1,619 results
  • Study Finds Most Marketers Don't Consider Data Their Responsibility
    A study by Blue Venn finds that 64% of marketers in the U.K. and U.S. find their role is to collect rather than analyze consumer data. As the marketing landscape ...
  • Breitbart Denied Press Credentials, Questions Raised Over Editorial Independence
    The alt-right news site Breitbart had its requests for congressional credentials denied by the standing committee of the Senate Daily Press Gallery on Tuesday. It noted conflicts of interest, such ...
  • Museum Of American Revolution Debuts, Puts Politics In Perspective
    Historians and citizens alike worry President Trump is dismantling a remarkable governmental system. In a time of national anxiety, it is worth reminding ourselves of our core values. So it's ...
  • How IAMS Developed Programmatic Strategy To Market Pet Products
    So many dog breeds, so little information on targeting their owners! That was an issue the IAMS marketing team -- and Starcom -- faced when developing the company's programmatic strategy, ...
  • Eyeota, Dun & Bradstreet Partner To Serve B2B Audience Segments
    Dun & Bradstreet is offering Eyeota clients 350 of its own audience segments, particularly focused on B2B verticals like finance, insurance, telecommunications and technology. ...
  • Ad-Tech Product And Partner News: Week Of April 17
    Drawbridge, Taboola, AerServ, and Beachfront Media were among the ad-tech companies launching new products, services, and partnerships for the week of April 17. ...
  • SITO Mobile Enhances Attribution Solution For Cross-Platform
    SITO Mobile, the mobile engagement platform, announced the release of a newly enhanced Real-Time Verified Walk-In Service providing verification and attribution for location-based marketing campaigns. ...
  • The Weather Company Partners With LiveRamp To Combine Real-Time Data
    IBM-owned The Weather Company on Wednesday announced a partnership with Acxiom's LiveRamp to help marketers use real-time data to inform omnichannel campaigns, integrating event-based data with an audience-based data ...
  • Kargo Appoints Ed Carey To Lead U.S. Sales Team
    Kargo, the mobile brand advertiser, has appointed Ed Carey to the position of Executive Vice President, U.S. sales. Carey will lead the expansion of Kargo's sales team in North America ...
  • Local Races Generate Democratic Firepower, Trump Raises $13M For Reelection
    The Federal Election Commission released first-quarter numbers providing a look at post-election fundraising in 2017. President Trump's reelection campaign raking in $13.2 million, while the Democrats are pumping up special ...
  • Ad Tech Product And Partner News: Week Of April 10
    MediaMath, SpotX, NinthDecimal, and Taykey were among the ad-tech companies launching new products, services, and partnerships for the week of April 10. ...
  • MoveOn.org Launches TV, Digital Campaign In Georgia Special Election
    The special election in the Georgia 6th district will may serve as a bellwether of post-2016 sentiment and of President Trump's first few months in office. ...
  • Heath-Care Advocates Target Key Republicans In TV Attack Ads
    Despite lagging health care negotiations, centrist Republicans who stood behind the Trump-Ryan AHCA bill are being increasingly targeted by progressive groups with district-specific attacks ads. The ads appear as Representatives ...
  • Digital Out-Of-Home Group Bows Programmatic Standards
    With the goal of offering more opportunities for media buyers to transact DOOH media programmatically, Prohaska Consulting worked with DPAA companies to codify appropriate standards. The process of developing DOOH ...
  • Fahrenthold's Political Coverage Wins Pulitzer
    Lots of questions have been asked of the efficacy or accuracy of reporting during the 2016 presidential election. In conversations about the successes and failures of journalism in 2016, David ...
  • Key Congressional Election To Take Place In Kansas
    In a strong Republican district, which Trump won by 27 points, there are signs of Republican concern. An attack ad has been launched by the National Republican Campaign Committee (NRCC) ...
  • Serving 360, VR Ads Programmatically
    VR and 360 video advertising platform, OmniVirt, worked with ABC to programmatically serve a 360 video experience for the new drama series "Time After Time." ...
  • Cox Enterprises Launches Unified Programmatic Platform
    Cox Enterprises announced the launch of COMET (Cox Media Technology), a programmatic platform connecting buyers and sellers across various digital channels including desktop, mobile, video and TV. ...
  • Ad Tech Highlights, Week Of April 3
    Ad-tech firms entered partnerships to aid in the ongoing battle against ad fraud, got certified to work an agency holding company, and launched new programmatic inventory reporting tools. ...
  • Ad Dollars Pour In For Contentious Georgia Special Election
    The traditionally Republican Georgia 6th is in the midst of an ad blitz from Republicans, trying to derail the Democratic challenger. The special election primary will be held April 18, ...
  • Progressive Ad Council Suggests Progressive Marketing For American Brands
    The informal Progressive Ad Council has embarked on a thought experiment. It is bringing together progressive brand and digital professionals to address challenges in the marketplace. ...
  • Real-Time Daily's Personnel News: Week Of March 27
    Real-Time Daily's weekly roundup of hires, promotions, and shifts within ad tech. ...
  • Connatix Launches Platform Focused On Brand Safety
    Connatix, a native advertising platform for premium publishers, launched the platform Connatix Programmatic Syndication. With a focus on video, the new platform aims to ensure that ads run in a ...
  • Targeted Victory Names Partoyan President, Focuses On Global, Public Affairs
    With Partoyan at the helm of the GOP-oriented agency, Targeted Victory looks to move into global corporate and public affairs. ...
  • USAF Campaign Proves Engagement Metrics, Click-Throughs Rise With 360 Video
    AdTheorent and the United States Air Force (USAF) have announced initial results from a digital advertising campaign titled: "We Need People Who Can Do This." The partnership combined 360-degree video ...
  • 4C Launches TV SaaS Product For Media Buying, Measurement
    Data science and technology company 4C Insights on Monday launched 4C TV, a software-as-a-service (SaaS) suite of tools for for planning, buying and measurement of TV advertising that aims to ...
  • Digilant Acquires Programmatic Marketing Agency Anagram
    Boston-based Anagram has been acquired by programmatic ad platform Digilant. Anagram's CEO and CMO will join Digilant's executive management team. ...
  • Impending Health Care Vote Spurs Political Ads On Both Sides Of Aisle
    As Washington, D.C. buzzes with the impending vote on the American Health Care Act (AHCA), last-minute ads and incentive-based 2018 reelection funds are trying to influence the outcome. ...
  • SpotX Expands In Europe, APAC, Reports 33% Transaction Growth In 2016
    SpotX, a video inventory management platform, released full-year growth figures for 2016. The Colorado-based company reported expansion throughout the Asia-Pacific region and Europe, and saw strong growth in its over-the-top ...
  • iQ Media Launches Metrics Solution For Events Sponsorships
    iQ Media launched on Wednesday a new sponsorship measurement solution, offering partners real-time data about how TV sponsorships are affecting overall fan engagement. ...