I asked Rocket Fuel CTO Mark Torrance about Rocket Fuel's somewhat "disappointing" third quarter results and its stock price in an email interview. "My impression is [Wall Street] isn't real ...

The Trade Desk's IPO provides a unique opportunity to see both how viable ad tech companies are in the public markets as well as to evaluate The Trade Desk ...

This past week, Snap, Inc. was reported to be planning a $25 billion IPO, not surprising us - or anyone in the ad business. Any company that reaches, on ...

Facebook is taking on Craigslist and eBay directly, with a new mobile local - and probably international - classified ad feature called Marketplace, giving it some unique opportunities to furth ...

The announcement that 27 big media brands will work with a cooperative digital advertising marketplace named TrustX should not be a surprise. We think it was inevitable. ...

Mode Media suddenly shut down last week without Germany's Hubert Burda Media actually explaining what happened. It's starting to look like programmatic is killing big time Web content operations, especial ...

With Apple building a form of ad limitation into its latest mobile operating system, watch out, ad tech. ...

Juniper Research says machine learning algorithms are expected to generate around $42 billion in annual advertising revenue by 2021, up from around $3.5 billion this year. A huge and fascinati ...

Since Google commands so much clout at the search level, they will rule in programmatic advertising, right? Not so fast - there's an increasing trend towards shopping searches originating ...

This week, Chinese investors spearheaded by Miteno bought ad tech startup Media.net for $900 million. We talk with Divyank Turakhia, who launched Media.net with his brother in 2005, about programmat ...

The outcome of the ongoing battle between Facebook and Adblock Plus will have sweeping ramifications for programmatic advertising. ...

Are European-style micropayments the solution for ad blocking? AdBlock Plus thinks so. In any event, something has to happen. ...

The New York Times Co. announced dismal quarterly results even as Google announced Smart Bidding on DoubleClick Search, highlighting the inability of online publishers to keep up with Google's a ...

Spotify last week announced a partnership with AppNexus, Rubicon Project and The Trade Desk that will enable highly targeted Deal ID/PMP audio ads to serve to the 70-million, mostly you ...

A Google claim that marketers are losing up to 70% of "potential mobile shoppers" by relying on conventional demographic suppositions is the kind of marketing ploy that only it cou ...

We have to wonder if media companies aren't exploring micropayments and simply abandoning the ad-supported model because Google and Facebook so dominate programmatic buying. ...

News Corp. CEO Robert Thomson's claim that publishers would build "a powerful network" themselves to compete with Facebook shows once again that powerful CEOs have learned nothing. ...

It's long been a contention among the biggest programmatic ad platforms that they alone possess the best targeting ability, and Google wants you to know why. ...

Increasingly mobile is taking over, according to the Influence Central 2016 Digital Trends Study, which has profound and powerful implications for programmatic advertising. ...

With its purchase of LinkedIn, Microsoft isn't just buying a company. It's buying 5,700 wired employees from every major online hotspot and a major improvement of its programmatic advertising prospe ...

When a media property becomes an amalgam of clever native advertising and calculated content designed to keep young nonreaders reading, it also becomes bland and indistinguishable. ...

Google/DoubleClick is publicizing an ad fraud they were not initially involved in because, they argue, the client made the terrible mistake of using an "open exchange." ...

Google gets a social scientist to codify such behavior as "micro-moments": the times when one is using one's mobile device, multitasking, and vulnerable to marketing messages. It's up to Goog ...

A year after Facebook began its Instant Articles program, publishers are falling for the same ruse that propelled AOL in the '90s ...

Advertisers are flocking to Mode, a traffic and mobile magnet that's currently comScore's No. 10 digital media property, but it's absent from the NewFronts schedule this year, ...

Media companies losing their lunch to Google had years to see it coming and today's news that Interpublic's Magna Global unit struck a $250 million "newfront" deal for Magna's clien ...

Jon Schulz, CMO at Viant, the ad tech and content (MySpace) company recently acquired by Time Inc., promises "a series of announcements" at the company's quarterly earnings session, on M ...

Media properties have vainly tried to compete with what they know how to do: Produce "content." But "content," no matter how flashy, is increasingly irrelevant in today's mobile-driven, programmatic advertisi ...

We checked out Brave, the new Web browser that works both as an ad blocker and as a competitive ad seller and has about 1,200 newspapers up in arms. ...

It's becoming clearer than ever that mostly mobile applications like Snapchat are the future of programmatic advertising. ...