284 results
  • U.K. Spent $12B On Digital Ads In 2015
    Research from the IAB shows U.K. advertisers spent a whopping GBP8.6 billion (about $12.2 billion) on digital ads last year, a 16.4% increase over the previous year. ...
  • IAB To Hold Summit On UX And Ad Blocking Issues
    The Interactive Advertising Bureau announced it will hold a summit June 6 focusing on strategies for creating better user experiences and combating ad blocking. ...
  • Nativo Nabs Google PM As Its VP Of Product
    Nativo announced that Eugene Cherny, formerly product manager-Video at AdsGoogle, is the company's new VP of product. ...
  • People-Based Marketing Gaining Momentum
    Research from Econsultancy and Signal found that people-based marketing, or reaching customers with one-to-one messages, is on the rise. In fact, 92% of media buyers and their clients are increasing spend ...
  • Adform's Header-Bidder Solution Aims To Simplify Process, Optimize Yield
    Adform announced the launch of its header-bidder solution Thursday. ...
  • PerimeterX's New Tech Blocks Bot In Real Time
    Cyber security company PerimeterX is introducing a solution to ad fraud and other automated attacks that uses tech that identifies what legitimate users look like -- and blocks anything that's ...
  • Bots Are Coming To Facebook Messenger
    At Facebook's annual F8 developer conference in San Francisco, the social media company announced that bots are coming to Facebook Messenger. ...
  • Advertisers Can Access Grapeshot Audience Segments Through Eyeota
    Advertisers can now buy Grapeshot Audience segments through the Eyeota Data Marketplace, Grapeshot and Eyeota announced Tuesday. ...
  • DoubleVerify Goes All-In On In-App Viewability
    DoubleVerify announced Monday it's partnering with Amobee, InMobi, Innovid, Medialets, Mobilefuse and Ubimo for its mobile in-app viewability solution. ...
  • In Asia/Pacific, Screen-Switching Is Strong (And Don't Discount Desktop)
    More than half of Asia/Pacific multi-device owners switch between three or more screens, according to findings from cross-screen ad startup Appier. ...
  • Highlights From Simulmedia's PeopleFront Event
    Simulmedia founder Dave Morgan and new CMO Michael Zimbalist joined the stage Thursday for the company's third pre-upfront PeopleFront event. ...
  • Septeni America Picks TubeMogul As A Programmatic Partner
    San Francisco-based digital agency Septeni America will use TubeMogul's technology for automated TV and digital video ad buying on a self-service basis, the companies announced Friday. ...
  • A Pre-Upfront Talk About Programmatic TV
    At a panel hosted by Tremor Video, the hot topic was how programmatic TV can improve, and what partners can do to accelerate the process. ...
  • Real-Time With Rubicon Project's Harry Patz
    Rubicon's Project has a new chief revenue officer, Microsoft alum Harry Patz, and a new head of global revenue operations, Criteo alum Rob Deichert, Jr. ...
  • Brave Browser Will Pay Users Bitcoin To View Its Ads
    Brave, a browser from Mozilla co-founder Brendan Eich that claims to block "all the greed and ugliness on the Web that slows you down and invades your privacy," has a ...
  • Drawbridge Moves To SaaS With Lyft And M&C Saatchi Partnerships
    Drawbridge is adding to its original ad-tech offering: an SaaS model, with Lyft and M&C Saatchi partnerships under its belt already. ...
  • Virool Raises $12M For Product Development, Expansion
    Virool, a video distribution platform for marketers, raised a Series A round of $12 million in new funding from Menlo Ventures, Yahoo! Japan, Flint Capital and 500 Startups. ...
  • Flashtalking Opens Submissions For Ad Personalization Contest
    Flashtalking, an ad server and dynamic creative solution provider, announced a contest looking for video concepts that fuse data and creative. ...
  • Brands Can Now Buy Facebook And Instagram Ads Through TubeMogul
    TubeMogul got Facebook's seal of approval Thursday: a Facebook Marketing Partner badge. ...
  • Data Gets The Mainstream Treatment
    You know a marketing trend has made it big when it's featured in hit shows like "House of Cards." ...
  • AppDynamics Names New CMO
    App intelligence company AppDynamics chose a new CMO Thursday: Kendall Collins, who was most recently CEO of Salesforce Cloud. ...
  • AOL's Robert Leon Talks About New Ad Formats, Viewability
    This week, AOL introduced two new ad formats for publishers: Out-Stream and SideView. "Real-Time Daily" caught up with Robert Leon, head of AOL publisher product commercialization and solutions, via email ...
  • German Ruling Bolsters Adblock Plus' Rallying Cry
    A Munich court ruled in favor of Adblock Plus Tuesday after one of Germany's biggest newspapers, Sddeutsche Zeitung, challenged the ad-blocking company's software and Acceptable Ads initiative. ...
  • The Mobile Ad Eyeball Challenge
    One-third of Brazilian mobile Internet users say they never pay attention to ads, according to research from Adsmovil. ...
  • Rocket Fuel Successfully Boosts EDF Fund-Raising
    Last year, global nonprofit Environmental Defense Fund partnered with Rocket Fuel on a multichannel direct campaign that brought in a 41% increase in return on ad spend over 2014. ...
  • Varick Media Management Adds AdsWizz As Audio Partner
    Programmatic ad company Varick Media Management (VMM) announced Monday that it partnered with digital radio ad tech firm AdsWizz -- meaning AdsWizz will supply VMM with its digital audio ad ...
  • Adaptive Medias To Merge With AdSupply
    Video tech company Adaptive Medias announced Monday that it signed a letter of intent to merge with ad-tech company AdSupply. ...
  • Niche Ad Networks Offer Differentiated, Curated Audiences
    In a world where consumers expect a relevant, personalized experience on every device they use, niche ad networks might hit the mark in a way others can't. ...
  • After Taking On Blockers, Le Figaro Group Partners With AppNexus
    AppNexus and Le Figaro Group have announced a partnership that lets the French publisher use the AppNexus Publisher Suite -- including its publisher ad server, supply side platform (SSP) and ...
  • The Trade Desk Will Use $60M In Equity On Share Buyback, Growth
    The Trade Desk received $60M in a funding round, its largest yet. ...