916 results
  • Developers Can Build Custom Email Widgets With New Salesforce Tool
    Salesforce is introducing new tools to the Salesforce Marketing Cloud Email Studio that enable email marketers and developers to deliver more engaging content. ...
  • Consent Matters: What Facebook Could Learn From Email Marketing
    Cambridge Analytica's use of personal data to target voters on Facebook, and its impact on the 2016 election, show how personal data can deliver more successful marketing campaigns. ...
  • 'Trump' Boosts Email Engagement
    Email engagement rates jump significantly when publishers include "Trump" in their subject lines, according to Cheetah Digital's latest benchmark report. ...
  • Gumtree Partners With Phrasee, Increasing Email Engagement With AI
    Online classifieds site Gumtree adopted marketing technology platform Phrasee, which optimizes email copy with artificial intelligence, to boost email open rates. ...
  • Adobe Sensei Can Test Email Links, Alert Marketers If Broken
    Adobe Labs has been testing a product that detects misalignments within an email and landing page utilizing Adobe Sensei, Adobe's framework for machine learning and artificial intelligence. ...
  • Advertisers Can Now Target Quora Users Via Their Email Address
    Question-and-answer site Quora has expanded its advertising platform with List Match Audiences, a new advertising feature that helps marketers target Quora users via their email address. ...
  • MailChimp Releases Spring Product Updates
    MailChimp has added several new features to its email marketing solution to help marketers and small business owners propel subscribers to purchase with limited friction. ...
  • LevelUp Partners With FullContact For Restaurant Personalization
    The restaurant industry is notorious for its high failure rate, but a new partnership between FullContact and LevelUp could help restaurateurs increase sales with personalized marketing. ...
  • Women Of Email Reaches Nonprofit Status, Doubles Membership
    Women of Email serendipitously reached 1,500 members last week on International Women's Day. ...
  • Lawyer Used Trump Organization Email In Stormy Daniels Deal
    President Trump's personal attorney Michael Cohen used his Trump Organization email address while negotiating a non-disclosure agreement and money transfer with adult film actress Stormy Daniels. ...
  • SCOTUS Decision On U.S. v. Microsoft Corp. Expected In June
    In a case that could have wide-ranging effects on email privacy, Supreme Court justices are expected to issue a ruling on whether the Stored Communications Act allows the U.S. governme ...
  • Gmail Metrics Provides Data Visualization, Tracks Email Analytics
    The recently released Gmail Metrics now provides data visualization of email usage and behavior and an assortment of data analytics. ...
  • AdRoll Restructures, Launches B2B-Focused Division RollWorks
    AdRoll is spinning off its B2B business into a new division called RollWorks, to help B2B marketers identify potential clients, reach the correct people within those targeted accounts, and devel ...
  • Demand For Email Security Propels Valimail's Growth
    As demand for email authentication grows, ValiMail has added more than 50 clients to its roster including high-frequency email senders like Yelp and Uber as well as Fannie Mae, Pu ...
  • Email Fraud Continues To Inundate Inboxes
    Business organizations were more heavily impacted by email fraud in 2017 than in 2016, according to a recent Proofpoint study that details the growth of email phishing attacks year-over-year. ...
  • PostUp Top ESP For Prolific Senders, Says Notablist
    Email and audience development solution PostUp is the most popular Email Service Provider (ESP) by campaign frequency, according to a Notablist analysis. ...
  • Harvard Professor Joins Optimizely Board
    Optimizely has recruited Harvard Business School professor Stefan Thomke to its Advisory Board, the multivariate testing company announced Wednesday. ...
  • The Winter Olympics Takes To Email
    With the eyes of the world on PyeongChang as athletes from 92 countries compete in the Olympic Games, publishers have taken to email to share news updates with readers arou ...
  • High-Frequency Email Senders Favor Dynamic Content
    Brands that incorporate dynamic content into their email marketing campaigns send an average of 60% more emails when compared to brands that don't, according to a recent study by ema ...
  • Freedom of The Press Foundation Launches Email Newsletter
    The Freedom of the Press Foundation, a non-profit advocacy organization, launched the first edition of the U.S. Press Freedom Tracker newsletter on Friday. ...
  • High Insurance Rates? Check Your Email Address
    Many reasons can influence insurance rates, such as age and health, but a new report suggests that email addresses may also affect premiums. ...
  • Evergage Acquires MyBuys For Retail Personalization
    Evergage announced the acquisition of MyBuys on Tuesday, a move that propels the personalization platform into the retail vertical. ...
  • GDPR Penalties Could Cripple Startups
    A study of 4,000 startups from the United States and Europe reveals an alarming lack of preparation for the European Union's General Data Protection Regulation (GDPR). ...
  • Reflektion Launches Behavioral Email Solution, Integrates With Responsys and Bronto
    Reflektion extended its retail personalization platform on Monday, debuting a new behavioral email solution and two product integrations with popular email automation providers. ...
  • Supreme Court To Hear Arguments In Microsoft Email Privacy Case In February
    The Supreme Court will hear arguments on February 27 in United States vs. Microsoft, a case that could decide whether or not a U.S. warrant extends to emails stored overs ...
  • Adobe Campaign Now Supports Hadoop Big Data Framework
    Adobe announced the addition of a Hadoop connector to Adobe Campaign this week, giving marketers access to a new array of data to funnel into email marketing campaigns. ...
  • Americans Trust Brands Over People, Says Survey
    Consumers are more trusting of email newsletters sent from a brand or company name, according to a recent GoDaddy study, compared to messages with an employee or business owner's na ...
  • Majority Of Federal Agencies Still Vulnerable To Impersonation Attacks
    Every federal agency in the U.S. was directed by the Department of Homeland Security to implement email authentication by January 15, but new data from ValiMail reveals that the U. ...
  • Facebook Changes News Algorithm, Email Offers More Manageable Alternative
    Email marketing is a direct conduit from publisher to consumer, managed by the publisher, whereas advertisers are at the whim of algorithmic changes that companies like Facebook or Google choo ...
  • Federal Agencies Adopt Email Authentication Measures
    All agency domains are required to have valid SPF and DMARC records by January 15, according to an October directive from the Department of Homeland Security (DHS). ...