11 results
  • How To Make Luxury Relevant Again
    The luxury industry is at a tipping point. Both Euromonitor and Deloitte, global firms that study the luxury market, testify to it. They predict growth slowing in the global luxury ...
  • Why Neiman Marcus Turned To A Small Retailer For Much-Needed Retailing Inspiration
    Specialty retailers, if you aren't convinced that you are positioned for the next big trend in retailing, then here is more proof. Another of the 'big boy' retailers, Neiman Marcus, ...
  • Macy's 100 And Its Collateral Damage
    While closing 15% of Macy's stores may help its balance sheet, the move is going to result in collateral damage that could have far-reaching consequences. ...
  • Elevate Luxury With Personalized Experiences
    Let's face it. Most products positioned in the luxury sphere offer exceptional quality, workmanship and styling. These brands have aced the product-centric side of the marketing equation. As a result, ...
  • Marketing To Women: You Can't Afford Not To
    Recently I addressed the M2W: Global Summit on Marketing to Women (#M2W), hosted by PME Enterprises and presented by Google. In preparing my remarks, I pondered why in 2016 we ...
  • Luxury Market Prospects For 2016: How To Find Growth?
    The U.S. retail industry started out 2016 under a dark cloud after 2015 ended as the worst in retail since 2009. Excluding the automobile sector and dining services, the retail ...
  • How To Sell A Million-dollar Home
    The Wall Street Journal recently reported that sales of luxury homes has stalled, while the entry-level market is hot. They report "Housing has become a tale of two markets, brokers ...
  • Home Is Where Luxury Lives
    The home furnishings market was hit, and hit hard, by the recession. Not until 2014 did the home furnishings market claw its way back to pre-recession levels. ...
  • Millennials' Wealth Wave: When It Arrives, Will Your Brand Be Ready?
    At a recent NYC Luxury Marketing Council meeting, Linda Ong, CEO of TruthCo., an omnichannel branding firm, said: "In 2017, Millennials will eclipse Baby Boomers in luxury spending." Sounds impressive ...
  • Time To Market Luxury In A Brand New Style
    The ground has shifted in the luxury market and it's never going back to the way it was before. China, the once reliable growth engine for luxury brands, is all ...
  • Millennials' Wealth Wave: When It Arrives, Will Your Brand Be Ready?
    At a recent NYC Luxury Marketing Council meeting, Linda Ong, CEO of TruthCo., an omnichannel branding firm, said: "In 2017, Millennials will eclipse Baby Boomers in luxury spending." Sounds impressive ...