31 results
  • The GIF Trend Is So Hot Right Now
    When it comes to marketing trends, you're either right there with them as they happen, or you're left trying to sort out ways to coast a bit on their fume ...
  • Your Unhelpful Help Desk Hurts Business; Time To Spice Things Up
    You're only as good as your last success. The customer you're helping right now doesn't care about your track record; they care about resolving their problem. And some of y ...
  • Your Marketing Spend May Require Readjustment
    Video is the buzz for marketers, with the next generation absolutely obsessed with YouTube, Facebook Live, Snapchat and everything else that's visual and in the moment. But most marketers a ...
  • Holiday And Event Marketing Madness
    The major gift-giving seasons certainly make sense for brands to focus on selling all sorts of merchandise, so having solid holiday marketing plans in place by the end of t ...
  • When Brand Ambassadors Alienate Your Customer Base
    Is anyone not politically polarizing these days? The Oscars are upon us and, if you listen closely, you can hear advertisers that have cast their lot with celebrity frontmen/women collective ...
  • The Super Bowl Cometh. Help Your Brand Win By Ignoring It
    There are no fewer than 1,500 posts circulating online around the best marketing campaigns to create to capture your share of the Super Bowl frenzy that is now upon u ...
  • 4 Ways To Innovate Your Marketing To Keep Consumers Interested
    Compared to simpler days, entertainment marketers now have almost too many options for promoting their brands. Then again, the fast pace of digital has consumers quickly bored, so innovating n ...
  • Holiday HO-HO-OH-NO's
    In our world of tiny attention spans, the art of well-placed, well-timed, catchy marketing to attract buyers has become the norm. And with it comes some hilarious screw-ups. ...
  • Riding The Autumn Wave Of Popular Culture
    Entertainment marketing is busy year-round, but as summer ends and new routines take shape for fall and winter, entertainment marketers have extra timely resources to pull from. ...
  • What's Entertainment? THAT'S Entertainment!
    Who knew collecting Pokemon via a mobile app could transfix people into doing what marketers always want people to do - get up, out, and engage with a brand whi ...
  • The Art of Marketing Snark and How to Keep it Entertaining
    Snark and the Internet were made for each other. With the rise of social media and digital culture, snark has really evolved into an art form. And a niche indust ...
  • 2 Green Marketing Fails And Where They Went Wrong
    Green products and initiatives are already a tough sell for many audiences, but marketers make it harder when they ignore or assume facts, or are simply unaware of certain d ...
  • Watch Your Tone, Green Marketers, Preachy Doesn't Pay
    No one likes being condescended to, but it's easy to do if you treat every audience the same. With super green audiences, strong messaging about saving the earth and i ...
  • Bring Out The Entertainer In Your Audience With Interactive Video Campaigns
    What do entertainment marketers get when they cross video marketing with user-generated content? An audience full of social stars just dying for their next close-up. ...
  • Marketing Sideways: Sneaking The Green Into Your Marketing
    Successful marketing is all about approach, but how do you market something while simultaneously downplaying what are typically its selling points? Very skillfully. ...
  • Why Entertainment Marketers Have An Advantage With Experience Marketing
    There are two things every brand has to do to stay ahead in the age of audience-centric marketing: 1. Create experiences for consumers, 2. Make sure they're ones people actual ...
  • Marketing 'Green' To Fuchsia Verticals
    Much as we wish everyone was committed to going green, we're just not there yet. Still, there are often ways to promote green products and services without labeling them ...
  • What All Marketers Can Learn From Entertainment Campaigns
    You aren't supposed to mix business with pleasure - or any emotion, for that matter, since things can get messy. Sometimes that's true, but, overall, emotion has earned a b ...
  • It's Not Easy Being Green - But You Can Make It Easier
    Though there's a certain contingent of the population utterly devoted to going green, there's still plenty of resistance out there. Whether it's ignorance, laziness, or downright denial, not everyone recycle ...
  • Entertainment Marketers: How To Stand Out Without Selling Out
    The notorious "casting couches" you hear about in stories of old Hollywood are a thing of the past, but there are still those eager to make a buck off performe ...
  • Leaner, Greener Nonprofits Need To Be Authentic To Stand Out
    For nonprofits, persuading the masses to donate is a matter of survival. To fund their work continually, they must be able to reach the people who care most about wh ...
  • What Entertainment Brands Need To Know About Security
    It's terrifying, but there's no way to guarantee the security of your data - total immunity is impossible. But protecting customer data is a huge responsibility, so you have ...
  • Are We Getting Closer To All-in-One Wearable Tech?
    People tend to fall into one of two categories when it comes to wearable tech: those who scramble to purchase and try them out, and those that just don't g ...
  • Retargeting Content As The Next Frontier
    From Reddit to BuzzFeed to that new Vine celebrity that Millennials are talking about, a vast amount of the content produced online is designed simply to keep us entertained. B ...
  • Will Apps Make Laptops Unnecessary?
    Most of our business is conducted on mobile devices these days, even if we're not on-the-go when we're using them. And it won't be long until most of our oth ...
  • How Video Affects Mobile Ranking, And Why You Need To Care
    You won't get anyone to tune into a show or buy a movie ticket if a trailer or other video content isn't the main event of your marketing campaign. B ...
  • Keeping People Safe When Bandwidth Is Low
    There is nothing like a real emergency to galvanize people into action. At such times, communication becomes critical - but technology, like people, can be vulnerable to acts of G ...
  • Performance Marketing Is Taking Over
    In its list of 25 Video Marketing Statistics for 2015, HubSpot reports, "Online video now accounts for 50% of all mobile traffic." That's one of many reasons marketers must embra ...
  • It's Time To Clean Up Our Digital Waste
    Once upon a time, the use of email was going to reduce paper use and costs internally for businesses. Remember those email signatures reminding the more old-school in the offi ...
  • Free Candy Calms Critics
    If you're not pulling at a person's emotions, you're not creating a lasting impression. Unfortunately, the emotion most marketing elicits these days is anger. Here's how to climb over th ...