67 results
  • Rocket Fuel Fails To Ignite
    I asked Rocket Fuel CTO Mark Torrance about Rocket Fuel's somewhat "disappointing" third quarter results and its stock price in an email interview. "My impression is [Wall Street] isn't real ...
  • The Trade Desk Opens Up
    The Trade Desk's IPO provides a unique opportunity to see both how viable ad tech companies are in the public markets as well as to evaluate The Trade Desk ...
  • Snapchat, The MTV Of 2016
    This past week, Snap, Inc. was reported to be planning a $25 billion IPO, not surprising us - or anyone in the ad business. Any company that reaches, on ...
  • Facebook Targets Craigslist And eBay
    Facebook is taking on Craigslist and eBay directly, with a new mobile local - and probably international - classified ad feature called Marketplace, giving it some unique opportunities to furth ...
  • Big Media Embrace Programmatic @TrustX
    The announcement that 27 big media brands will work with a cooperative digital advertising marketplace named TrustX should not be a surprise. We think it was inevitable. ...
  • Strike a Pose, Mode Media
    Mode Media suddenly shut down last week without Germany's Hubert Burda Media actually explaining what happened. It's starting to look like programmatic is killing big time Web content operations, especial ...
  • Ad Limiting Going Mobile, Thanks To Apple
    With Apple building a form of ad limitation into its latest mobile operating system, watch out, ad tech. ...
  • Machine Learning Taking Over
    Juniper Research says machine learning algorithms are expected to generate around $42 billion in annual advertising revenue by 2021, up from around $3.5 billion this year. A huge and fascinati ...
  • Google, Facebook And Amazon Battle Over Back To School
    Since Google commands so much clout at the search level, they will rule in programmatic advertising, right? Not so fast - there's an increasing trend towards shopping searches originating ...
  • Div Turakhia Talks About Programmatic's Rise In Asia
    This week, Chinese investors spearheaded by Miteno bought ad tech startup Media.net for $900 million. We talk with Divyank Turakhia, who launched Media.net with his brother in 2005, about programmat ...
  • Facebook Fights Back
    The outcome of the ongoing battle between Facebook and Adblock Plus will have sweeping ramifications for programmatic advertising. ...
  • Micropayments + Adblock Plus = Significant Coin?
    Are European-style micropayments the solution for ad blocking? AdBlock Plus thinks so. In any event, something has to happen. ...
  • Google Strengthens Its Lead
    The New York Times Co. announced dismal quarterly results even as Google announced Smart Bidding on DoubleClick Search, highlighting the inability of online publishers to keep up with Google's a ...
  • Spotify Targets Your Bathing Habits
    Spotify last week announced a partnership with AppNexus, Rubicon Project and The Trade Desk that will enable highly targeted Deal ID/PMP audio ads to serve to the 70-million, mostly you ...
  • Google's Demographic Squeeze Play
    A Google claim that marketers are losing up to 70% of "potential mobile shoppers" by relying on conventional demographic suppositions is the kind of marketing ploy that only it cou ...
  • Media's Secret Weapon In The War On Facebook
    We have to wonder if media companies aren't exploring micropayments and simply abandoning the ad-supported model because Google and Facebook so dominate programmatic buying. ...
  • Be Very Afraid, Facebook And Google
    News Corp. CEO Robert Thomson's claim that publishers would build "a powerful network" themselves to compete with Facebook shows once again that powerful CEOs have learned nothing. ...
  • Target Google: How To Hit Customers Where They Shop
    It's long been a contention among the biggest programmatic ad platforms that they alone possess the best targeting ability, and Google wants you to know why. ...
  • Mobile Device Obsession Yields A Marketer's Paradise
    Increasingly mobile is taking over, according to the Influence Central 2016 Digital Trends Study, which has profound and powerful implications for programmatic advertising. ...
  • Looking For Innovation? Buy It.
    With its purchase of LinkedIn, Microsoft isn't just buying a company. It's buying 5,700 wired employees from every major online hotspot and a major improvement of its programmatic advertising prospe ...
  • The Death Of A Thousand Cuts
    When a media property becomes an amalgam of clever native advertising and calculated content designed to keep young nonreaders reading, it also becomes bland and indistinguishable. ...
  • Naming Names: Anatomy Of An Ad Fraud
    Google/DoubleClick is publicizing an ad fraud they were not initially involved in because, they argue, the client made the terrible mistake of using an "open exchange." ...
  • Google Looks Into Your Brain And Figures You Out
    Google gets a social scientist to codify such behavior as "micro-moments": the times when one is using one's mobile device, multitasking, and vulnerable to marketing messages. It's up to Goog ...
  • Fool Me Once: Facebook's Alluring Proposition
    A year after Facebook began its Instant Articles program, publishers are falling for the same ruse that propelled AOL in the '90s ...
  • Why Is Mode Media In Quiet Mode?
    Advertisers are flocking to Mode, a traffic and mobile magnet that's currently comScore's No. 10 digital media property, but it's absent from the NewFronts schedule this year, ...
  • Good Cop, Bad Cop: Google's Two Faces
    Media companies losing their lunch to Google had years to see it coming and today's news that Interpublic's Magna Global unit struck a $250 million "newfront" deal for Magna's clien ...
  • What Do Time Inc. And Its Viant Have To Tell Us?
    Jon Schulz, CMO at Viant, the ad tech and content (MySpace) company recently acquired by Time Inc., promises "a series of announcements" at the company's quarterly earnings session, on M ...
  • Ad Tech Doesn't Get Schmoozed
    Media properties have vainly tried to compete with what they know how to do: Produce "content." But "content," no matter how flashy, is increasingly irrelevant in today's mobile-driven, programmatic advertisi ...
  • The Browser That Blocks (And Sells) Ads: Brave Or Brazen?
    We checked out Brave, the new Web browser that works both as an ad blocker and as a competitive ad seller and has about 1,200 newspapers up in arms. ...
  • I Have Seen The Future, And It's Mobile And Fleeting
    It's becoming clearer than ever that mostly mobile applications like Snapchat are the future of programmatic advertising. ...