284 results
  • The Key To Audience-Based Metrics: Testing, Testing And More Testing
    The key to valid audience-based metrics: test away, according to George Ivie, CEO and executive director of the Media Rating Council, ...
  • U.K. Spent $12B On Digital Ads In 2015
    Research from the IAB shows U.K. advertisers spent a whopping GBP8.6 billion (about $12.2 billion) on digital ads last year, a 16.4% increase over the previous year. ...
  • IAB To Hold Summit On UX And Ad Blocking Issues
    The Interactive Advertising Bureau announced it will hold a summit June 6 focusing on strategies for creating better user experiences and combating ad blocking. ...
  • Nativo Nabs Google PM As Its VP Of Product
    Nativo announced that Eugene Cherny, formerly product manager-Video at AdsGoogle, is the company's new VP of product. ...
  • People-Based Marketing Gaining Momentum
    Research from Econsultancy and Signal found that people-based marketing, or reaching customers with one-to-one messages, is on the rise. In fact, 92% of media buyers and their clients are increasing ...
  • Adform's Header-Bidder Solution Aims To Simplify Process, Optimize Yield
    Adform announced the launch of its header-bidder solution Thursday. ...
  • Google's First Look At DoubleClick For Publishers, Tests Bidding
    Google announced Wednesday morning that its First Look solution will be available to all DoubleClick for Publishers clients globally. It is also testing exchange bidding. The news represents a major ...
  • PerimeterX's New Tech Blocks Bot In Real Time
    Cyber security company PerimeterX is introducing a solution to ad fraud and other automated attacks that uses tech that identifies what legitimate users look like -- and blocks anything that's ...
  • Bots Are Coming To Facebook Messenger
    At Facebook's annual F8 developer conference in San Francisco, the social media company announced that bots are coming to Facebook Messenger. ...
  • Advertisers Can Access Grapeshot Audience Segments Through Eyeota
    Advertisers can now buy Grapeshot Audience segments through the Eyeota Data Marketplace, Grapeshot and Eyeota announced Tuesday. ...
  • DoubleVerify Goes All-In On In-App Viewability
    DoubleVerify announced Monday it's partnering with Amobee, InMobi, Innovid, Medialets, Mobilefuse and Ubimo for its mobile in-app viewability solution. ...
  • In Asia/Pacific, Screen-Switching Is Strong (And Don't Discount Desktop)
    More than half of Asia/Pacific multi-device owners switch between three or more screens, according to findings from cross-screen ad startup Appier. ...
  • Highlights From Simulmedia's PeopleFront Event
    Simulmedia founder Dave Morgan and new CMO Michael Zimbalist joined the stage Thursday for the company's third pre-upfront PeopleFront event. ...
  • Septeni America Picks TubeMogul As A Programmatic Partner
    San Francisco-based digital agency Septeni America will use TubeMogul's technology for automated TV and digital video ad buying on a self-service basis, the companies announced Friday. ...
  • A Pre-Upfront Talk About Programmatic TV
    At a panel hosted by Tremor Video, the hot topic was how programmatic TV can improve, and what partners can do to accelerate the process. ...
  • Real-Time With Rubicon Project's Harry Patz
    Rubicon's Project has a new chief revenue officer, Microsoft alum Harry Patz, and a new head of global revenue operations, Criteo alum Rob Deichert, Jr. ...
  • Brave Browser Will Pay Users Bitcoin To View Its Ads
    Brave, a browser from Mozilla co-founder Brendan Eich that claims to block "all the greed and ugliness on the Web that slows you down and invades your privacy," has a ...
  • Drawbridge Moves To SaaS With Lyft And M&C Saatchi Partnerships
    Drawbridge is adding to its original ad-tech offering: an SaaS model, with Lyft and M&C Saatchi partnerships under its belt already. ...
  • Virool Raises $12M For Product Development, Expansion
    Virool, a video distribution platform for marketers, raised a Series A round of $12 million in new funding from Menlo Ventures, Yahoo! Japan, Flint Capital and 500 Startups. ...
  • Flashtalking Opens Submissions For Ad Personalization Contest
    Flashtalking, an ad server and dynamic creative solution provider, announced a contest looking for video concepts that fuse data and creative. ...
  • Brands Can Now Buy Facebook And Instagram Ads Through TubeMogul
    TubeMogul got Facebook's seal of approval Thursday: a Facebook Marketing Partner badge. ...
  • Data Gets The Mainstream Treatment
    You know a marketing trend has made it big when it's featured in hit shows like "House of Cards." ...
  • AppDynamics Names New CMO
    App intelligence company AppDynamics chose a new CMO Thursday: Kendall Collins, who was most recently CEO of Salesforce Cloud. ...
  • AOL's Robert Leon Talks About New Ad Formats, Viewability
    This week, AOL introduced two new ad formats for publishers: Out-Stream and SideView. "Real-Time Daily" caught up with Robert Leon, head of AOL publisher product commercialization and solutions, via email ...
  • German Ruling Bolsters Adblock Plus' Rallying Cry
    A Munich court ruled in favor of Adblock Plus Tuesday after one of Germany's biggest newspapers, Sddeutsche Zeitung, challenged the ad-blocking company's software and Acceptable Ads initiative. ...
  • The Mobile Ad Eyeball Challenge
    One-third of Brazilian mobile Internet users say they never pay attention to ads, according to research from Adsmovil. ...
  • Rocket Fuel Successfully Boosts EDF Fund-Raising
    Last year, global nonprofit Environmental Defense Fund partnered with Rocket Fuel on a multichannel direct campaign that brought in a 41% increase in return on ad spend over 2014. ...
  • Varick Media Management Adds AdsWizz As Audio Partner
    Programmatic ad company Varick Media Management (VMM) announced Monday that it partnered with digital radio ad tech firm AdsWizz -- meaning AdsWizz will supply VMM with its digital audio ad ...
  • Adaptive Medias To Merge With AdSupply
    Video tech company Adaptive Medias announced Monday that it signed a letter of intent to merge with ad-tech company AdSupply. ...
  • Niche Ad Networks Offer Differentiated, Curated Audiences
    In a world where consumers expect a relevant, personalized experience on every device they use, niche ad networks might hit the mark in a way others can't. ...