1,619 results
  • Choozle, Strata Partner To Merge Traditional TV Buying With Digital Campaigns
    Choozle, a cloud-based self-service programmatic ad platform, announced a partnership with the media buying and selling software firm Strata. The relationship integrates Choozle with Strata systems, including its order management ...
  • Digital Addix Taps Adbrain To Serve As Cross-Device Partner
    Programmatic media buying company Digital Addix has chosen Adbrain as its cross-device partner, following beta tests in the latter half of 2016. To start, Digital Addix will use Adbrain's data ...
  • Transparency Takes Center Stage With The Emergence Of Server-Side Header Bidding
    "The obstacle that has challenged the industry in its shift from client-side to server-side header bidding has not been technology, but trust," according to a study released last week by ...
  • Factual Aims For Scale, Partners With Adobe, Oracle
    Factual, a location data ad-tech company, announced on Thursday integrations with ad-tech platforms including Adobe, LiveRamp and Oracle Data Cloud. This play for scale offers Factual greater reach across marketers ...
  • Facing Defunding, Planned Parenthood Breaks TV, Digital Ad Campaign
    In an attempt to move the debate in their favor, Planned Parenthood has launched a $1 million advertising campaign heavily focused on TV. The TV ads target shows that President ...
  • Viewers Flock To Maddow's Trump Tax Report, Most Unimpressed
    While Rachel Maddow's revelation of President Trump's taxes wasn't really as big a bombshell as many expected, viewers still switched over to MSNBC in droves to watch "The Rachel Maddow ...
  • News App Makes Monetization Play With INNEX Programmatic Exchange
    Inneractive's programmatic digital mobile ad exchange, INNEX, has been chosen by Axel Springer's mobile news service app, Upday, to monetize its content. ...
  • Eyeota, Kantar Partner To Help Refine Targeting Of Health Ads
    Audience data platform Eyeota has partnered with Kantar Media to offer clients data gathered by the media intelligence company's MARS Consumer Health Study, which covers behaviors, attitudes and media usage ...
  • Commerce Signals, Live Ramp Connect In-Store Attribution With Digital Ads
    Commerce Signals, a platform that aggregates transaction data, has partnered with LiveRamp to give additional weight to its in-store attribution metrics. Using LiveRamp's IdentityLink product, Commerce Signals' clients will have ...
  • Sprinklr Launches Tool To Help Stream Real-Time Social Media Content In DOOH Formats
    Sprinklr, a social media management platform, announced on Thursday the launch of Sprinklr Display, which purports to automatically transform social media data into branded content for use in retail stores, ...
  • SITO Mobile Bows Location-Data-Harnessing Product
    Mobile marketing platform SITO Mobile on Thursday launched SITO LABS, which enables clients to tap SITO's location-based data to improve their behavioral and analytics data about custom audiences and locati ...
  • GOP Launches Radio Ads To Promote Obamacare Replacement
    In the hope of bolstering support for its repeal-and-replace bill, the GOP nonprofit One Nation, a group focused on Senate races, launched radio ads urging support for what will come ...
  • Analytics Platform Secures $9 Million In Series A Funding Round
    Pelion Venture Partners led a $9 million funding round for Conversion Logic, a unified marketing analytics platform. With the new round, Conversion Logic has raised a total of $14.1 million ...
  • Ad-Tech Firms' Partnership Extends Audience Data From Desktop To Mobile
    Connecting robust audience data with cross-device technology solutions is helping brands better target and understand consumers. A new partnership between Eyeota and Adbrain is enhancing the understanding of consumer behavior ...
  • AG Jeff Sessions Recuses Himself From Investigations Into 2016 Campaign
    Attorney General Jeff Sessions has recused himself for any investigation into the 2016 presidential election. At a press conference yesterday, Sessions reversed claims he made under oath during his confirmation ...
  • NRA Responds To 'New York Times' 'Truth' Ad
    'The New York Times' launched its first branding campaign in decades highlighting the importance of "truth." The conservative National Rifle Association (NRA) responded with their own take on the "truth" ...
  • Pence Used Personal Email For State Business, Homeland Security -- And Got Hacked
    Mike Pence was hugely critical of Hillary Clinton for using a private email account for government business. Turns out -- he did the exact same thing. As Governor of Indiana, ...
  • 'Alexa, Contact My Legislator'
    Large numbers of Americans have been compelled to become more involved in civic life since the election of Donald Trump. We can now contact our local officials without even knowing ...
  • Health Care Center Of Democratic Response To President Trump's Address
    Former Democratic Governor of Kentucky Steve Beshear was the Democrat chosen to respond to President Trump’s address to Congress. He focused heavily on health care and the disastrous consequences of ...
  • FBI Planned To Pay British Spy Who Authored Trump-Russia Dossier
    Former MI6 agent Christopher Steele, who wrote the controversial dossier on Trump and his ties to Russia, was going to be paid by the FBI a few weeks before the ...
  • Trump Proposes Cutting State Department Budget By 37%
    President Trump is expected to put out a budget proposal by mid-March. From what we have heard, he is planning to eviscerate the State Department and USAID budgets by 37%. ...
  • President Trump Takes Calmer Tone In Address, Policies Remain Vague
    President Trump appeared a changed man last night, maybe even deferential to the office he now holds. Tone and cadence is not substance, however. There was a concerted attempt to ...
  • Trillium Software Launches Trillium Precise To Enhance Customer Data
    Trillium Software, a data solutions provider, announced on Wednesday the release of Trillium Precise, a data-as-as-service (DaaS) solution allowing clients to validate and enrich customer and prospect contact information in ...
  • PebblePost Raises $15M In Series B Funding Round
    PebblePost, a company that developed programmatic direct mail solutions for its clients, announced on Tuesday the completion of a $15 million Series B funding round. The round was led by ...
  • Former Labor Secretary Tom Perez Elected DNC Chairman
    After a tight race against Rep. Keith Ellison of Minnesota, President Obama’s Labor Secretary Tom Perez, has won the election for DNC chair. In a sign of party unity, Perez ...
  • President Trump To Request $54 Billion Increase In Defense Spending
    According to administration officials, President Donald Trump wants to increase defense spending by $54 billion. He is expected to explain further details of his budget plan during a joint address ...
  • Major Outlets Blocked From Friday's White House Briefing, What Does It Foreshadow?
    On Friday, the White House press office cancelled a planned briefing, instead opting for an off camera "gaggle." A number of key organizations were denied entry. The move was unprecedented ...
  • Trump Bypasses White House Correspondent's Dinner
    Each year, the White House Correspondents Association hosts a dinner, attended by the president and the media. It also includes a presidential roast. This year, President Trump, who has declared ...
  • President Trump Urges FBI To Find Leakers Via Twitter
    Via Twitter, which is quickly becoming the official White House mouthpiece, President Trump called on the FBI to find the leakers in its ranks. Part of a tweet sent out ...
  • Alt-Right Leader Expelled From CPAC
    Richard Spencer, the alt-right leader who made headlines pre-election with his “Hail Trump” chants at an alt-right conference in D.C., was expelled from CPAC on Thursday. Spencer had received credentials ...