3 results
  • What Is Server-to-Server Header Bidding?
    Header bidding has been a boon for publishers looking to maximize ad revenue by exposing their inventory to as many bidders as possible. But, as with any other advance, there's ...
  • Moving Toward A Holistic Approach: Yield Management & Header Bidding
    The past months have seen a lively discussion about holistic yield management (HYM) and header bidding (HB). Let's outline the differences. ...
  • Facebook's Ad-Server Exit Ominous Signal For Publishers
    Facebook's recent decision to exit the ad-server market may seem like little more than a simple business decision. There is no doubt that the ad-serving business is far too small ...