4 results
  • Finding Brand Safety In An Unsafe World
    Marketers that assumed brand safety was assured for the digital advertising they purchased on Google were suddenly shocked when they found it published alongside content they deemed unsavory. If you ...
  • Facebook's Abandonment Of Multichannel DSP Raises More Questions
    Like most people in our space, I was surprised to see Facebook's ad-tech chief Dave Jakubowski announce the end of plans to launch a Facebook multichannel DSP powered by Atlas. ...
  • In Programmatic Advertising, Technology Is A Tool, Not A Strategy
    Programmatic is a framework that allows technology to help buyers access audiences, and for publishers to easily and efficiently monetize these audiences. It's a tactic, not a strategy. The strategy ...
  • Are Walled Gardens Harming Opportunities For Brands?
    There are good business reasons for digital powerhouses like Google and Facebook to implement a protectionist strategy. If they control access to audiences and the data to best target them, ...