1,619 results
  • Blockchain: Get Cautiously Excited
    There are still numerous questions to be answered about the true disruptive power of blockchain technology in digital advertising - but the scale is tipping in favor of those who ...
  • Retargetly Partners With Drawbridge To Enhance Understanding Of Hispanic Audiences
    Drawbridge announced on Thursday a partnership with Retargetly, a DMP and data exchange focused on Hispanic audiences. The integration of Drawbridge's Connected Consumer Graph with Retargetly, bolsters the understanding of ...
  • Pandora Taps Neustar To Build New CRM
    Pandora has chosen Neustar, the provider of real-time information services, to power a new CRM data onboarding platform. With an active reach of 76 million, the new onboarding platform aims ...
  • Where In The World Is Your Digital Consumer?
    From a digital and brick-and-mortar perspective, overlaying first-party data with accurate, real-time location data enhances marketers' ability to serve appropriate creative and messaging at the right time and place. ...
  • Header Bidding Continues To Grow, Bolstered By Mobile Adoption
    Header bidding is now "synonymous" with programmatic advertising, claims PubMatic's Q2 Quarterly Mobile Index Report. The data appears to support this conclusion, as header bidding has seen triple-digit increases or ...
  • Gloss Media To Serve Ads Programmatically Using SpotX Platform
    Gloss Media, a digital out-of-home publisher that targets affluent female shoppers at over 300 nail salons across the country, on Tuesday tapped SpotX's programmatic platform to serve digital in-store ...
  • Narrative Taps Adbrain To Power Cross-Device Data On Its New Platform
    Narrative has chosen Adbrain to be the cross-device data source for its newly released data commercialization platform. ...
  • PebblePost Hires New CGO, 'BuzzFeed' President Joins Board
    PebblePost announced on Tuesday it was hiring Geoff Dodge and Fergus Mellon to serve as chief growth officer and general manager, European market strategy, respectively. ...
  • Trump For President Releases Ad Attacking Enemies
    During violent protests, when it was made clear to Americans who the "enemy" is, President Trump's 2020 reelection campaign released a new ad -- "Let President Trump Do His Job," ...
  • Should We Be Serious About A Possible Tech-Biz President? Centro CEO Says Yes
    Centro founder and CEO Shawn Riegsecker, an ad-tech exec who's thinking of running for the Senate in 2020, shared his thoughts on Zuckerberg's politically astute moves and the potential for ...
  • Major Trump Donor Gives $300,000 To Unseat Sen. Flake
    Robert Mercer, the pro-Trump mega donor and part owner of Breitbart, is backing former Arizona state Sen. Kelli Ward in a U.S. Senate bid next year. She's challenging Sen. Jeff ...
  • How Will Trust In Online Evolve Over The Next 10 Years?
    A Pew Research report found that 48% of respondents believe trust in online interactions -- from shopping to "pursuit of knowledge" -- will be strengthened in the next 10 years, ...
  • Goodway Group Taps LiveRamp To Drive Omnichannel Identity Resolution
    Goodway Group and LiveRamp announced a partnership on Wednesday whereby Goodway will have access to LiveRamp's IdentityLink omnichannel solution. As consumers are increasingly expecting stronger relationships with brands, understanding existing ...
  • Madison Logic Appoints Co-Heads Of Global Sales
    In step with its goal of international growth, B2B marketing company Madison Logic announced on Tuesday the appointment of co-heads of global sales. Glenn Brien will fill the role of ...
  • Zuckerberg Says No To 2020 Run -- Evidence Points To Maybe
    Two of the top four suggestions when you type "Zuckerberg" into Google are "Zuckerberg president" and "Zuckerberg 2020." He claims he's not running for president. Even with disagreement on his ...
  • After Header Bidding: Unified Ad Serving
    As header bidding matures and takes over from waterfall auctions, a number of other developments in the space can be expected. "Traditional ad servers were not built for a programmatic ...
  • 400+ Brands Advertise On Fake News Or Conspiracy Sites
    Storyzy, an ad-tech startup that uses AI and natural-language processing to root out fake news sites, found that in July more than 400 brands had their ads placed on websites ...
  • Rubicon Project Launches New Outstream Video Format
    Rubicon Project announced on Thursday the launch of a new outstream video advertising solution. The video player, which has been successfully rolled out to over 300 publishers on the Rubicon ...
  • Criteo Reports Another Strong Quarter, With Revenue Increasing 33%
    Criteo announced a 33% increase in year-over-year revenue for Q2 2017 Wednesday, representing total revenue of $542 million. Notably, the company's cash flow from operating activities increased 214% to $60 ...
  • Cuebiq Adds IoT 'Audiences' To Track Connected Device Usage
    Location data company Cuebiq on Tuesday introduced the Internet of things (IOT) Audiences, which helps harness information from the continued use of connected devices. ...
  • Rep. John Delaney Is First Democratic 2020 Contender
    U.S. Representative John K. Delaney (MD-06) is the first Democratic candidate in the 2020 presidential race. If you don't know who he is, you're not alone. Even before the critical ...
  • With $22 Million On Hand, GOP Super-PAC Attacks Its Own
    Congressional Republicans are waging war against members of their own party in retaliation for negative comments about the president and GOP leadership. The starkest example is a Senate Leadership Fund ...
  • As Automation Accelerates, Where Does The Strategist Fit In?
    The complexity of digital advertising requires more than current technological capabilities can handle at scale. Still, there's no doubt "the days of spending an entire day pulling and formatting reports ...
  • Trump's Communications Office Gets Makeover, But Will Anything Change?
    If Trump was a virtuoso campaigner, he is a neophyte in government. Anthony Scaramucci has been hired for essentially one reason. Instead of attempting to rein Trump in, he is ...
  • Ad Spend Increases 150% For Linear TV Campaigns Using 'Advanced' Data
    Use of advanced data -- especially first-party data -- is rising, according to Videology's 2017 US TV and Video At-A-Glance Report for Q2, released on Thursday. ...
  • Neuranet Launches Flexitive 2.0 Software, Based On New IAB Standards
    Neuranet, a technology firm that develops responsive ad design software, on Wednesday released a new version of its Flexitive software, Flexitive 2.0,which supports the building of animated HTML5-based ad designs ...
  • TouchTunes Offers OOH Inventory Via DOmedia, Rubicon
    TouchTunes Media announced on Tuesday it will take advantage of a recent partnership between DOmedia and Rubicon project to provide publishers with programmatic access to OOH inventory. ...
  • Datorama Launches SmartLenses, Marketing Intelligence Dashboard
    Marketing intelligence firm Datorama announced on Tuesday the launch of Datorama SmartLenses, a one-click dashboard where marketers can access their preferred data sources and measure performance, impact and customer loyalty. ...
  • Nativo, Eyeota Team To Add Data To Native Ad-Tech Platform
    Native ad-tech platform Nativo will be incorporating data from audience data company Eyeota covering topics that include tech, health and wellness, finance, B2B, social media and politics. ...
  • Acxiom Expands To Mexico
    Acxiom announced on Monday it will be launching its InfoBase and AbiliTec offerings in Mexico. The expansion enables marketers to reach an additional 78 million consumers across digital platforms using ...