284 results
  • Videology, TubeMogul And The Trade Desk Are Forrester's Top DSPs
    Forrester ranked Videology, as well as TubeMogul and The Trade Desk, as leaders in its Wave report, an evaluation of video advertising demand-side platform (DSP) providers. ...
  • Adsmovil's Latin American Programmatic Revenue Reaches 8%
    Adsmovil, a Cisneros Interactive mobile ad company, has announced that 8% of the company's revenue in Latin America comes from programmatic advertising. ...
  • 3 Takeaways From AdMonsters' First-Party Data Playbook
    A new report from AdMonsters, sponsored by programmatic platform Rocket Fuel, emphasizes the importance of DMPs and defines the basics of programmatic advertising. ...
  • TubeMogul Reports Programmatic Growth In Australia And New Zealand
    Video advertising company TubeMogul reported growth in programmatic across Australia and New Zealand in Q3. ...
  • Viadeo Selects Turn To Target Members
    French professional social network Viadeo selected Turn to help advertisers with their profiling and targeting efforts. ...
  • New SpotX Product Packages Similar Videos From Different Publishers
    Video inventory management platform SpotX introduced "Curated Marketplaces," which packages similar videos from multiple publishers, grouped by a variety of criteria. ...
  • Ooyala Unbundles Its 'IQ' Video Analytics Service
    Ooyala, a subsidiary of telecommunications and media company Telstra, is launching a stand-alone version of its video analytics service, Ooyala IQ, that can be used on any device. ...
  • PubNation Selects OpenX To Monitor Low-Quality Ads for Publishers
    Ad quality management platform PubNation has selected SSP (supply-side platform) OpenX for a new partnership to identify and quickly remove ads that Web users don't like. ...
  • Majority Of European Video Buyers Use Programmatic, AOL Report Finds
    AOL released its 2015 European State of the Video Industry Report, a follow-up to the American version released last month. ...
  • Bauer Media Creates Head of Programmatic Role For MailOnline Vet
    Publisher Bauer Media has created a head of programmatic role for Ryan Skeggs, who previously served as programmatic account director at MailOnline. ...
  • Rocket Fuel's 'People-Based Marketing' Is All About The Conversation
    Programmatic platform Rocket Fuel announced a new default for its software, what it calls "people-based marketing." The capability launched in July, with Microsoft as one client. Now, it's integrated into ...
  • AdSorcery Aims To Circumvent Ad Blockers
    Ad tech startup AdSorcery is launching a platform for publishers to work around ad blockers. The platform, based on dynamic algorithms, changes its signature so ad blockers don't recognize it ...
  • Lucid Launches 'Proof' To Bring Transparency To Media Buying
    Looking to bring transparency back to media buying, Software company Lucid is launching a product called "Proof" that allows ad buyers to see which demographics are viewing ads in real-time. ...
  • Bitly Campaigns Helps Marketers Track, Optimize In Real-Time
    Link management platform Bitly has launched Campaigns, a tool for marketers to track campaigns across channels and optimize campaigns in real-time. So far, more than 60 brands have used the ...
  • MediaMath Acquires Spree7 to Expand Programmatic Offering in Europe
    In an effort to expand its programmatic offerings in German-speaking countries, demand-side provider MediaMath is acquiring Spree7, a programmatic platform based in Berlin. ...
  • Native Ads May Help Marketers Combat Ad Blocking
    Marketers need to explore native advertising to fight ad blockers, a study from Hotwire PR says. Native ad placement offers a higher probability that consumers will see an ad. Publishers ...
  • Matomy Media Acquires Optimatic, Ups Digital Video Options
    In a bid to strengthen its digital video capabilities, Matomy Media Group has acquired Optimatic, a programmatic video ad company, for at least $25 million. Video will play an important ...
  • Sky Media Chooses Videology For New Programmatic System
    Sky Media, ad sales branch of British-based broadcaster Sky, picked software provider Videology to set up a programmatic system for its digital inventory. ...
  • Forrester: Out With The Old Media Buying, In With The New
    Forrester Research predicts some big changes in media buying for B2C marketers in 2016, with easier access to insights and improved tech. Advances in tech and measurement will extend the ...
  • Forrester's 2016 Predictions: Audience And Viewership Aren't The Same Thing
    If 2015 was the year the markets became aware of shifting media consumption to digital, according to a new report by Forrester Research, then what will happen in 2016? That's ...
  • MLB Partners With Real-Time Monitoring Firm
    Major League Baseball has announced a partnership with Sport Integrity Monitor (SportIM), a London-based sports data and tech firm, for real-time monitoring of betting lines. ...
  • Holiday Shopping Starts Early -- Marketers Revamp Ad Targets
    A study from Rocket Fuel reveals that holiday ad campaigns might have to start much earlier than they traditionally do to reach consumers during the decision-making process. ...
  • Viewbix Launches Video Analytics Platform
    Video engagement platform Viewbix has debuted new analytics capabilities with Viewbix Insights, a real-time analytics dashboard that marketers can use with the Viewbix Player. The new Viewbix platform claims to ...
  • Centro, AppNexus Partner For Private Deal Integration
    Digital ad tech competitors Centro and AppNexus have partnered for a private deal integration. ...
  • Demandbase Launches B2B Data Cloud, 'Job Function Targeting'
    Demandbase, a retargeting platform for B2B marketers, has launched a B2B data cloud and "Job Function Targeting," the ability to target jobs within specific accounts. The cloud combines IP addresses, ...
  • Correction: Celtra's Tech Embeds Videos
    In the "Kargo, Celtra Offer Vertical Video To Premium Publishers," (Real-Time Daily, Nov. 9), it was stated that through Kargo's proprietary technology, Celtra's short-form vertical videos can be embedded on ...
  • TubeMogul Q3 Up, Despite Shaky Ad Sentiment
    Amid concern about ad blockers and shaky ad investor sentiment, TubeMogul grew its revenue by 70% to $46.5 million in Q3 in its sixth quarter as a public company. The ...
  • Adobe Is Second-Party Data Go-Between With New Data Platform
    Today Adobe debuted its Audience Marketplace, a new platform for buying and selling data. One of eight products available in Adobe's Marketing Cloud, the Audience Manager is a private marketplace ...
  • Xaxis Targets Voters With Personalized Ad Product
    Programmatic advertising platform Xaxis is launching a new product called Xaxis Politics, a targeted political ad solution that aims to reach U.S. voters across all digital channels without using personally ...
  • Kargo, Celtra Offer Vertical Video To Premium Publishers
    Kargo, the mobile ad company, and Celtra, the display and video ad company, are teaming up for a vertical video offering aimed at premium publishers on Kargo's invite-only mobile brand ...