284 results
  • Serve Ad, Rinse, Repeat: Why Some Streaming Services Show Same Ads Again & Again
    Netflix, HBO and Amazon don't have ads on their streaming platforms. But for those platforms that do include ads, such as Hulu or YouTube, viewers complain about the same ads ...
  • Virtual Reality (With Ads?)
    Re/code reports that a startup called Immserv is launching a platform allowing developers of VR content to promote that content with ads. Confusing? The gist is that people have a ...
  • Ad Industry Launches Campaign Promoting AdChoices Icon
    The industry self-regulatory group Digital Advertising Alliance is launching a new ad campaign promoting its AdChoices program, which aims to inform consumers about online behavioral targeting and allow people to ...
  • PubMatic Hires U.K. Country Manager
    PubMatic announced a new hire today: Paul Gubbins, previously head of programmatic-EMEA, Millennial Media, will be the U.K. country manager for the marketing automation software company. ...
  • Digital Spend Will Outpace TV Next Year, eMarketer Says
    It will finally happen next year: eMarketer research predicts total digital ad spend will surpass TV for the first time. TV spend will total $72 billion in 2017, compared to ...
  • Quantcast Execs Explain Why Marketers Should Embrace New Tech
    Quantcast’s CEO and co-founder, Konrad Feldman, and its Austalia/New Zealand managing director, Andrew Double, talked to CMO Australia about why marketers need to embrace three things: split-funnel attribution, retargeting and ...
  • Alibaba Leads Programmatic Spend In China
    Bloomberg's Angie Lau discusses the three biggest programmatic players in China right now: the Google of China, Baidu; the Facebook of China, Tencent; and the Amazon of China, Alibaba. Those ...
  • Cadreon And Rubicon Project Partner On Direct Buying
    Rubicon Project and Cadreon, IPG Mediabrands' ad tech unit, announced a global partnership to support programmatic direct buying Wednesday. ...
  • AerServ Teams Up With Pixalate To Identify Fraudulent Inventory
    AerServ announced a partnership on Wednesday with Pixalate to help ensure traffic quality on AerServ's mobile ad serving and mediation platform. ...
  • Post-VivaKi Shuffle, Publicis Feels Sting Of Talent Loss
    A year after Publicis Groupe decentralized its trading desk, VivaKi AOD, and reassigned employees to other jobs, the company is still recovering from the loss of talent. According to AdExchanger's ...
  • 'New York Times' Limits Access for Some Ad-Blocking Visitors
    The New York Times has joined the list of publications experimenting with the messaging ad-blocking visitors see. One message says, "The best things in life aren’t free.” Forbes and Wired ...
  • ispDigital's Digilant Names New Global CEO
    Boston-based Digilant named Alan Osetek its global CEO to lead the company's expansion. ...
  • Flashtalking Sees Improved Mobile Tracking After Device[9] Acquisition
    Months after acquiring German ad tech company Device[9], Flashtalking is seeing an increase in attributed conversions that would otherwise fall outside the reach of cookie tracking. ...
  • A Cross-Device Convo With GroupM Connect And Univision Communications
    In a complex media ecosystem, is there a way to a simpler metrics machine? ...
  • Sharethrough And The Trade Desk Team Up On Native Programmatic
    Native ad SSP (supply-side platform) Sharethrough and DSP (demand-side platform) The Trade Desk announced a partnership at the IAB Programmatic Marketplace conference on Monday that will let buyers purchase in-feed ...
  • Choozle Hires U.K. Country Manager For European Expansion
    Denver-based programmatic ad platform Choozle hired Justin Galvin as U.K. country manager to manage its European business. ...
  • Tremor Video Reports Revenue of $174M For 2015
    Tremor Video announced its 2015 earnings on Thursday, reporting revenues of $174 million for the fiscal year of 2015, up 9% year-over-year. ...
  • Blocking Gives Back? Stands CEO Roy Rosenfeld Explains
    Stands CEO Roy Rosenfeld explains his product, a Chrome ad blocking extension that allows users to whitelist some sites and give to charities of their choice. ...
  • Spongecell's CEO On Programmatic Creative And IoT
    Creative hasn't kept pace with the evolution of the advertising landscape in the past 10 years, according to Spongecell CEO Ben Kartzman. Spongecell aims to change that with "smarter programmatic ...
  • Mobvista Acquires Game And App Ad Platform NativeX For $25M
    Chinese mobile ad company Mobvista acquired programmatic mobile games and app ad platform NativeX for $25 million in cash Monday. ...
  • Tuned Global Picks Triton Digital To Monetize Audio Ads
    Asia Pacific digital music provider Tuned Global announced a partnership with Triton Digital. ...
  • Xaxis' Mobile Business Light Reaction Hires New Chief
    Xaxis' mobile business Light Reaction names Bob Walczak CEO. ...
  • TubeMogul Reports $59 Million In Q4 2015 Revenue
    Programmatic video ad platform TubeMogul pulled in $59 million in revenue for the last quarter of 2015, beating estimates and tracking an increase of 62% over fourth-quarter 2014's $36 million ...
  • Three Key Trends In Cross-Channel Marketing
    Using multiple devices is changing the way consumers' brains work, said Ben Gaddis, chief innovation officer of Austin-based digital agency T3. ...
  • Sonobi's Jetstream Platform Will Integrate Into Annalect Group's Tech Stack
    Ad tech developer Sonobi announced that its Jetstream platform (and its new "server-to-server" buying capability) will be integrated into OMG's Annalect Group's tech stack. ...
  • Oscar Night: Did Marketers Miss Out?
    Did marketers miss out on Hollywood's big night? Tremor Video crunched the numbers on real-time marketing at the Oscars. ...
  • Millennial News Platform Newsy Chooses SpotX To Power Ads On Apple TV
    Millennial-focused video news platform Newsy selected video inventory management platform SpotX to manage the sale of video ads programmatically on Apple TV. ...
  • Programmatic Insider Summit Takeaway: Consider The Consumer
    As MediaPost's Programmatic Insider Summit wrapped Wednesday, it was clear that the consumer experience is one of the topics foremost on the minds of marketers and media professionals. ...
  • Engagement And Privacy In A Cross-Device World
    In a panel called "Solving For Mobile Matching," Scott Harkey, president, Owens Harkey, said he thinks the industry has a responsibility to create content that engages with consumers. ...
  • Cardlytics' New Product Aims To Close The Offline/Online Loop
    Cardlytics, an ad-tech company that uses purchase intelligence to inform clients' marketing, announced its Platform Solutions on Thursday: a suite of products that aim to help marketers understand what's really ...