67 results
  • I Have Seen The Future, And It's Mobile And Fleeting
    It's becoming clearer than ever that mostly mobile applications like Snapchat are the future of programmatic advertising. ...
  • Conde Nast Dives In
    Evan Adlman, recently hired to head up programmatic advertising at Cond Nast, asserts its iconic brands and first-party data on consumers give it a huge advantage in the marketplace. ...
  • Content Discovery Platforms Rewrite Our Idea Of Media
    The the way Content Discovery Platforms are increasingly dominating media sites challenges the very idea of what media and publishing is. ...
  • Cost Per Engagement Pricing Gains Currency
    Are new forms of ad pricing -- CPE, CPA or CPI -- gaining ground in programmatic? Maybe. ...
  • Cleaning Up Ad Fraud
    Despite scary headlines that speak of $8 billion in fraud and junk and "stolen" inventory, the programmatic industry appears to be cleaning up its act. ...
  • Ad Blocking Gathers Strength In Unknown Numbers
    Industry sources assert that the penetration of ad blocking software may be much higher than some estimates - perhaps as high as 50% overall in the U.S. and up ...
  • Will Time Inc. Marry Into A Programmatic Pedigree?
    Time Inc. is reportedly considering some kind of deal with Yahoo, possibly a merger. But even Google doesn't dominate digital advertising the way Time Inc. has print, so acquiring anythi ...