1,619 results
  • Ad Fraud Is Biggest Industry Issue
    In one study cited by U.K.-based Infectious Media in its new white paper, 33% of marketers say they are troubled by ad fraud, with brand safety next (picked by 26%), ...
  • Dissecting The Sizmek-Rocket Fuel Deal
    The CEOs of both Sizmek and Rocket Fuel respond to wide-ranging questions about the acquisition and what it means for the industry as a whole. ...
  • PebblePost Secures $47M To Conclude Series B Funding Round
    This announcement concludes the company's Series B funding round that included $15 million raised in February of this year. ...
  • Study: 100% Now Use First-Party Data To Retarget
    The number of video/TV campaigns using first-party data more than doubled between 2015 and 2017, but still represents a small portion overall -- up from 5% to 11% of campaigns, ...
  • Understanding The 'Corpsumer' Segment
    Global PR agency MWWPR commissioned a Wakefield Research study that found roughly 100 million Americans make up the corpsumer audience segment: those whose behavior is influenced more strongly by corporate ...
  • Choozle Bows ChoozleCares To Provide Free Ad-Tech Support To Nonprofits
    ChoozleCares will pick four Colorado nonprofits and develop a month-long advertising campaign for each, providing them with ad-tech capabilities rarely used at the nonprofit level. ...
  • Expect Ad-Tech Consolidation To Continue
    The news of Sizmek's agreement to buy Rocket Fuel at a $145 million valuation is more evidence of how overcrowded the ad-tech market has become. Small players that may have ...
  • Sizmek Agrees To Acquire Rocket Fuel At $145M Valuation
    The consolidating ad-tech market just became more consolidated. As announced on Tuesday, Sizmek Inc., the data activation platform, has entered into a definitive acquisition agreement to purchase Rocket Fuel Inc. ...
  • Pixalate Simplifies Viewability, Ad-Fraud Reporting With Launch Of 1Tag
    Pixalate on Tuesday launched 1Tag, a device-aware tag that measures ad fraud and viewability while at the same time differentiating between MRAID and non-MRAID inventory. ...
  • Smaato Partners With Adsquare To Harness Global Mobile Audience Data
    Real-time mobile advertising platform Smaato announced on Tuesday a partnership that will integrate adsquare's mobile audience data into the Smaato Demand Platform (SDX). ...
  • AerServ Clients Can Now Transact On Cost-Per-Completed-View Basis
    AerServ announced on Tuesday that clients now have the ability to transact mobile video inventory on a cost-per-completed-view basis. The new feature is available across desktop and OTT platforms. ...
  • ABC News Launches Digital 'Briefing Room' To Cover White House Briefings
    ABC News, in response to growing opacity at the Trump White House, launched a new live-streamed show called "Briefing Room." The digital initiative will stream live on ABCNews.com, ABC News' ...
  • Rubicon Project Pays $38.5M For NToggle
    Rubicon Project announced on Monday it was acquiring programmatic advertising technology firm nToggle, in a bid to integrate technology that "will help help us better understand the relationship between buyers ...
  • Programmatic Moves From Arbitrage To Futures Markets
    Beyond the way fake sites and fake clicks can take advantage of unsophisticated marketers in the overcrowded programmatic market, another industry has entered the fray: financial markets. ...
  • Google AdSense Bans Pop-up, Pop-under Ad Formats
    Google AdSense is "no longer permitting the placement of Google ads on pages that are loaded as a pop-up or pop-under. Additionally, we do not permit Google ads on any ...
  • IAB Tech Lab Updates Podcast Measurement Guidelines
    The Interactive Advertising Bureau (IAB) Technology Lab on Tuesday released updated measurement guidelines for podcasts, requesting comment from interested parties. ...
  • Can 'The Rock' Rock The Vote?
    It is no longer just a rumor. Dwayne "The Rock" Johnson's campaign for president is a reality. On Sunday, Kenton Tilford, a West Virginian, filed documents with the Federal Election ...
  • Eyeota Partners With YouGov To Bolster Data Offerings
    Through a deal with international data and analytics group YouGov, Eyeota will add to its roster of data offerings, providing clients with a wide range of consumer opinion and behavior ...
  • SpotX Launches Advanced Solutions Group
    Video ad-serving platform SpotX announced the creation of the company's global consulting arm, Advanced Solutions Group, set to help advertisers and media owners develop new strategies, with a focus on ...
  • Do We Need A New CNN: Civil News Network?
    While the advent of TV has been largely positive for transparency and accountability in civic life, it has recently adopted a much more sinister quality: polarization. And sometimes, that polarity ...
  • Is Blockchain The Answer To Programmatic Pitfalls?
    Blockchain technology is where ad tech may turn next to address many of the pesky problems that come with programmatic marketing. Using this disruptive technology, marketers may be able to ...
  • Cathay Pacific Launches Interactive 360-Degree VR Video Ad
    Cathay Pacific's 360-degree virtual reality video ad experience, powered by VR and 360-degree advertising firm OmniVirt, transports potential Cathay travelers to the airline's first-class cabin at the tap of a ...
  • CREDO Mobile Launches 'Whistleblower Defense Fund'
    With the right messaging and approach, corporations can take advantage of the current political climate to both promote their brand and take concrete steps to strengthen our civic democracy. ...
  • Vistar Media Leverages Partnerships To Assess Automotive OOH Attribution
    Geospatial technology firm Vistar Media on Thursday launched new solution to help automotive marketers extend their audience reach and more accurately measure out-of-home (OOH) advertising. ...
  • New Social Media Company Supports 'America First' Candidates
    President Trump's success, in politics and on Twitter, has produced a digital media agency focused on backing specific Republican candidates. ...
  • Trust Metrics: Ad Tech And Fake News
    Marc Goldberg, CEO of Trust Metrics, suggests ways to push back against fake news sites, which have been spreading. ...
  • NinthDecimal Acquires MoLOGIQ, Launches New Labs
    The terms of the deal were not made public when NinthDecimal announced on Thursday it was buyingfmobile audience platform MoLOGIQ. The takeover further entrenches the importance of robust mobile data ...
  • Centro Appoints New President, COO
    Tyler Kelly, the fourth employee hired at Centro and most recently senior vice president of client development, will become president. Scott Neslund will be promoted to COO, having served as ...
  • MRC's YouTube Audit Takes Aim At Brand Safety Woes
    The Media Rating Council (MRC) began auditing measurements released by Google's YouTube platform in February 2017. On Wednesday, the MRC reported on the status of the audit, outlining the exact ...
  • Food Network Updates Alexa App For Use On Amazon Echo Show
    Food Network has updated its Alexa app for use with Amazon Echo Show, the new Alexa-enabled device with a screen. Consumers can now view recipe videos and images without touching ...