8 results
  • How Are Consumers Preparing For Holiday Parties?
    A forecast by the National Retail Federation predicts a 4% increase in holiday spending in 2017, bringing up spending to an estimated $682 billion. In terms of occasions to spend, ...
  • Back To School: Inside The Mind Of The Shopping Parent
    The new school year is quickly approaching. If you're doing any shopping, online or in-store, you'll face that unavoidable truth whether you are ready or not. We wanted to dig ...
  • 2017 Shopper Marketing: State Of The Industry And What's Ahead
    Our industry is at a crossroads. E-commence innovations are launching faster than consumers can keep up with them. Amazon and Walmart are battling to get ahead and either acquiring or ...
  • 4 Shopper Marketing Tips You May Already Know ... But Maybe Not?
    It's safe to agree the term "millennial" is overused and can represent a huge range of ages, behaviors or attitudes. The word is omnipresent because they are: With 93 million ...
  • 4 Shopper Marketing Tips You May Already Know ... But Maybe Not?
    It's safe to agree the term "millennial" is overused and can represent a huge range of ages, behaviors or attitudes. The word is omnipresent because they are: With 93 million ...
  • The Importance Of Pre-Tail In The Shopping Journey
    Pre-tail seems to be one of the new buzzwords thrown around the CPG category. But what does it really mean, and should we be taking it seriously? ...
  • Help! My Banners Aren't Working
    In 2016, CPG advertisers are projected to spend almost $6 billion on digital advertising. This represents an 18% increase over 2015. ...
  • 3 Ways To Maximize Your Digital Coupon Strategy In 2016
    It has been reported, including on this site, that the effectiveness of digital coupons is on the rise. According to an Inmar 2015 Shopper Study, while overall coupon redemption was ...