284 results
  • European SSP Improve Digital Launches Guaranteed Programmatic Product
    Improve Digital, a European supply-side platform, has released a product intended to help publishers run guaranteed campaigns on a programmatic-direct basis with more detailed controls through deal IDs. ...
  • Appodeal Gets $3M To Grow Mobile App Programmatic Solution
    Appodeal, a programmatic ad mediation service provider for mobile apps, announced it received $3.1 million in funding to further invest in its programmatic solution. ...
  • 4C Adds Display, Search Campaign Management To Programmatic Product
    Data science and media tech company 4C announced new capabilities for its TV Synced Ads Product at CES yesterday. ...
  • Dailymotion Exchange Partners With Adform To Expand Cross-Platform Strategies
    Demand-side platform Adform announced a partnership with video platform Dailymotion Exchange. One goal of the partnership is developing solutions to attract leading brand advertisers that want to move traditional broadcast ...
  • Triton Digital and Audio.Ad Partner To Serve Programmatic Audio In Latin America
    Triton Digital, a tech provider for the audio industry, and Audio.Ad, a digital audio ad network in Latin America and the U.S. Hispanic markets, are partnering. ...
  • TubeMogul Hires Sales & Engineering Executives
    TubeMogul is building up its sales, client services and engineering leadership with new executives. ...
  • #PTVishere, Just Ask DISH and Glenfiddich
    Rocket Fuel, Resolute Digital, DISH and Glenfiddich executives chatted about programmatic TV during a C Space Storytellers panel at the Consumer Electronics Show (CES) in Las Vegas. ...
  • AdsNative Names New CRO
    Startup AdsNative named Lewis Rothkopf its new CRO. Rothkopf was previously SVP-global monetization solutions at Millennial Media, the mobile app ad network AOL acquired last September. ...
  • Time Inc.'s 'Real Time' Ad Product Gives Brands Exposure To Its Social Audiences
    Time Inc. has announced the launch of an ad product that leverages the publisher's huge social audience, and Volvo is the first partner to use the offering. ...
  • GroupM Appoints Two New Execs In Asia
    GroupM appointed two executives in the past few weeks: Robin Bach Kolling as its head of Connect, GroupM Malaysia, and Christine Fang as CFO, GroupM China. ...
  • Media Buying Will Get Harder This Year, Says Accenture's George Patten
    Accenture's managing director and global lead for media management George Patten writes that in the complex and fragmented media buying ecosystem where quality and cost are in question, the industry ...
  • Volvo Teams Up With Time Inc. For Targeting
    Volvo, a launch partner for Time Inc.’s Real Time ad product, is taking targeting to a whole new level. The deal works like this: Time Inc. works with partner SocialFlow ...
  • Mobile Ad Fraud (In Numbers)
    Last month, a study by mobile ad tech firm AppLift and security company Forensiq said "a surprising proportion of programmatic mobile ad impressions -- 34 percent to be exact -- ...
  • 2016 Real-Time Outlook: Brazil and Latin America Edition
    Execs from The Rubicon Project Latin America, MediaMath Brazil, comScore Brazil, DynAdmic Brazil, TubeMogul Brasil and IgnitionOne Brazil weigh in on their expectations for 2016. “There is a unique characteristic ...
  • Programmatic Mobile Campaigns: When And How To Engage
    Will Proops, global head of revenue, Axonix, talks about mobile programmatic for NetImperative. Programmatic growth in Asia, engaging with consumers and easy purchasing capabilities are a few topics Proops discusses. ...
  • A Roundup of 2015's Most Significant Ad-Tech Acquisitions
    Verizon bought AOL for $4.4 billion; British agency conglomerate WPP bought Medialets and The Exchange Lab; and Twitter bought TellApart for $532.6 million. See AdExchanger's list of important M&A activity ...
  • See Real-Time Daily's Top 10 Commentaries Of 2015
    Leave it to the experts to say it best. This year, readers were most interested in cross-device methodology, programmatic video, mobile, metrics, scaling native advertising -- and which ad-tech companies ...
  • Navigating The New Data Economy
    Amit Ahuja, general manager-data management, Adobe Marketing Cloud talks about the value of strategic data partnerships, as well as the challenges publishers face with the rise of ad blockers and ...
  • Digital Media's Language Problem (Or, The Gap Between Brand Goals And Publisher Metrics)
    As cross-device usage increases, the Internet of Things accelerates and traditional media spend moves toward digital, digital media's language problem is bound to worsen, contends AdExchanger in a post by ...
  • Real-Time Daily's 5 Most-Read Stories Of 2015
    Real-Time Daily had an eventful year, with ad blocking, acquisitions, layoffs, native ads, conversions, and of course, the ever-evolving journey from analog to digital capturing readers' attention. ...
  • Bridging The Gap Between Digital Media And Creative
    Havas Media Group programmatic solutions head Hossein Houssaini talks to Beet.TV about audio ads, dynamic advertising and working with creative agencies. Houssaini talks about the challenges of integrating new tech ...
  • It's Time to Move On From Typecasting Millennials
    If you're still identifying millennials simply by age, you're missing out on an opportunity to address where a consumer is in the funnel, as well as what you know about ...
  • Who's Most Engaged With Liquor Ads? Answers May Surprise You
    If you assume the engaged beer, wine and spirits audience is young and male (the many ads playing during televised sports games might lead to that assumption), prepare to be ...
  • OpenX Partners With Quebecor Media
    OpenX announced a partnership with Canadian company Quebecor Media this week. ...
  • 2016: The Year Publisher and Platform Partnerships Leave Beta Phase
    In 2015, publishers realized platforms' power to distribute their content, AdExchanger's Sarah Sluis asserts. In the article, Josh Schwartz, chief data scientist, Chartbeat, said we're going to see "whether [the ...
  • 'Star Wars' Schools Everyone On Cross-Channel Campaigns
    If you used a phone, watched TV, read a magazine or got on the Internet in the past year, you probably saw some creative for "Star Wars: The Force Awakens." ...
  • Bauer Xcel Media's Christian Baesler Talks Header Bidding, Going Almost 100% Programmatic
    Bauer Xcel Media, digital arm of global publisher Bauer Media, is almost 100% programmatic. ...
  • Conde Nast Digital Sees Boost In Revenue, Credits Programmatic
    Condé Nast Digital told Campaign its revenue increased 40% year over year, thanks to "robust performances" from programmatic and creative solutions. Condé Nast head of digital Wil Harris said clients ...
  • In-App Advertising Still Has Hurdles, Criteo VP Says
    Jason Morse, VP-mobile products at Criteo, talks about in-app advertising in AdExchanger. Adding another channel to cross-device campaigns is the way to stay close to the consumer through the buying ...
  • IAB Appoints OpenX Co-Founder As Co-Chair of Programmatic Council
    The IAB has appointed OpenX Co-Founder and CRO Jason Fairchild as a co-chair of the IAB Programmatic Council. ...