2,034 results
  • YouTube Expands Into More Markets -- Will Price Competition Follow?
    In late July YouTube, already the 800-lb. gorilla in video, raised its ambitions even more by offering its YouTube TV streaming service in another 10 U.S. markets. That makes a ...
  • Study: 8 In 10 Consumers Appreciate They Aren't Forced To View Native Ads
    It's widely known that most people find advertising interruptive and downright annoying. But a new study finds that consumers are increasingly willing to give brands permission to engage with them ...
  • Streams Of Live Events Lure Viewers
    If live streams like the recent Comey hearing -- which drew 2.7 million unique viewers globally, according to Bloomberg -- are any indication, real-time events in conjunction with the social ...
  • GTCR Acquires Majority Stake In Simplifi Holdings
    Private equity firm GTCR announced it has purchased a majority stake in Simplifi Holdings, a programmatic advertising platform provider. The company's product, Simpli.fi, enables buyers of localized advertising, including local ...
  • MoPub Launches Viewability Measurement
    Twitter's MoPub said it has launched the MoPub SDK with viewability support from media measurement providers Integral Ad Science (IAS) and Moat. The release enables publishers that update to MoPub's ...
  • Inneractive Kicks Off Anti-Fraud Effort For Mobile Exchange
    Programmatic trading platform Inneractive has launched an anti-fraud initiative aimed at cleaning up its mobile exchange and supply platform. Dubbed "Keeping it Clean," the subsidiary of Fyber N.V. has partnered ...
  • Luxembourg-Based RTL Group Acquires SpotX
    RTL Group, an original investor in SpotX, will acquire a 36.4% stake in the video ad-serving platform, bringing its total ownership to 100%. The broadcasting, content, and digital entertainment company ...
  • BuzzFeed Needs Display Advertising To Boost Revenue Growth
    BuzzFeed -- which eschewed display ads on its site because they cluttered web pages, mostly annoy readers, and can slow page load times -- has done an about-face in deciding ...
  • Meltwater Acquires Algo Media Intelligence Platform
    Media intelligence provider Meltwater has announced its acquisition of Algo, a real-time data analytics platform informed by machine learning. Financial terms of the deal were not disclosed. ...
  • BG BrandLab Playfully Educates Consumers, Businesses On LED Lightbulbs
    Looking to educate consumers and businesses about LED lightbulbs and energy efficiency, Mass Save, a collaborative of natural gas and electric utilities, aims to break down common misconceptions about LED ...
  • Weather Scores Big On Solar Eclipse-Streaming Video
    The solar eclipse was a boon to The Weather Channel's digital properties, which racked up 12 million total solar eclipse views, including 8 million via video-on-demand and 4 million related ...
  • Adsquare Forms Data Alliance
    As it looks to offer advertisers high-quality data from first- and third-party sources, mobile data exchange adsquare has launched the adsquare Data Alliance. The Berlin-based firm said it created the ...
  • The Trade Desk Is All In On CTV, OTT, Audience Targeting
    The Trade Desk is something of a rarity in the roiling waters of ad tech/martech these days: It's profitable. The demand-side platform, which enables ad buyers to purchase ads programmatically, ...
  • Adobe Advertising Cloud Partners With Rubicon Project To Offer Digital Audio
    Acknowledging consumers' demand for streaming audio and the advertising opportunity it presents, Adobe Advertising Cloud said it will expand its cross-channel ad capabilities by adding digital audio advertising formats on ...
  • IAB Names John Frelinghuysen Publisher-In-Residence
    The Interactive Advertising Bureau (IAB) named digital marketing veteran John Frelinghuysen the trade group's newest publisher-in-residence. Most recently, Frelinghuysen served as executive vice president for digital media at Disney/ABC Televis ...
  • 'Apartment Therapy' Experiments With Diverse Creative Assets To Engage Its Millennial Audience
    Apartment Therapy and Kitchn have become popular destinations for inspiration on interior design and decor, DIY [do-it-yourself] home improvement projects, and household organizational ideas. Apartment Therapy is experimenting with diverse ...
  • Audio Ad Effectiveness: Shorter Can Be Better For Certain Demos
    Aiming to gain a better understanding of audio ads and their impact, Pandora conducted a test with Nielsen Entertainment and found that shorter ads, eight seconds in length, prompted high ...
  • Taboola Teams Up With Getty Images To Ease Creative Testing
    Content discovery platform Taboola is partnering with Getty Images to make it easier for clients to pair images with content discovery campaigns. ...
  • Digital Media Measurement Companies Pique Investor Interest
    Marketers concerned about brand safety, ad fraud, ad measurement, viewability, and return on ad spend have developed a keen interest in independent third-party digital ad measurement and verification services. So ...
  • Providence Equity Takes Majority Stake In DoubleVerify
    In another sign of consolidation in the ad tech and martech sectors, DoubleVerify announced that Providence Equity will take a majority stake in the digital measurement firm. While the terms ...
  • LinkedIn Launches Native Video Feature
    Aiming to entice its professional user base to engage with it as more of a social network, LinkedIn has launched a native video capability which will enable users to record ...
  • Choozle Launches Creative Asset Library For Programmatic Advertising
    The library lets users bulk-upload, manage, and edit campaign assets, uploading up to 100 of various types of files all at once into a company's interface. Users can sort creative ...
  • IAB Bows 'Podcast Playbook' To Aid Advertisers
    The Interactive Advertising Bureau Podcast Playbook offers insights into audience demographics, listener behaviors, creative treatments, ad formats, delivery and targeting, ad effectiveness and measurement. ...
  • Social Platforms Eager To Cash In As More People Consume Video Content
    An eMarketer forecast estimates that U.S. digital video ad spending outside of social platforms will reach $13.23 billion this year, up 23.7% from 2016. By 2021, that spending is estimated ...
  • Teen Usage Of Facebook Slowing, As Snapchat And Instagram Gain
    As teens increasingly engage with Snapchat and Instagram, Facebook will see slowing growth in this demographic in the U.S., according to a new forecast by eMarketer. The digital researcher projects ...
  • Unruly Set To Launch Expanded Real-Time Word-Blocking Product
    The product, included in Unruly's brand safety initiative, will be part of a deal with a third party it declined to name. ...
  • Dataxu Appoints Peter Kosmala To New Position: VP, Platform Solutions
    Self-serve platform dataxu said it has named Peter Kosmala to the newly created role of vice president of platform solutions. Kosmala is tasked with growing the company's self-serve business, which ...
  • Reddit Launches Video Player
    Aiming to increase video consumption and grow advertising on its platform, Reddit has launched a native video player that will enable users to upload video directly to the site vs. ...
  • Uproxx Bows Programmatic Guaranteed Ad Buying Option
    Uproxx Media Group, which runs web properties geared to millennial men, said it launched a programmatic guaranteed ad buying option via DoubleClick Ad Exchange. The option will be available to ...
  • Addressable TV Advertising Efforts Need To Integrate Household Data
    Connected TV and over-the-top TV technologies are popular with consumers. Now marketers are trying to figure out how to best leverage all the eyeballs to improve addressable advertising efforts. DND ...