technology won the 2016 election. Now, in 2020, the stakes are higher than ever. ...
  • The Futility of Meta Hate
    Gasp, as big dogs push Facebook off the roster! That'll show 'em! Or will it? ...
  • The Monster In The Mirror
    We (advertising) created a monster in social media, and it is now deployed by parties who are unconstrained by the rules of engagement for advertising. ...
  • Ecommerce Soars For CPG, But Will It Stick?
    To answer that question, we can look at what's really changed -- and whether it will change back. ...
  • When Meetings Are Media
    Business communications are now changed in ways we can't anticipate. Online meetings are media, and you are the show. ...
  • The Gummed-Up Data Machine
    Regulators seem blissfully unaware that their actions regarding privacy are helping Facebook and Google assert their already huge scale advantage. ...
  • The Google Maneuver
    Google's ban of third-party cookies in Chrome could destroy thousands of jobs, erase billions in investment, or cripple digital ad accountability. ...
  • Arming The Militias
    You might say advertising technology won the 2016 election, and here we are in 2020, with the stakes higher than ever. ...
  • 3 Views Of A Segment
    When someone says, "We have data," your BS detector should go on high alert. Any data is only as good as the truth it may contain. ...
  • Thank You For The Information
    Just when you thought your point of view was safe inside your head, along comes shocking proof of algorithmic radicalization. ...
  • The Gummed-Up Data Machine
    Regulators seem blissfully unaware that their actions regarding privacy are helping Facebook and Google assert their already huge scale advantage. ...
  • Murder By Numbers
    When a computer causes or enables a bad thing, how do we, as a society, bring humans to account? ...
  • Don't Blame Targeting
    You should not blame "targeting" for a poor targeting choice. That's a little like blaming "driving" for a car wreck. ...
  • 1st-Party Data Is Overrated, Misunderstood
    The suggestion that success will result from mere ownership of a "first-party data asset" is misleading at best. ...
  • Brand Direct: Fact And Friction
    Is traditional retail disrupted by D2C? Certainly, retail is suffering, but direct selling by brands may not be the reason. ...