1,619 results
  • Impact Radius, LiveRamp Integrate Data To Enhance Cross-Channel Campaigns
    Impact Radius, a digital advertising software-as-a-service platform, and LiveRamp on Tuesday announced a partnership in which the two will integrate client engagement data, sharing customer insights between platforms in a ...
  • iQ Media, Lotame Join Forces To Aid TV Attribution
    In a new deal announced Tuesday, IQ Media and Lotame are partnering to provide insights into audience behavior resulting from a TV ad, and what demographics are responding best to ...
  • Vodafone To Leverage Kaltura OTT Technology In Launch Of Italian TV Product
    Powered by Kaltura's OTT TV service, Vodafone Italy will unify the likes of Netflix, Sky Italia Now TV, and live TV into a single user experience. ...
  • AI: The Future Of Digital Marketing (And Everything Else)
    The idea of artificial intelligence (AI) has been around for decades, and from movies to games, has now found a home in the mainstream. We are not yet at the ...
  • WPP, Unilever Invest $15 Million In Celtra
    Celtra announced a $15 million investment led by WPP and Unilever Ventures this week. WPP and Unilever have positioned themselves to use Celtra's creative technology throughout Unilever's global marketing group, ...
  • Barometric Partners With Commerce Signals, Alphonso, Mobiquity Networks
    Cross-platform tracking and attribution solutions provider Barometric on Tuesday announced partnerships with Commerce Signals, Alphonso and Mobiquity Networks. Through collaborations with these three ad-tech firms, Barometric aims to enhance its ...
  • Ooyala Taps Nikzad To Lead Company Operations As COO
    Ooyala announced on Tuesday the hire of Mike Nikzad to serve as its new chief operating officer (COO). Nikzad arrives at Ooyala from Syncplicity, where he also served as ...
  • Media iQ AiQx Platform Incorporates Adbrain Cross-Device Data In New Iteration
    Media iQ's programmatic-first insight and planning tool AiQx now includes offers a fuller cross-device view of customer data. The enhancements come as Adbrain, a company that specializes in cross-device technology, ...
  • Conservative PAC Tries To Link Ossoff To Scalise Shooting Before Georgia Special Election
    While an ad buy this small may do little to change votes this late in the game, the overt nastiness and tasteless aspects of the ad took many on both ...
  • Where In The World Is My Digital Consumer?
    From a digital and brick-and-mortar perspective, overlaying first-party data with accurate and real-time location data enhances the ability of marketers to serve appropriate creatives at the right time and place. ...
  • Google, Smaato Partnership Opens To 100+ DoubleClick Publishers
    After a successful beta integration with Google's DoubleClick Exchange Bidding (EB) program, Smaato, the mobile-only programmatic advertising platform, will open its doors to hundreds of DoubleClick For Publishers (DFP) clients ...
  • Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify Deals
    Marketers can now target audiences based on page-level demographic data, predicted viewability and brand protection parameters on ad-tech provider Centro's demand-side platform (DSP) -- enhancements made possible by Centro's long-term ...
  • Snap Partners With Factual To Dig Deeper Into Location Data
    Location data provider Factual on Tuesday announced a deal with Snap Inc., Snapchat's parent company. Snap will have access to Factual's data product, Global Places, to power relevant experiences on ...
  • Time Spent Viewing Long-Form Video Has Strong Uptick In Q1
    The majority (63%) of time spent on digital video content across all screens is on long-form video (over 20 minutes in length), according to Ooyala's Q1 2017 Global Video Index. ...
  • Acast Launches Programmatic Audio-First Marketplace
    Acast, which develops technology infrastructure for digital audio formats, on Monday debuted a private marketplace to serve ads programmatically to on-demand audio and podcasting content. ...
  • Fake News Is Serious Problem For Supply Side, Too
    Fake news, with its tangible effect on our society and general worldview, poses some particularly interesting questions about the role of the ad-tech world. RTBlog conducted a Q/A with Marc ...
  • Teads Elevates Daily To Global President, Tran Promoted To CSO
    Jim Daily, Teads' president of U.S. and Canada, has been promoted to global president. Daily has been at Teads since 2013, leading the North American Teads team to an annual ...
  • Live Streaming Of Comey Testimony More Evidence Of Internet 'TV-Ification'
    Anywhere you looked online Thursday morning, you could expect to see some reference to the testimony of former FBI Director James Comey before the Senate Intelligence Committee. Particularly on news ...
  • BlueVenn, Inka Solutions Partner To Enhance Marketing For News Media
    BlueVenn, a U.K.-based customer data software provider, and marketing technology company Inka Solutions announced a partnership to offer unified customer data at the individual level to marketers in the news ...
  • Twitter, Bloomberg To Provide Live Global Stream Of Comey Testimony
    In line with the excitement and apprehension building around Comey's testimony, Twitter and Bloomberg have teamed up to stream the hearing live to the world on Bloomberg's @business Twitter p ...
  • Drawbridge Onboards 250+ Audience Segments From PushSpring
    Drawbridge announced it's adding data segments from the app-based mobile audience platform PushSpring to its cross-device advertising platform. PushSpring's 250 demographic, lifestyle and interest-based audience segments feature data from more ...
  • Largest 2016 Super PAC Gears Up For 2018 Midterms
    Priorities USA Action raised close to $200 million in the 2016 election cycle in support of Hillary Clinton. The super PAC, led by Democratic party veteran Guy Cecil in 2016, ...
  • Media Agencies Opt, Cautiously, For DMP Use
    DMP adoption among agencies is up 49% globally since 2015, yet only a third of media agencies worldwide deem DMPs "vital" to their tech stack. Another 57% of respondents said ...
  • Vertical Video Turns Heads On Social Platforms, Mobile Devices
    A YuMe report released on Tuesday highlights increasing customer awareness and preference for vertical video, both as a content and advertising format. ...
  • Trump Campaign Paid Tucker Carlson's 'Daily Caller' $150,000
    Beyond the obvious links of White House advisors Steve Bannon, former Breitbart chairman, Jared Kushner, former 'New York Observer' owner, the Trump campaign gave about $150,000 to conservative outlet 'The ...
  • The Mobile, Virtual, 360-Degree Future Of Header Bidding
    The emergence of header bidding, particularly the server-to-server variety, has minimized latency and optimized yield for many digital publishers. We should expect more, however, in terms of the range of ...
  • Macron Appeals To Americans: 'Make Our Planet Great Again'
    By changing one word and adding a pronoun, President of France Emmanuel Macron has retooled Trump's campaign slogan beyond the confines of nationalism. "Make our planet great again" is his ...
  • SourceMedia Unveils New Outstream Video Ad Formats
    SourceMedia has continued its digital reinvention in 2017 with the launch of a new "in-article" outstream video ad unit. The B2B publisher will now provide outstream video impressions embedded in ...
  • Facebook Expands Location-Data Partnership With Factual
    Facebook is expanding its Global Places partnership with Factual, the location data firm announced on Wednesday. The partnership now includes location data from 52 countries located in Europe, the Middle ...
  • Centro Adds 1,000+ Private Marketplace Deals To Its DSP
    Centro, the digital advertising software provider, has announced the launch of a curated private marketplace directory containing over 1,000 deals from more than 150 publishers, including Conde Nast and "The ...