67 results
  • Goodbye To All That
    I'd like to summarize what I have learned over the past year, and process it through my experience covering media - and actually participating in the online revolution - over ...
  • Snap: Teenage Fad Or This Year's Silly Putty?
    Is Snapchat in trouble because it is a teenage fad or because it isn't big enough to compete with the Facebook/Google duopoly? Probably both. ...
  • Up To 80% Fraud? Business As Usual For Ad Tech
    Data intelligence platform Pixalate asserts that over half of connected TV and over the top (OTT) ad impressions served programmatically were fraudulent in the first quarter of this year. ...
  • Is Google's Chrome Going To Block Ads Or Not?
    Back on April 19, the Wall Street Journal reported that Google "is planning" to introduce an "ad blocking feature" for its Chrome browser. Since then, a rather conspicuous silence has ...
  • Oath And Verizon Inspire Confidence. Not. Yet.
    If anything on the horizon can possibly challenge the duopoly of Google and Facebook in their domination of programmatic advertising, it is the new Oath. But ... ...
  • Digital Ads Going Self-Serve?
    In digital advertising, self-serve may be the trend. Snapchat, for one is reportedly close to launching a self-serve option for Snap ads. ...
  • Google and Facebook, The Duopoly
    It's hard to talk about a healthy digital ad market if two companies are so dominating it. ...
  • Google Groks Generation Z
    In partnership with Ipsos, Google is presenting "Generation Z," new insights into the mobile-first mindset of teens. In a lot of ways, I find its findings depressing. ...
  • YouTube Walks A Tightrope
    I spent serious time trolling YouTube, without an ad blocker, to test just how selective it is in its new efforts to fix inadvertent sponsoring of "extremist" videos. It appears ...
  • Adblock Plus Sings Kumbayah With Ad Tech
    The IAB's Randall Rothenberg is not buying that Adblock Plus has gotten the ad tech industry to play along with its very robust Acceptable Ads Committee. ...
  • eBay Hawks Ads
    As eBay evolves out of the auction business and toward being a major retailer of new merchandise like Amazon, an Amazon-style advertising business was probably inevitable. ...
  • YouTube Uber Alles
    Now that YouTube has announced a new $35 a month, 40-channel TV service, will some assert they have some unfair advantages? ...
  • Programmatic Radio Locks & Loads
    You may think radio is dying but it's a resilient medium; programmatic buying is a positive step. ...
  • The Return Of The Attack Of The Bad Ads
    Ad Lightning has come out with a study involving 605,000 examples of online ads that provide good reason for users to install an ad blocker. ...
  • Twitter Provokes Titters As Ad Revenue Drops
    Ad tech isn't getting Twitter. Its ad revenue dropped from $641 million in Q4 2015 to $638 million this year. ...
  • Snapchat Spills Its Secrets
    The Snapchat S-1, the only illustrated S-1 we have yet seen, reminds us of the bizarrely illustrated 1989 Time Warner annual report with the big headline "WHY?". ...
  • How I Got Ripped Ads
    If there is a programmatic indication that I will put up with five-minute ads, I would love to know what that is. ...
  • Getting Views By Not Appearing To Be Marketing
    The goal of a Budweiser World Series that has had more than 3.4 million views on Google's YouTube was to create a video that wouldn't appear to be marketing anything. ...
  • Tech Targeting Failing? Yes, Say Researchers
    Is ad tech in trouble because the industry's ad targeting is failing? ...
  • Facebook Isn't Making Enough Money?
    Facebook is taking one of the first steps to becoming an unbeatable entertainment powerhouse. ...
  • Twitter Turmoil Reaches Asia
    Twitter is in turmoil, and advertising - or its lack - is at the center of it all. Now managing director for China, Kathy Chen, has departed the company. ...
  • Fraud Hits Us Where We Live
    International fraud is a huge problem and is threatening to seriously harm this industry. ...
  • Snap Gears Up With Ad Tech
    According to Recode, Snap has acquired San Francisco-based ad tech firm Flite - partly, some say, to acquire its coterie of professionals. ...
  • The Natives Are Restless
    Some end-of-the-year naval gazing on such topics as the IAB's stance on native advertising and the dramatic rise of programmatic digital video ads. ...
  • Targeted TV Advertising Moves Forward
    I spoke to Kristin Dolan, former COO of Cablevision, who together with partner Ben Tatta, Cablevision's former media sales president, have founded a new company - 605. ...
  • A Modest Test Of Amazon's Sponsored Products Ads
    With Amazon completely dominating Cyber Monday sales, how well are advertisers taking advantage of Amazon's programmatic promotional opportunities? ...
  • Adblock Plus Comes To New York
    Let's have a debate. Adblock Plus, the leading ad blocker, will convene a "potentially world-changing meetup" the week after next in New York. Should advertisers attend? ...
  • Attack Of The Bad Ads
    Scott Moore, CEO of Ad Lightning, talks about its "proprietary intelligence tool" that is designed to weed out programmatic ads that slow down or detract from a user experience. ...
  • Google And Facebook: The Terminators
    Just when traditional advertisers are starting to abandon the usual media suspects and going mostly digital, it turns out that all growth in the ad tech industry is coming from ...
  • AT&T Time Warner: A Big Maybe
    Just exactly how much of a programmatic advertising powerhouse will the $85 billion AT&T Time Warner combination be? I see great potential, but a lot of roadblocks. ...