1,619 results
  • Ad-Tech Product And Partnership News: Week Of May 22
    Cuebiq, TabMo, Datorama and Eyeota were among the ad-tech firms making news the week of May 22. ...
  • Trump Pushes Incremental Degredation Of Democratic Norms
    The Trump administration has publicly voiced its intention to deconstruct the administrative state; it has relegated the vast American media industry to the league of enemies. Most significantly, it has ...
  • Samba TV, SpotX Partner To Enhance Connected TV Audience Segmentation
    Samba TV, a provider of audience-based advertising insights, has partnered with video ad-serving platform SpotX to enhance audience targeting and segmentation for video advertisements on the Web, app and connected ...
  • Trump Tweets Spur Nonprofit Fund-Raising Initiative
    WeCanResist.it is a new app that gives users the ability to turn President Trump's tweets into donations to nonprofits fighting on the front lines of policy battles plaguing the Trump ...
  • Havas Group Launches 'Control Tower' For Programmatic Trading
    Havas Group has announced the release of the Client Trading Solution (CTS), a programmatic solution offering clients visibility and control over their advertising campaigns. Havas calls the client-facing platform, developed ...
  • Study: Nine Video Ad Exposures Maximize Purchase Intent
    Video ads are more effective the more often viewers see them -- but advertisers also need to avoid oversaturation, which can jeopardize audience response, according to a just-released study by ...
  • Ad-Tech Product And Partnership News: Week Of May 15
    AdRoll, Conversion Logic, Tapad and Rubicon Project were among the ad-tech firms making news the week of May 8. ...
  • The Next Step For Local TV Advertising Is Automation (Programmatic)
    While the TV industry as a whole has moved to embrace automation, particularly in the form of targeting and reporting, local stations lag behind in fully taking advantage of these ...
  • IAB Tech Lab Announces New Tool For Reducing Fraudulent Ad Placements
    The IAB Tech Lab announced a new offering aimed at eliminating the "black market" for digital ad inventory on Wednesday. Known as ads.txt, the tool is an index of authorized ...
  • Sling TV, SpotX Partner To Serve Video Ads Programmatically On OTT Devices
    Sling TV, the DISH Network's over-the-top (OTT) television service, announced on Tuesday a partnership with SpotX. Advertisers can now access Sling TV inventory through SpotX's programmatic video advertising platform, and ...
  • PlaceIQ Launches LandMark Location-Data Offering
    LandMark offers access to PlaceIQ's audience, behavior and visitation data, informing marketing decisions across platforms and industries. PlaceIQ's dataset is built through the understanding of billions of location-enabled device movements ...
  • IAB Tech Lab Officially Releases Dynamic Content Ad Standard
    The standard defines the content of an ad using metadata to describe the various components of an ad (image, copy, animation, video etc.). In doing so, the various components can ...
  • The Weather Company Partners With LiveRamp On Audience Segments
    The Weather Company rolled out a partnership with LiveRamp, through which marketers have access to expansive audience segments informed in real-time by up to 2.2 billion location data points every ...
  • Sizmek Hires First Data Officer, Initiates Ops Overhaul
    Sizmek, the people-based creative optimization and data activation platform, announced the appointment of Volker Hatz as its first Chief Data Officer. Hatz will lead Sizmek's fast-growing data operations, its analytics ...
  • OmniVirt, Jaunt Partner To Extend VR Ad Campaign Reach
    Virtual reality (VR) and video ad platform OmniVirt and 360 advertising startup Jaunt are partnering to help brands advertising on VR content find stronger return on investment. ...
  • Presidential Spin Team Faces Uncertain Future
    "Every administration spins, fights with the press and the bureaucracy, pushes its own agenda, and tries to evade intrusive oversight," writes Gideon Rose, editor of 'Foreign Affairs.' "But ordinary White ...
  • Ad-Tech Product And Partnership News: Week Of May 8
    DoubleVerify, Drawbridge, Sharethrough and Cuebiq were among the ad-tech firms making news the week of May 8. ...
  • Health Care Exploited By Republicans, Democrats In Pre-2018 Ad Blitz
    The passage of the American Health Care Act (AHCA) through the U.S. House of Representatives has created an advertising face-off between supporters and opponents. ...
  • British Telecommunications Taps Rubicon Project To Manage Digital Ads
    Through the relationship, British Telecommunications will use Rubicon's technology to manage programmatic sales across various platforms including mobile in-app, mobile Web, video and desktop. Rubicon's platform will manage both open ...
  • Japanese Desktop Users See 80%+ Ad Fraud Rates In Q1 2017
    According to data intelligence platform Pixalate, 51% of connected TV and over-the-top (OTT) ad impressions (all formats) served programmatically were fraudulent in Q1 2017. That number was 36% on smartphones, ...
  • Kargo Names Adelphic's Maggio First VP Of Programmatic Sales
    On Monday mobile brand advertising firm Kargo announced its first vice president of programmatic sales, Justin Maggio. ...
  • Ad-Tech Product And Partnership News: Week Of May 1
    Dashbid, PulsePoint, and Viant were among the ad-tech firms making news the week of 5/1. ...
  • New Ad-Tech Consortium Aims To Rival Facebook, Google On Targeting Front
    In an effort to curtail the competitive advantage Facebook and Google have in people-based marketing, global ad-tech companies have set up a consortium to make targeting technologies available through a ...
  • Google AdExchange Takes A Slide In Mobile App Inventory Rankings
    Pixalate, a data intelligence and fraud prevention platform, released on Wednesday its updated indices, which rank the top programmatic ad platforms across mobile and desktop. Google Ad Exchange saw a ...
  • High-Flying Criteo Reports $517M Q1 Revenue, 29% Increase YoY
    Ad tech firm Criteo announced a 29% increase in Q1 2017 revenue year-over-year, with a top line number of $517 million. When excluding traffic acquisition costs (ex-tac), revenue hit $210 ...
  • ShareThis Partners With Acxiom To Enhance Real-Time Data Sets
    Acxiom has partnered ShareThis, a network to help customers better target consumers by pairing on- and offline data points. ...
  • Nat Geo Turns Activist Content Producer
    From a live-action documentary about human travel to Mars to a fascinating new look at Jane Goodall's first trip to Tanzania's Gombe National Park, National Geographic is going all in ...
  • Trump's 100 Days Webpage Touts More Fake News Than Accomplishments
    The Trump administration has launched a new page on WhiteHouse.gov, touting the successes of President Trump's first 100 days. The page title is "America First," a Trump campaign slogan, and ...
  • Ad-Tech Product And Partnership News: Week Of April 24
    RubiconProject, Acxiom and TremorVideo were among the ad-tech firms making news the week of April 24. ...
  • NLogic Announces First Clients Of Lens For Radio Ad Product
    NLogic, a software, data and consumer insight provider for the broadcast and advertising industry in Canada, announced on Thursday relationships with Rogers Media, GroupM, Wasserman+Partners, Larche Communications, ZoomerMedia, Indie88 and ...