5 results
  • Why Hotel Brands Are 'No Shows' On Customer Engagement
    For hospitality brands, the key is to match the character of the property (brand) experience to the individual guest (consumer), whenever possible. ...
  • Tech Giants' Missteps Highlight Need For More Ad Transparency
    Modern communications technologies are extraordinarily powerful, both in the marketplace of ideas as well as in the promotion of consumer products. More openness in an extremely complex system can help ...
  • Marketing Contracts Exchange: A Mechanism For Scaling Transparency
    The Advertising Trust and Transparency Forum (T&T) gathered at the United Nations earlier this year to address a critical issue that is bedeviling the marketing, advertising and media industries: a ...
  • Is Trump The Best Thing That Ever Happened to Advertising?
    No sector is better prepared to take advantage of the current necessity for a radical shift from push to pull -- and to creatively make use of agile media purpose ...
  • Trust Can Be Speedy - In More Than One Direction
    Organizations that don't trust each other write extensive contracts and establish bureaucracies to ensure compliance, slowing the pace of progress. They're quick to end their relationships at the first sign ...